Translitera : Jurnal Kajian Komunikasi dan Studi Media
Jurnal TRANSLITERA adalah wadah publikasi akademik yang menghadirkan artikel hasil penelitian dan kajian kritis di bidang komunikasi dan media. Fokus utamanya meliputi ilmu-ilmu sosial, politik, humaniora, serta berbagai penerapan komunikasi dan media. Jurnal ini berkontribusi dalam pengembangan wacana ilmiah dan memajukan pemahaman di bidang-bidang tersebut.
Authors who publish with this journal agree to the following terms: Copyright on any article is retained by the author(s). Author grant the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work. The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License
Analysis of the Factors Affecting the Motivation of Indonesian Migrant Workers to Work Abroad
This study aims to analyze the factors influencing the motivation of prospective Indonesian Migrant Workers (TKI) to work abroad. The study was conducted at PT Indonaker Mandiri using a descriptive qualitative approach and data collection techniques including interviews, observation, and documentation. The data were collected using purposive sampling techniques. The results indicate that the motivation of prospective TKI is influenced not only by economic factors, but also by the need for self-development, professional recognition, and the hope for a better life. These five indicators are interrelated and strengthen both internal and external motivations in deciding to work abroad.
Copyright (c) 2025 Sutiani Sutiani, Novi Catur Muspita, Hanik Amaria https://creativecommons.org/licenses/by-nc-sa/4.0
Representation of the Mother's Role in the Film Bila Esok Ibu Tiada
Film serves not only as entertainment but also as a medium of communication that shapes social meanings. One of the recurring themes in films is the role of mothers, given their central position in both family life and Indonesian cultural values. This study analyzes the representation of motherhood in the film Bila Esok Ibu Tiada using Roland Barthes’ semiotic approach with a descriptive qualitative method. Seven selected scenes were examined through three levels of meaning: denotative, connotative, and mythological. The findings reveal six dominant representations of mothers: a selfless figure, a conflict mediator, an understanding individual, one who sacrifices personal interests, a fragile yet resilient character, and a source of love and spiritual support. These representations reinforce the cultural myth of Indonesian mothers as symbols of love, sacrifice, and guardians of family harmony. Thus, the film not only reflects social reality but also functions as an ideological instrument shaping public perceptions of motherhood.
Copyright (c) 2025 Wening Astriani Utami, Bonardo Marulitua A, M Ismail Alif https://creativecommons.org/licenses/by-nc-sa/4.0
Public Relations Strategy of FM Radio Pasuruan in Strengthening Radio Competitiveness in the Digital Era
This research aims to examine the Public Relations strategies implemented by Radio Star 105.5 FM Pasuruan in enhancing competitiveness in the digital media era. The study adopts a qualitative descriptive method, with data collected through in-depth interviews, direct observation, and documentation. The research informants include the Public Relations team, broadcasters, and the management of Radio Star FM. The data were analyzed thematically to identify patterns in the PR strategies applied.The findings indicate that Radio Star FM applies five main strategies: (1) maximizing the use of social media to foster interactive communication and reach younger audiences; (2) expanding broadcast coverage through internet-based streaming services; (3) implementing two-way communication with listeners through quizzes, live broadcasts, and polls; (4) continuously innovating broadcast content to align with trends and audience needs; and (5) integrating conventional
Copyright (c) 2025 Abdul Aziz, Siti Muyasaroh https://creativecommons.org/licenses/by-nc-sa/4.0
Receptions Analysis of Generation Z’s on the News Coverage of Deepseek AI in Tempo.co
This study aims to analyze audience reception of DeepSeek AI news coverage on Tempo.co, specifically to understand how Generation Z interprets and responds to issues surrounding artificial intelligence. The research employs Stuart Hall’s reception analysis using a qualitative approach. Data were examined through the encoding-decoding model to identify patterns of dominant, negotiated, and oppositional readings of the online news content. The findings reveal that Gen Z's perception of DeepSeek AI news on Tempo.co reflects dominant and negotiated positions. Gen Z readers critically interpret the reporting, focusing on word choice and the underlying narrative of the AI rivalry between ChatGPT and DeepSeek AI within the broader geopolitical tension between the United States and China. The meaning derived from the news is shaped by the readers' dynamic experiences and socio-cultural backgrounds. Furthermore, the reception of information occurs not only at the level of consciousness but also manifests in social practices, demonstrated by the strategic negotiation in the ethical and responsible use of AI
