Translitera : Jurnal Kajian Komunikasi dan Studi Media <p><strong>Jurnal TRANSLITERA</strong> memuat artikel hasil penelitian dan kajian kritis bidang komunikasi dan media mengenai ilmu-ilmu sosial dan politik, humaniora, komunikasi, media dan terapannya.</p> Universitas Islam Balitar en-US Translitera : Jurnal Kajian Komunikasi dan Studi Media 2088-2432 <p>Authors who publish with this journal agree to the following terms:</p> <ol> <li>Copyright on any article is retained by the author(s).</li> <li>Author grant the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.</li> <li>Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.</li> <li>Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.</li> <li>The article and any associated published material is distributed under the&nbsp;<a href="" rel="license">Creative Commons Attribution-ShareAlike 4.0 International License</a></li> </ol> Community Empowerment through Collaborative Communication in Regional Government Program (RT Keren Program) in Bendogerit Village, Blitar City <p><em>This research examines community empowerment efforts through collaborative communication in the implementation of the Government Program (RT Keren) in Bendogerit Village, Blitar City. The RT Keren program aims to increase community participation and facilitate regional development by residents and local RTs. This research uses qualitative methods through in-depth interviews, participatory observation, and document analysis to understand the impact of collaborative communication in strengthening community participation and empowerment. The research results show that effective collaborative communication encourages active citizen participation, increases understanding of the program, and stimulates community empowerment in decision making. This program has increased community participation in subdistrict activities, created a greater sense of ownership among residents, and empowered communities to take an active role in decision making and program implementation.</em></p> Ulva Roifatul Lailin Copyright (c) 2023 Translitera : Jurnal Kajian Komunikasi dan Studi Media 2023-09-30 2023-09-30 12 2 1 6 10.35457/translitera.v12i2.3361 Efektifitas Pola Komunikasi Interpersonal antara Guru dan Siswa Autis dalam Pengembangan Kecerdasan Emosional <p><em>This study aims to determine the effectiveness of interpersonal communication patterns between teachers and autistic students in developing emotional intelligence in SLB Putra Mandiri Rejotangan. The research method used is qualitative. Data collection techniques used were observation, interviews and documentation. The results of this study indicate that there is an effectiveness of communication patterns between teachers and autistic students in SLB Putra Mandiri Rejotangan, the application of communication by teachers and students is proven by the existence of openness, positivity, empathy, support, and similarity so that teachers are able to carry out their role as educators in a good manner. In carrying out the teaching and learning process at SLB Putra Mandiri Rejotangan it is hoped that teachers will continue to collaborate with parents in order to achieve maximum targets in learning and developing emotional intelligence.</em></p> Hamidatun Ni’mah Yefi Dyan Nofa Harumike Hery Basuki Copyright (c) 2023 Translitera : Jurnal Kajian Komunikasi dan Studi Media 2023-09-30 2023-09-30 12 2 7 15 10.35457/translitera.v12i2.3234 Human Resource Management Strategy Analysis In Improving The Performance Of Employees With Disabilities at The UMKM Batik Ciprat Rumah Kinasih Kesamben District Blitar Regency <p><em>In general, organizations or companies employ qualified and highly competent human resources to encourage business improvement. However, it is different for the Batik Ciprat Rumah Kinasih which actually recruits human resources with disabilities. The reason the owner founded Rumah Kinasih was because many people looked down on people with disabilities and people with mental disorders. They consider people with disabilities as people who do not have abilities and are considered a burden on the family. Viewed from the results of this research show that the human resource management strategies for improving the performance of employees with disabilities that Rumah Kinasih uses to improve their performance include recruitment strategies, training, work discipline and compensation. From the human resource management carried out, it is proven by good employee productivity which is shown, among other things, employees with disabilities arrive according to schedule, the batik products made are of good quality, the error rate is small, employees also have responsibility in carrying out tasks, and employees are active in Work.