Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen

  • Riska Nindia Sari Universitas Islam Balitar
  • Anwar Hakim Darajat Universitas Islam Balitar
  • Niken Ria Ningsih Universitas Islam Balitar
https://doi.org/10.35457/translitera.v11i2.2449
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Keywords: Customer Satisfaction, Service Quality

Abstract

Seeing how the effect of service quality in this study on customer satisfaction at PT. Source Jaya Lariska. This study used a total population of 20 people and because the population was less than 100, the respondents who would be given a questionnaire (number of samples) were also as many as the total population of 20 people. Instrument tests used in the data analysis process are divided into validity and reliability tests. Normality and heteroskedasticity tests are also carried out which are included as tests of classical assumptions. Finally, hypothesis testing will be carried out, namely using the t test. The results obtained are significantly the quality of service has an influence on customer satisfaction. It is proven on the basis of the regression test results with a signification value of 0.048 < 0.05.

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Published
2022-09-25
How to Cite
Sari, R. N., Darajat, A. H., & Ningsih, N. R. (2022). Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen. Translitera : Jurnal Kajian Komunikasi Dan Studi Media, 11(2), 56-61. https://doi.org/10.35457/translitera.v11i2.2449
Issue
Vol. 11 No. 2 (2022): September 2022
Section
Articles

Copyright (c) 2022 Translitera : Jurnal Kajian Komunikasi dan Studi Media

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