Copyright (c) 2025 Rino Andreas, Rony Kurniawan Pratama, Muhamad Reznu Fisyawardana, Septi Anggita Kriskartika, Siti Umaiyah https://creativecommons.org/licenses/by-nc-sa/4.0
Framing Murray Edelman in the Karawang Karst Mining Conflict Reporting on Suarana.com as a Representation of Symbolic Power
The karst mining conflict in Karawang involves a clash of interests between mining companies and affected communities, and has become a public concern because it concerns environmental sustainability. This study aims to analyze how Suarana.com frames the conflict using Murray Edelman's framing model. This study uses a qualitative method with a constructivist paradigm and narrative approach, as well as a purposive sampling technique on Suarana.com news for the period February and April 2025. Data were analyzed using four framing elements consisting of categorization, ideology, rubric, and classification. The results of the study show that Suarana.com frames the issue critically and sides with ecological justice by highlighting the voices of residents, allegations of permit manipulation, and the weak response of the government. This media coverage reflects how symbolic construction is used to shape public opinion on the environmental conflict that occurs.
Copyright (c) 2025 Nisrina Tiara Balqis Wati, Hendra Setiawan https://creativecommons.org/licenses/by-nc-sa/4.0
Optimizing the Library's Role in Supporting TV Music Programs on MNC Channel
This study investigates the Library Division's role in supporting MNC Channels' TV Music programs and the challenges encountered. Employing a descriptive qualitative method, with data from interviews, observation, and literature review, the research reveals the Library's crucial function in providing content for smooth production. Its responsibilities include managing, classifying, and updating digital catalog data, alongside supplying relevant, quality material. However, the division faces significant hurdles: limited human resources, technical issues with digitalization and storage, suboptimal communication with production teams, and cataloging/legality challenges. Production deadlines, insufficient staff training, and budget constraints also impede effectiveness. The study concludes that optimizing the Library's role is vital for production efficiency and broadcast quality, necessitating improvements in internal competence, technology infrastructure, metadata systems, and coordination with production teams.
Copyright (c) 2025 Fadhila Faella Sufa, Vivien Febri Astuti https://creativecommons.org/licenses/by-nc-sa/4.0
The Use of Fintech by Micro And Small Enterprises (MSMEs) in Developing Businesses in The Coastal Area of Bengkulu City
Advances in digital technology in Indonesia have driven significant transformation in the financial sector, one of which is through financial technology (fintech). This study aims to explore the role of fintech in supporting the development of Micro, Small, and Medium Enterprises (MSMEs) in the coastal area of Bengkulu City. The research uses a qualitative approach with observation, interviews, and documentation methods. The theory used is the public relations role theory by Cutlip, Center, and Broom (2006), which includes public opinion evaluation, organizational policy identification, and public relations activity planning. The results of the study indicate that fintech provides various benefits, such as ease of access to financial services, efficiency in financial management, and increased competitiveness of MSMEs. Solutions such as digital wallets, QR code-based payments, and microfinance help business actors overcome limitations in access to conventional banking. However, challenges such as low digital literacy, limited access to technology, high transaction costs, and inadequate internet infrastructure remain major obstacles.
Copyright (c) 2025 Fahri Fisabilillah, Anis Endang Sri Murwani, Yanto Yanto, Martha Heriniazwi Dianthi https://creativecommons.org/licenses/by-nc-sa/4.0
Content Planning Strategy in Instagram Social Media Management for @bikinwebsite.co Clients at PT Lopokopi Digital Shankara
This research analyzes the content planning strategy implemented by PT Lopokopi Digital Shankara for client @bikinwebsite.co, in increasing brand awareness through Instagram social media. The purpose of this research is to find out the process of preparing content planning and the right strategy to use. This research uses a descriptive qualitative approach with data collection techniques through interviews with the CEO, Growth Specialist, and Head of Social Media of PT Lopokopi Digital Shankara, with Media Production Management Theory with the POAC approach (Planning, Organizing, Actuating, Controlling). The results showed that content planning is based on client needs, target audiences, and social media trends by prioritizing educational and interactive content. The strategy implemented is proven to increase engagement and strengthen the brand identity of @bikinwebsite.co. This research contributes to the understanding of content management in the context of digital agencies and the importance of a structured communication strategy.
