ANALISA STRATEGI DALAM PEMASARAN (Studi Kasus pada Mie Gacoan di Karangtengah Kota Blitar)
Abstract
The marketing strategy is an important thing for the sustainability of a business, therefore this research was conducted with the aim to find out the marketing strategy of the gacoan noodle culinary business in Karangtengah, Blitar City. Due to the many existing noodle restaurants, the competition in this business is getting tougher. Therefore, it is important for noodle restaurant business people to be able to provide satisfaction for consumers through quality products and services in order to compete in the noodle restaurant business. This study uses a qualitative method, for the data collection method used in this study is to conduct direct observation techniques or in-depth observations and interviews. The analysis tool is to use SWOT Analysis and SWOT Analysis Deming Cycle. Based on the analysis and discussion it can be concluded and described that the marketing strategy of Gacoan Noodles can be said to be good, Gacoan Noodles sells its products both Offline and Online.
Downloads
References
Adipoetra, Wilhelmina. 2004. Upaya Peningkatan Kinerja Pemasaran dengan Konsep Marketing Strategy Making Process melalui Kreativitas Strategi dan Pembelajaran Organisasional. Tesis, Program Magister Manajemen, Program Pascasarjana. Semarang: Universitas Diponegoro.
Bressler, Martin S. 2012. How Small Business Master The Art of Competition Through Superior Competitive Advantage, Journal of Management and Marketing Research.
Buckley R. 2003. Partnership in ecotourism: Australian political frameworks. International Centre for Ecotourism Research 6(2): 75–83.
Engel, James FR, Blackwell, Paul M. 1994. Perilaku Konsumen. Edisi 6. FX Budiyanto, Penerjemah. Jakarta: PT. Binarupa Aksara.
Fatonah, Siti. 2009. Pengaruh Bauran Pemasaran dan Orientasi Pasar Terhadap Keunggulan Bersaing Dalam Meningkatkan Kinerja Pemasaran Pada Perusahaan Batik di Surakarta. Jurnal Ilmu Ekono idan Manajemen, vol 6, no.1.
Foster, Bob. 2011. Pengaruh Kinerja Bauran Penjualan Eceran (Retailing Mix) dan Hubungan Pelanggan (Customer Relationship) Terhadap Pembentukan Ekuitas Merek, Serta Dampaknya Terhadap Keunggulan Bersaing dan Loyalitas Pelanggan Department Store di DKI Jakarta. Jurnal Pendidikan Manajemen Bisnis, vol 10, no. 19.
Fraser, Kim A . CDM. 1991. Marketing Small Shopping Centres ” How to Increase Retail Traffic and Sales”, International Council of Shopping Centres. New York: United State of America.
Goi, Chai Lee. 2009. A Review of Marketing Mix: 4P or More ?. International Journal of Marketing Studies, vol. 1, no. 1.
Gujarati D. 2006. Dasar-Dasar Ekonometrika. Jakarta: Erlangga.
Hendarto KA. 2003. Bauran pemasaran pada jasa ekowisata. Jurnal Ilmiah Kesatuan 4(1-2):1–31.
Hidayat R. 2009. Pengaruh kualitas layanan, kualitas produk dan nilai nasabah terhadap kepuasandan loyalitas nasabah Bank Mandiri. Jurnal Manajemen dan Kewirausahaan 11(1): 59–72.
Hurriyati R. 2010. Bauran Pemasaran dan Loyalitas Konsumen. Jakarta: CV Alfabeta.
Iyangjaya AP. 2013. Strategi pemasaran pariwisata Kabupaten Jepara. Jurnal Penelitian Ilmu Pemerintahan 2(4): 1–9.
Joehastanti. 2012. Strategi pemasaran wisata alam untuk meningkatkan kunjungan wisatawan di kawasan wisata Kabupaten Kediri. Jurnal Ilmu Manajemen 1(2): 61–73.
Karta NPA, Suarthana IKP. 2014. Strategi komunikasi pemasaran ekowisata pada destinasi wisata Dolphin Hunting Lovina. Jurnal Manajemen Strategi Bisnis dan Kewirausahaan 8(1):45–51.
Kesrul M. 2003. Penyelenggaraan Operasi Perjalanan Wisata. Jakarta: Gramedia.
Khan, Shireen. 2011. Marketing Mix Strategy Adaptation : A Retail Organisation’s Response to The Global Economic Downturn. Thesis. Master of Tehnology Marketing. Cape: Cape Peninsula University of Technology.
Kotler P. 2006. Principles of Marketing. 10th edition. New Jersey: Prentice Hall Upper Sadle River.
Kotler P. 2011. Manajemen Pemasaran. Edisi 14.Jakarta: PT. Indeks Kelompok Gramedia
Khomsan, Ali, dkk. 2003. Rekayasa Sosial dan Pengembangan Teknik Edukasi Peningkatan Diversifikasi Konsumsi Pangan Pokok. Laporan Akhir. Fakultas Pertanian-IPB. Bogor.
Suendro, Ginanjar. 2010. Analisis Pengaruh Inovasi Produk Melalui Kinerja Pemasaran UntukMencapai Keunggulan Bersaing Berkelanjutan (Studi Kasus Pada Industri Kecil dan Menengah Batik Pekalongan). Tesis, Program Magister Manajemen, Program Pascasarjana. Semarang: Universitas Diponegoro.
Supranoto, Mieke. 2009. Strategi Keunggulan Bersaing Produk Melalui Orientasi Pasar, Inovasi, dan Orientasi Kewirausahaan Dalam Meningkatkan Kinerja Pemasaran ( Studi Empiris Pada : Industri Pakaian Jadi Skala Kecil dan Menengah di Kota Semarang). Tesis, Program Magister Manajemen, Program Pascasarjana. Semarang: Universitas Diponegoro.
Tamher, E. R., Tabelessy, W., & Tahapary, G. (2019). Atmosfer Cafe Pengaruhnya Terhadap Kepuasan Dan Loyalitas Pelanggan Cafe Pasir Putih Di Kota Ambon. Jurnal Soso-Q, 7(2).
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
