ANALISIS FAKTOR PENDORONG PERILAKU PEMBELI YANG MEMPENGARUHI KONSUMEN DALAM KEPUTUAN PEMBELIAN (Studi pada Swalayan di Kota Blitar)
Abstract
The purpose of this research is to examine factor that influence purchasing behavior of customer in purchasing decision at Blitar city. the indicators is product, price, place, and promotion. Marketing mix with partial and simultaneous can be result different it. By using regression with F-test, hypothesis are proved significant. Research study at department store in Blitar city to show if purchasing decision will be because mix from product, price, place, and promotion. With combination all can be selling good. So, owner must do it if will many much profit.
Keywords: purchasing decision, product, price, place, promotion
Downloads
References
Alma, Buchari, 2005. Manajemen Pemasaran Dan Pemasaran Jasa. Bandung : Alfabeta.
Bayley, Geoff, and Clive Nancarrow. 1998. Impulse Purchasing: A Qualitative Explanation of The Phenomenon. MCB UP Limited.
Cobb, C. J. and Hoyer W. D. 1986, A Planned Versus Impulse Purchase Behavior, Journal of Retailing, Vol. 62, Winter, pp. 67-81.
Engel, J., and Blackwell, R. 1982. Consumer Behaviour. Dryden Press, Chicago, IL.
Kotler, Philip, Hayes, Thomas, Bloom Paul N. 2002. Marketing Professional Services. Prentice Hall Press.
__________. 2000. Marketing Management. Prentice Hall Inc.
__________dan Gary Amstrong, 1999. Principles of Marketing. Prentice Hall International, Inc.
__________, Swee Hong ang, Siew Meng Leong, Chin Tiong Tan. 1996. Marketing Management : An Asian Perspective. Singapore : Prentice Hall.
Semuel, Hatane. 2006. Dampak Respon Emosi Terhadap Kecenderungan Perilaku Pembelian Impulsif Konsumen On Line Dengan Sumberdaya yang Dikeluarkan dan Orientasi Belanja Sebagai Variabel Mediasi. Jurnal Manajemen dan Kewirausahan, Vol. 8, No. 2, September. Fakultas Ekonomi, Universitas Kristen Petra Surabaya. Hal. 101-115.
Semuel, Hatane. 2007. Pengaruh Stimulus Media Iklan, uang Saku, Usia, dan Gender terhadap Kecenderungan Perilaku Pembelian Impulsif. Jurnal Manajemen Pemasaran, Vol. 2, No. 1, April. Fakultas Ekonomi, Universitas Kristen Petra Surabaya. Hal. 31-42.
Sugiyono, 2007. Statistika Untuk Penelitian (Edisi Revisi Terbaru). Alfabeta : Bandung.
Swastha, Basu, 2001. Manajemen Pemasaran. Edisi Pertama. Cetakan Ketiga. Yogyakarta : BPFE.
Tjiptono,Fandy, 1997. Strategi Pemasaran (Edisi II). Yogyakarta : Andi.
Zeithaml, V.A. dan M.J. Bitner. 1996. Service Marketing. New York : The McGraw-Hill Companies, Inc.
Copyright (c) 2018 Akuntabilitas: Jurnal Ilmu-Ilmu Ekonomi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