Content Plan; Instagram; Communication Strategy; Digital Marketing.
Copyright (c) 2025 Firyal Alfairuz Sabyla, Hadiyanto Hadiyanto https://creativecommons.org/licenses/by-nc-sa/4.0
Built-In Content as a Marketing Communication Message in GTV’s 'Rating 5' Program
This study analyzes the effectiveness of built-in content strategies as a form of marketing communication in the "Rating 5" program on GTV. A descriptive qualitative approach is employed to explore audience perceptions and evaluate how effectively this strategy creates an emotional connection between the brand and viewers. Data were collected through in-depth interviews with key informants and analyzed using the Integrated Marketing Communication (IMC) framework. The findings reveal that the success of built-in content strategies is influenced by contextual relevance and seamless integration within the program’s narrative, which enhances positive brand perception without disrupting the viewing experience. This strategy also plays a role in strengthening consumer-brand relationships amid digital media disruption.
Built-In Content; Marketing Communication; Engagement;Integrated Marketing Communication (IMC)
Copyright (c) 2025 Zhevio Aufa Amanu, Wahyu Budi Priatna https://creativecommons.org/licenses/by-nc-sa/4.0
The Optimization of Marketing Communicationin Enchacing Brand Awareness : A Case Study of Whiz Hotel Cikini
The hospitality industry in Jakarta continues to grow amid increasing competition and digital advancements. In this context, brand awareness plays a vital role in a hotel’s competitiveness. This study analyzes the marketing communication strategy of Whiz Hotel Cikini in building brand awareness using the Hierarchy of Effects Model by Lavidge and Steiner, which illustrates the consumer process from awareness to decision. A descriptive qualitative method with a case study approach was used, based on observations of promotional activities from January to June 2025. Findings show that Instagram serves as the hotel’s primary promotional platform. Visually engaging content attracts attention, creates positive perception, and strengthens brand recall. The use of visual storytelling effectively builds emotional connections and enhances audience understanding of the hotel’s identity. Tailoring marketing communication to align with consumer psychological stages is key to establishing sustainable brand awareness.
Copyright (c) 2025 Karina Adinda, Wahyu Budi Priatna https://creativecommons.org/licenses/by-nc-sa/4.0
Script Writing Style Of Entertainment Video Content in Improving Instagram Engagement PT Lopokopi Digital Shankara
Instagram has become a major platform in digital marketing strategies based on audiovisual content. This study aims to analyze the writing style of entertainment video content scripts used by PT Lopokopi Digital Shankara in increasing engagement on Instagram. The approach used is descriptive qualitative through observation, interviews, and document studies. This study uses Aristotle's Three-Act Structure theory to analyze the alignment of writing style with storytelling patterns. The results of the study show that Lopokopi's entertainment content script writing style consists of elements of a relaxed and humorous tone, slang and non-standard language diction, short sentence structure and storytelling, hyperbole, and is consistent with a narrative format in the form of hooks, storylines, and punchlines, and is supported by visual elements. This strategy is effective in building emotional engagement with the audience, especially young workers Gen Z and millennials, and increasing Lopokopi's Instagram engagement rate.
Writing Style; Three-Act Structure; Storytelling; Engagement; Instagram
Copyright (c) 2025 Amirah Inas, Wahyu Budi Priatna https://creativecommons.org/licenses/by-nc-sa/4.0
Tan Skin Branding on TikTok Account @skinofmeid: Challenge to Dominant Beauty Narratives
Indonesian society has ethnic and cultural diversity that gives rise to different beauty standards in each region. However, the media and globalization often ignore local beauty standards, including the image of dark-skinned and curly-haired women in Eastern Indonesia. The researcher aims to analyze the content of the TikTok account @skinofmeid, which displays the image of Tan Skin and examines its relationship to the construction of beauty standards for Indonesian women. The researcher uses a qualitative approach with a content analysis method on the content uploaded by the account. The analysis results show that the @skinofmeid account actively builds a positive image of dark skin and challenges the dominant narrative that white skin is the leading beauty standard. The researcher concludes that social media, especially TikTok, is essential in shaping a more inclusive beauty narrative and represents ethnic diversity in Indonesia.
