PENGARUH MARKETING MIX DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN MENGIKUTI KURSUS DI LPK PROGRESS PARE Oleh :

Abstract

The purpose of this study was to analyze the factors that influence
consumer decisions through the marketing mix and consumer attitudes toward
decisions follow a course in progress pare LPK, to see the extent to which
decisions are taken through the marketing mix and the attitude towards the
decision to follow a course in progress pare LPK. Descriptive analysis showed
that the marketing mix variables (price, place, product, promotion, people,
physical environment and processes) and consumer attitudes positive influence
on the decision to follow the course. Based on the research results, the
hypothesis 1 which states, thought to have a positive pegaruh between factors
(price, place, product, promotion, people, physical environment and processes)
and consumer attitudes positive influence on the decision to follow a course in
progress pare LPK