</em></p> Hanik Amaria Indria Guntarayana Eko Adi Susilo Aldo Muchammad Nasrullah Copyright (c) 2023 Translitera : Jurnal Kajian Komunikasi dan Studi Media 2023-09-30 2023-09-30 12 2 16 22 10.35457/translitera.v12i2.3401 Strategi Komunikasi Pemasaran melalui Digital Marketing Institut Sains dan Teknologi Terpadu Surabaya <p><em>Institut Sains dan Teknologi Terpadu Surabaya (ISTTS) is experiencing a decreasing trend in the number of students from the 2021/2021, 2021/2022, and 2022/2023 periods. This research uses Integrated Marketing Communication (IMC) theory, Digital Marketing, and Marketing Public Relation strategies as a basis to analyze data collected through evaluative descriptive discourse analysis of digital promotional materials used by ISTTS. Based on the results of the study, it can be concluded that the digital marketing communication strategy and public relation strategy implemented by ISTTS in their student admission activities are effective in increasing the number of student applicants and improving their institutional image. This research contributes to the development of integrated marketing communication theory and provides recommendations for other educational institutions in developing their digital marketing communication and public relation strategies.</em></p> Ardalina Luvitasari Candra Gunawan Harliantara Harliantara Copyright (c) 2023 Translitera : Jurnal Kajian Komunikasi dan Studi Media 2023-09-30 2023-09-30 12 2 23 29 10.35457/translitera.v12i2.2739 Model Komunikasi Transaksional antara Pedagang dengan Pembeli di Pasar Kota Kendari <p><em>The problem that we want to observe is the transactional communication model between traders and buyers in the Kendari City market. The location of this research was carried out at the market in Kendari City. Transactional Communication Theory (Eric Berne in Mulyana 2002: 109) is the reference in this research. The number of informants was 20 people. Qualitative descriptive is a method for collecting data. The research results show that complementary transactions at the Kendari City Market occur because of the same attitude, mature attitudes between traders and buyers in interacting, cross transactions at the Kendari City Market occur because traders and buyers misinterpret the meaning of the message, transactions from both parties conveyed do not occur in agreement. Hidden transactions at the Kendari City Market occur because they assume that buying and selling matters are the main priority that must be done without paying attention to other conversations outside the buying and selling process.</em></p> Abdul Sarlan Menungsa Aboy Paramitha Purwita Sari Syahruddin Syahruddin Muslan Muslan Copyright (c) 2023 Translitera : Jurnal Kajian Komunikasi dan Studi Media 2023-09-30 2023-09-30 12 2 30 36 10.35457/translitera.v12i2.3196 Reality Show Production Strategy to Attract the Audience <p><em>This study uses a qualitative descriptive, data collection techniques are observation, documentation, and in-depth interviews with the production team and the audience. Using the constructivism paradigm and study of organizational communication in production teams through the organizational control theory in broadcasting institutions. In the midst of the efforts of television stations to survive amidst the onslaught of online media, the strategy of the production team for the Siap Boss program includes planning, production, execution and evaluation, based the strtagy to ratings and shares in order to obtain a good television program. The strategy for the production team for the Siap Boss program focuses on the process of brainstorming, modifying and developing content by evaluating previous episodes, conducting research and coordinating them with the hosts, packaging the program with the addition of a creative strategy in the form of graphic editing as a unique characteristic of the Siap Boss program, so that it is interesting, not monotonous. The strategy aimed to achieve the objectives of the Siap Bos production team in attracting the audience.</em></p> Achmad Nauzal Titin Setiawati Copyright (c) 2023 Translitera : Jurnal Kajian Komunikasi dan Studi Media 2023-09-30 2023-09-30 12 2 37 48 10.35457/translitera.v12i2.3109 Representasi Kekerasan dalam Rumah Tangga pada Film Darlings (2022) <p>Kajian mengenai kekerasan rumah tangga terhadap istri yang terepresentasi pada film sudah banyak dilakukan. Namun, penelitian kekerasan terhadap suami pada film masih jarang dilakukan. Laki-laki selalu digambarkan maskulin. Sehingga, ketika laki-laki ditampilkan menjadi korban kekerasan, penonton menganggapnya sesuatu yang wajar. Tujuan dari peneliti ini adalah menjelaskan kekerasan terhadap laki-laki dalam rumah tangga yang direpresentasikan Film Darlings (2022). Metode analisis yang digunakan dalam penelitian ini adalah semiotika karya Roland Barthes. Hasil dari penelitian ini menunjukan bentuk-bentuk kekerasan langsung yang terdapat Film Darling (2022) yakni kekerasan fisik, kekerasan psikis, dan penelantaran terhadap suami. Selain itu, juga terdapat kekerasan kultural pada film ini.</p> Sonia Nur Annisa Sotyania Wardhianna Imam Santosa Copyright (c) 2023 Translitera : Jurnal Kajian Komunikasi dan Studi Media 2023-09-30 2023-09-30 12 2 49 58 10.35457/translitera.v12i2.2859 Digital Content Marketing Strategies for Building Brands on MCN Accounts by PT Hoki Adi Karya <p><em>Digital content marketing is now the talk of the world of marketing which is busy being used by all groups, both individuals and business people, to get better profits. PT Hoki Adi Karya or Hakka Indonesia, is one of the companies engaged in the digital academy which facilitates debriefing in the field of digital marketing. The creation of an MCN account managed by Hakka Indonesia is evidence of widespread investment through digital content marketing to enhance brand persona. By using a descriptive qualitative method, the interview approach was carried out to take from the Hakka Indonesia Creative team. The results of this study contain the