Copyright (c) 2025 Translitera : Jurnal Kajian Komunikasi dan Studi Media
Semiotic Analysis Of Character Personality Representation In Horimiya Anime Series
The Horimiya anime series tells about the lives of Izumi Miyamura and Kyouko Hori as the main characters. The personalities of the two characters are in contrast to life at school. This study aims to determine the personality of the main characters of the Horimiya anime series, Izumi Miyamura and Kyouko Hori. This research is qualitative with John Fiske's semiotic approach, the data used is the Horimiya anime series and other literature that supports the research. The data collection technique was carried out by watching and recording every scene related to the research theme and then analyzed with the three main fields of study of semiotics Level of Reality, Level of Representation, and Level of Ideology by John Fiske.
Personality Representation, Anime Horimiya, John Fiske Semiotics
Copyright (c) 2025 Syaikh Rezon Satria Perdana, Muadz Muadz https://creativecommons.org/licenses/by-nc-sa/4.0
Da’wah management is a crucial aspect in the success of delivering Islamic messages effectively and efficiently. This article aims to evaluate the implementation of da'wah management, starting from planning, organizing, implementing, to supervising in various da'wah institutions. The method used is a qualitative study with a case study approach to several da'wah organizations in Indonesia. The results showed that the success of da'wah management is strongly influenced by the organization's ability to formulate da'wah strategies that are adaptive to the times, the ability of human resources, and the effectiveness of internal coordination. This evaluation is expected to contribute to improving the quality of da'wah in the future, both in terms of methods, media, and institutional management.
Efforts of the East Java Communication and Informatics Service to Improve Generation Z Media Literacy to Avoid Cybercrime
Generation Z who are active in the digital world are vulnerable to becoming targets of cybercrime due to low media literacy. Media literacy acts as initial protection so that individuals are more critical in using digital media. The East Java Diskominfo seeks to increase media literacy for Gen Z through programs such as fact-checking workshops, pre-banking classes and digital literacy training. Apart from that, the dissemination of information on social media is also considered so that it is more effectively received by the younger generation. This research aims to analyze the East Java Diskominfo's efforts to increase media literacy in order to prevent cybercrime. The research method used is qualitative with interview techniques. The research results show that the media literacy program implemented aims to improve the cognitive, emotional, aesthetic and moral aspects of Gen Z in facing digital threats. It is hoped that this program can continue to be developed to be more optimal in increasing the digital awareness and resilience of the younger generation.
The Effect of Suppressing Problems on the Mental Health of Overseas Students in the Political Science Program, Class of 2023
A total of 72 respondents filled questionnaires distributed by online or offline in students of the Political Science Program, class of 2023, at UIN Raden Fatah Palembang. This study aimed to test the effect of suppressing problems that are often experienced by overseas students based on investigating the factors that effect of suppressing problems on mental health. The results obtained from the questionnaire were analyzed using SPSS, and through validity testing, reliability testing, linearity testing, normality testing, simple regression analysis, and hypothesis testing. The findings of this study prove that the variable suppressing problems effect on mental health of overseas students. This study also gives the result that the mental health issues related to intrapersonal and interpersonal communication theory.
Interpersonal Communication Among Teenagers Through Memes on Discord Media
This study aims to understand teenagers' interpersonal communication patterns through the use of memes on Discord, identify the motivations behind them, and their impact on social relationships. Using a descriptive qualitative approach, data was collected through participatory observation, in-depth interviews, and document analysis on a community of active teenagers on Discord. Informants were teenagers aged 15-19 years old who were active for at least the last three months. The results showed that memes became an effective communication tool to convey humor, symbols, and strengthen social relationships. Discord provides a flexible space to share memes as a creative medium that reflects teenagers' perspectives and experiences. The effectiveness of communication is influenced by content relevance, creativity, and cultural sensitivity. However, challenges such as lack of context understanding, fear of criticism, and content saturation also arise. Good moderation within the group is important to create a safe space that is balanced between freedom of expression and community norms.
