KEPUTUSAN PEMBELIAN ONLINE TERHADAP EFEKTIVITAS IKLAN PADA KONSUMEN TRAVELOKA.COM
Abstract
The phenomenon of holding tourist activities with various tourist
destinations is increasingly rife at this time, along with the growth of
technological advances that are increasingly sophisticated, where
someone can directly know the location on earth. This study discusses
online purchases on the effectiveness of advertising to traveloka.com
consumers. Based on the results of the research that has been described,
it can be concluded that the results of the study show that purchasing
decisions have a positive effect on the effectiveness of advertising. These
findings show that the higher the purchase decision, the higher the
effectiveness of advertising. The nonprobability sampling method used
in this study is purposive sampling
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