stages of digital content marketing strategy according to Kotler in building a brand persona. Research findings show that implementing digital content marketing improves the brand persona of MCN accounts</em></p> Ester Permata Putri Farikha Rachmawati Copyright (c) 2023 Translitera : Jurnal Kajian Komunikasi dan Studi Media 2023-09-30 2023-09-30 12 2 59 64 10.35457/translitera.v12i2.2934 Analisis Produksi Program AB TV News di PT. Astro Blitar TV <p><em>News programs become a special identity of television stations. Its also one of the responsibility of the media to give information, education and entertainment to the society. ABTV News is a regular news program presented by PT. Astro Blitar Television, one of the local TV stations in Blitar Regency, East Java. This methodology used is a descriptive qualitative approach. Data collection is through interview, observation, and documentation. The result was conluded that production process on television have Standard Operational Procedure (SOP) namely pre-production, production and post-production. That are in accordance with the SOP for the ABTV News program production process. Pre-production on the ABTV News program begins with finding idea or information, planning, and preparation. As for the production process, consists of news coverage, followed by script writing. Post-production is the final stage in the process production of the ABTV News program.</em></p> Denty Monicha Anita Reta Kusumawijayanti Nuryanti Nuryanti Copyright (c) 2023 Translitera : Jurnal Kajian Komunikasi dan Studi Media 2023-09-30 2023-09-30 12 2 65 71 10.35457/translitera.v12i2.3063 The Culture of “Hijabers” Top Class in Social Media: Counter Hegemony or Next Hegemony? <p>This article will discuss how Muslim women currently support their Islamic views through clothing that has been constructed in such a way. One of them is the phenomenon of "hijabers" among high-ranking Muslims as if confirming a new identity that is considered Muslim but still "current". Mastery in this discussion refers to a number of artists or public figures who also share their style and fashion via social media to fans. Making this kind of domination of upper-middle class Muslims over other class Muslim women. However, on the one hand, the use of the hijab as part of eastern culture is actually gaining ground again in line with people's desire to be religious but still trendy. So the hegemony that occurs can be said to be without coercion and is a necessity. However, on the other hand, this mastery is also a serious problem to be observed because the stigma that appears appears to be too luxurious and excessive due to the addition of "wow" accessories and the Western elements that are tried to be included.</p> Khairul Arief Rahman Copyright (c) 2023 Translitera : Jurnal Kajian Komunikasi dan Studi Media 2023-09-30 2023-09-30 12 2 72 78 10.35457/translitera.v12i2.3097 Pengaruh Kualitas Produk terhadap Kepuasan Konsumen <p>Gubug Barong Dwijaloka merupakan salah satu galeri sebagai tempat pembuatan kerajinan barongan serta tempat untuk memamerkan hasil karya pembuatan kerajinan barongan dan alat kesenian jaranan lainnya khususnya khas Blitar. Penelitian ini ditujukan untuk mengetahui pengaruh kualitas produk terhadap kepuasan konsumen pada konsumen kerajinan barongan di Gubug Barong Dwijaloka Tawangsari Blitar. Penelitian ini menggunakan metode survey dengan pendekatan penelitian kuantitatif. <em>Sampling</em> Jenuh menjadi teknik <em>sampling</em> yang digunakan. Data dikumpulkan dengan cara menebarkan kuesioner kepada konsumen kerajinan barongan di Gubug Barong Dwijaloka sebagai responden. Hasil penelitian menunjukkan kualitas produk berpengaruh secara signifikan terhadap kepuasan konsumen dengan taraf signifikan senilai 0,026 ≤ dari 0,05. Dari hasil penelitian ini diharapkan Gubug Barong Dwijaloka terus menjaga kualitas produk melalui pemilihan bahan yang berkualitas, penetapan standard pembuatan dan melakukan kroscek hasil secara periodik untuk menjamin kualitas dan mutu barongan yang dihasilkan.</p> Sutowo Sutowo Novi Catur Muspita Fandu Dyangga Pradeta Mohamad Imam Fauzi Copyright (c) 2023 Translitera : Jurnal Kajian Komunikasi dan Studi Media 2023-09-30 2023-09-30 12 2 79 84 10.35457/translitera.v12i2.3436 The Influence of Content Marketing on Instagram towards the Purchase Intention of Growth Space Webinars <p><em>The digital era has positioned content marketing as a paramount strategy in attracting consumer interest. This study focuses on how Content Marketing on Instagram impacts the Purchase Interest of Growth Space webinars. A qualitative approach was applied in this research involving 100 respondents through purposive sampling techniques. Seven dimensions, namely Relevance, Informative, Reliability, Value, Uniqueness, Emotion, and Intelligence are used to assess content marketing, while six dimensions, namely Awareness, Knowledge, Liking, Preference, Conviction, and Purchase are utilized to measure purchase interest. The results show the significance of content marketing strategies, with an influence of 56.1% on the interest in purchasing webinars. This finding signifies the power of content marketing in driving webinar sales.</em></p> Debbie Permata Sari Mohamad Alppy Valdez Copyright (c) 2023 Translitera : Jurnal Kajian Komunikasi dan Studi Media 2023-09-30 2023-09-30 12 2 85 92 10.35457/translitera.v12i2.3033