In traditional Muslim societis, liniage is not only seen as biological descent, but as a symbol with capital value in social and religious contexts. Titles such as Sayyid or Habib in the Ba’alwi community become symbols of spiritual and moral authority, providing legitimacy within the social structure. Pierre Bourdieu’s theory of symbolic power helps to understand liniage as a social construct that organizes hierarchy based on religious status recognition. Through a literature study and discourse analysis approach, this research aims to analyze how symbols play an important role in shaping power relations and the productions of knowledge in society. The controversy surrounding the legitimacy of liniage, as reflected in the genealogy og Husainuddin Utsman Al-Bantani, illustrates the existence of conflicts between tradition preservation and the drive for social equality. Therefore, liniage functions as an element that links spritual, political identity, and the dynamics of power in a society rich in meaning.
The Influence of Service Quality on Intention to Return to Visit at Hagu Coffee and Space
This research aims to analyze the influence of service quality on interest in returning to Hagu Coffee and Space. Using a quantitative approach with a total sampling of 51 respondents, data was collected through questionnaires and analyzed using various statistical tests, including validity, reliability, normality, heteroscedasticity, Pearson correlation, determination, and simple linear regression. The analysis results show that all variable items are valid and reliable, with a calculated r value more significant than the r table and a significance of less than 0.05. The Kolmogorov-Smirnov normality test shows that the data is normally distributed (sig = 0.626 > 0.05), and heteroscedasticity symptoms exist. The Pearson correlation test shows a moderate relationship (r = 0.70). At the same time, simple linear regression analysis produces the equation Y = 6.271 + 0.730X with a significance level of 0.000 (<0.05), confirming that service quality significantly influences intention to revisit. This research strengthens customer loyalty theory and provides strategic recommendations for cafe managers to improve service quality to attract and retain customers.
service quality, interest in visiting, customer loyalty, cafe industry.
Digital Content Marketing Strategies for Building Brands on MCN Accounts by PT Hoki Adi Karya
Digital content marketing is now the talk of the world of marketing which is busy being used by all groups, both individuals and business people, to get better profits. PT Hoki Adi Karya or Hakka Indonesia, is one of the companies engaged in the digital academy which facilitates debriefing in the field of digital marketing. The creation of an MCN account managed by Hakka Indonesia is evidence of widespread investment through digital content marketing to enhance brand persona. By using a descriptive qualitative method, the interview approach was carried out to take from the Hakka Indonesia Creative team. The results of this study contain the stages of digital content marketing strategy according to Kotler in building a brand persona. Research findings show that implementing digital content marketing improves the brand persona of MCN accounts
Copyright (c) 2023 Translitera : Jurnal Kajian Komunikasi dan Studi Media
Reality Show Production Strategy to Attract the Audience
This study uses a qualitative descriptive, data collection techniques are observation, documentation, and in-depth interviews with the production team and the audience. Using the constructivism paradigm and study of organizational communication in production teams through the organizational control theory in broadcasting institutions. In the midst of the efforts of television stations to survive amidst the onslaught of online media, the strategy of the production team for the Siap Boss program includes planning, production, execution and evaluation, based the strtagy to ratings and shares in order to obtain a good television program. The strategy for the production team for the Siap Boss program focuses on the process of brainstorming, modifying and developing content by evaluating previous episodes, conducting research and coordinating them with the hosts, packaging the program with the addition of a creative strategy in the form of graphic editing as a unique characteristic of the Siap Boss program, so that it is interesting, not monotonous. The strategy aimed to achieve the objectives of the Siap Bos production team in attracting the audience.
The Correlation Between Listening to Dangdut Music and the Work Enthusiasm of Chili-Picking Laborers in Pojok Village, Ponggok District, Blitar Regency
This study aims to analyze the relationship between listening to dangdut music and the work enthusiasm of chili-picking laborers in Pojok Village, Ponggok District, Blitar Regency. The method used is quantitative with a correlational research design. The research population includes all chili-picking laborers in the village, and a random sample of 30 individuals was selected. Hypothesis testing was conducted using the product moment correlation test. The results show a positive relationship between listening to dangdut music and workers’ enthusiasm, with a correlation coefficient of r = 0.561, which is greater than the critical value of r table = 0.3061 at a 5% significance level. Given that the significance level of 0.000 is below the threshold of 0.05, the null hypothesis (H₀) is consequently rejected, and the alternative hypothesis (H₁) is accepted. This indicates that dangdut music influences the work enthusiasm of chili-picking laborers.
The Effect of Political Content Exposure Instagram @bijakmemilih.id on Voting Interests in the 2024 Elections
Data from the Kominfo RI notes that Instagram is in third place with 148 hoax contents. The @bijakmemilih.id Instagram account presents content about elections from a neutral, objective, and interestingly packaged side to target novice voters. This research is interesting to find out whether or not there is an influence from the exposure of @bijakmemilih.id content on the interest in voting for novice voters and senior voters. Respondents of this study totaled 100 and were samples taken from the population of Instagram followers @bijakmemilih.id. This research uses the Elaboration Likelihood Model theory with a quantitative approach and survey method. Based on 100 answers, the results show that novice voters and senior voters are influenced by the exposure of @bijakmemilih.id content so that they have an interest in voting in the 2024 election, the message is received through the central route.
Content exposure, Instagram, voting interest
Copyright (c) 2024 Translitera : Jurnal Kajian Komunikasi dan Studi Media
Representasi Maskulinitas Perempuan dalam Iklan Sasa Melezatkan berjudul Perempuan Serba Bisa
Advertising has a big influence in shaping people's perceptions and views on various issues, including gender and the role of women. This research analyzes the representation of women's masculinity in the Sasa Melezakan advertisement entitled "Versatile Women" using Charles Sanders Peirce's semiotic approach. By analyzing visual signs such as the appearance, movements and activities of women shown in advertisements, this research reveals that these advertisements strongly represent women's masculinity in various fields that challenge traditional gender stereotypes. Semiotic analysis reveals that this advertisement features women in roles such as professional athletes, business leaders, and skilled racers, redefining the concept of femininity and breaking down the boundaries of gender roles that have been considered rigid. The representation of female masculinity in this advertisement is a statement to expand the definition of femininity and challenge gender norms that limit women. This research contributes to studies on gender, media and representation by analyzing how the advertising industry responds to and reflects social changes regarding the role and potential of women in society.
Kajian Komunikasi dalam Sudut Pandang Studi Fenomenologi: Literatur Review
This article reviews the literature on the application of the phenomenological approach in communication studies. Phenomenology is a method that focuses on exploring individuals' subjective experiences and how individuals make meaning of the communication phenomena they experience. This approach emphasizes the importance of understanding the construction of meaning from the participants' perspective, as well as the social and cultural contexts that influence that meaning-making. The history and basic concepts of phenomenology are discussed, including the thoughts of thinkers such as Edmund Husserl and Alfred Schutz. Key characteristics of phenomenological research such as bracketing, focus on a single phenomenon, small sample, and thematic analysis are also outlined. The study explores the application of phenomenology in examining aspects of communication such as organizational, interpersonal, and media communication. This approach is able to provide in-depth insights into how individuals construct meaning and respond to communication messages in the context of everyday life. Phenomenology is also considered useful in understanding communication experiences shaped by recent social changes and technological developments. The review concludes that phenomenological research in communication can contribute significantly to enriching our understanding of the complexities of human communication interactions and experiences holistically.
Fenomenologi, Komunikasi, Metode, Sosial
Teknik Komunikasi Persuasif Company Profile Pada YouTube
Teknik komunikasi persuasif sangat signifikan diterapkan dalam sebuah company profile. Penerapan teknik komunikasi persuasif yang tepat dapat meyampaikan pesan dari company profile dan mempengaruhi pemirsanya. Tujuan penelitian ini untuk mengeksprolasi teknik-teknik persuasif pada company profile yang digunakan di dalam YouTube. Penelitian ini termasuk dalam penelitian kualitatif. Sumber data penelitian ini berupa unggahan video company profile pada akun YouTube resmi dari sembilan universitas di Surakarta. Adapun data penelitian ini berupa dialog, gerak tubuh, nada suara, respons penonton, dan keterangan isi atau tema video yang terdapat company profile. Hasil penelitian menunjukkan bahwa teknik taatan dan ganjaran merupakan teknik yang banyak diterapkan pada company profile universitas di Surakarta. Adapun teknik integrasi dan red herring merupakan teknik yang paling sedikit diterapkan. Penerapan teknik persuasif harus mempertimbangkan target konsumen.
Communication, Persuasive, Technique, Company Profile, Youtube
Tantangan Terbesar dalam Pembangunan Berkelanjutan
Sustainable development is a global goal that faces many challenges, especially in large cities such as the Jakarta metropolitan area in Indonesia. One of the biggest challenges is the low level of public awareness of the environment. This article examines the application of the diffusion of innovation theory introduced by Everett Rogers as an approach to increasing environmental awareness and behavior in the Jakarta metropolitan area. By identifying environmentally friendly innovations, recognizing target groups and implementing appropriate communication strategies, people's behavior must be changed towards a more sustainable lifestyle. This strategy includes personal communication, education and information, demonstration and experimentation. Additionally, support and training, as well as obtaining feedback, are important parts of the adoption and implemetation process. This research concludes thnat the innovation diffusion approach can be an effective solution for increasing environmental awareness in the Jakarta metropolitan area. Implementing this model requires collaboration between government, the private sector, NGOs and the community. It is hoped that the success of these initiatives will not only improve the city's environmental conditions, but also help achieve broader sustainable development goals in Indonesia.
Analisis Personal Branding Anisa Sopiah pada Konten Edukasi di Media Sosial TikTok
This research aims to analyze Anisa Sopiah's personal branding on educational content on TikTok social media using personal branding theory proposed by Peter Montoya, which includes 8 main concepts in building personal branding: (1) specialization, (2) leadership, (3) personality, (4) differences, (5) visibility, (6) unity, ( 7) steadfastness, (8) good name. The research method used is a descriptive qualitative approach, using interview techniques, observation and document study to collect data that focuses on the personal branding concepts applied by Anisa Sopiah in the educational content she uploads. The results show that Anisa Sopiah effectively applies all eight main concepts of personal branding to her educational content on TikTok, with a special emphasis on the concept of specialization that creates a professional and credible image in the eyes of her audience. The findings are expected to provide insights for educational content creators about the importance of building effective personal branding on social media, especially on the TikTok platform.
Personal Branding, TikTok, Anisa Sopiah, Konten Edukasi
Representation of Bulliying in The Film MUNKAR
Anxiety about everyday events, such as violence and intimidation. One form of social violence that is often the focus of horror films is Bulliying. Bulliying is deliberate threats or actions to physically, verbally or mentally dominate, hurt or eliminate someone, carried out repeatedly to make a vulnerable victim feel intimidated and threatened. One of the horror films that represents the phenomenon of Bulliying is "Munkar". Therefore, researchers conducted research with the aim of finding out how Bulliying is represented in the horror film "Munkar" by analyzing scenes that show forms of Bulliying using Roland Barthes' semiotic analysis.
the Semiotic Analysis of Javanese Language Usage in Main News of Jawa Pos Radar Blitar Newspaper, January-February 2024 Edition
Javanese is a regional language commonly used by the Javanese people for interactions. The minimal use of Javanese Krama, this language is still in use today. The media company Jawa Pos Radar Blitar combines Indonesian and Javanese languages to disseminate information. This study aims to examine the use of Javanese in the main news articles of Jawa Pos Radar Blitar, focusing on the types and meanings. Researchers use qualitative research method to uncover data facts. The analysis results of using Semiotic Roland Barthes theory indicate there are three types of Javanese language in the January-February 2024 edition, namely ngoko, madya, and krama. Javanese Krama is not in Jawa Pos Radar Blitar. Ngoko is the most frequently used, with 13 words have positive meanings, while madya has only 3 words with negative. Positive meanings are defined as clear and singular, whilenegative meanings are ambiguous and have multiple interpretations.