Translitera : Jurnal Kajian Komunikasi dan Studi Media https://ejournal.unisbablitar.ac.id/index.php/translitera <p><strong>Jurnal TRANSLITERA</strong> memuat artikel hasil penelitian dan kajian kritis bidang komunikasi dan media mengenai ilmu-ilmu sosial dan politik, humaniora, komunikasi, media dan terapannya.</p> en-US <p>Authors who publish with this journal agree to the following terms:</p> <ol> <li>Copyright on any article is retained by the author(s).</li> <li>Author grant the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.</li> <li>Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.</li> <li>Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.</li> <li>The article and any associated published material is distributed under the&nbsp;<a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license">Creative Commons Attribution-ShareAlike 4.0 International License</a></li> </ol> transliterajurnal@gmail.com (Editor jurnal TRANSLITERA) transliterajurnal@gmail.com (Site Administrator) Wed, 23 Mar 2022 23:37:47 +0700 OJS 3.1.2.4 http://blogs.law.harvard.edu/tech/rss 60 RITUAL COMMUNICATION MOUNT MERAPI ALMS (ETHNOGRAPHIC STUDY OF COMMUNICATION IN LENCOH VILLAGE, SELO DISTRICT, BOYOLALI REGENCY) https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/1562 <p><em>The purpose of this study was to describe the pattern of community communication in the implementation of the Mount Merapi Alms ritual in Lencoh Village, Selo District, Boyolali Regency. The method used in this study is a qualitative method with an ethnographic approach to communication. The results of this study are the first communicative events in the Mount Merapi Alms ritual which is carried out to provide offerings to the supernatural creatures of Merapi residents in order to protect Lencoh Village which is under the slopes of Mount Merapi. Both communicative actions embody verbal and nonverbal behavior as expressions of gratitude, local cultural wisdom. The three communication activities are passed down from generation to generation by ancestors through traditional leaders to give a sense of togetherness to all creatures living on the slopes of Mount Merapi. Based on the communication pattern carried out by the community, it forms a cultural identity for the Selo community, Boyolali.</em></p> Zamroatul Fuaddah Copyright (c) https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/1562 Wed, 23 Mar 2022 23:33:10 +0700 STRATEGI BERTAHAN USAHA MIKRO UMKM DI WARUNG BUK TIK BENDOWULUNG SANANKULON KABUPATEN BLITAR DI ERA PANDEMI COVID-19 MELALUI ANALISA SWOT https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/1914 <p>Pandemi Covid-19 yang mewabah dunia secara masif mempengaruhi berbagai kehidupan manusia. Nyaris semua aspek dalam kehidupan manusia terdampak, pada aspek ekonomi baik pada skala global ataupun nasional, secara bersamaan mengalami guncangan yang luar biasa. Hal ini disebakan karena aktivitas perekonomian yang mencakup produksi, pendistribusian, dan konsumsi mengalami hambatan. Berdasarkan dengan rumusan permasalahan tersebut, maka penelitian ini bertujuan untuk; (1) Menjelaskan strategi bertahan Usaha Mikro UMKM di Warung Bu Tik Desa Bendowulung Kecamatan Sanankulon Kabupaten Blitar di Era Pandemi Covid-19 melalui analisa SWOT; (2) Menjelaskan kendala dalam bertahan Usaha Mikro UMKM di Warung Bu Tik Desa Bendowulung Kecamatan Sanankulon Kabupaten Blitar di Era Pandemi Covid-19. Hasil menunjukan antara lain: Strategi bertahan Usaha Mikro UMKM di Warung Bu Tik di Desa Bendowulung Kecamatan Sanankulon Kabupaten Blitar di Era Pandemi Covid-19 melalui analisa SWOT merupakan strategi dalam pengembangan usaha meliputi faktor internal dan eksternal. Adapun penjelasan analisa strategi bertahan di Usaha Mikro UMKM di Warung Bu Tik di Desa Bendowulung Kecamatan Sanankulon Kabupaten Blitar di Era Pandemi Covid-19 melalui Analisa SWOT adalah sebagai berikut: Keunggulan <em>(Strength)</em>: Harga terjangkau, Menu makanan dan minuman kebutuhan tiap orang. Strategi: Menambahkan menu sajian yang lebih beragam dan menarik sesuai trend dan permintaan dari pelanggan, penataaan meja dan kursi bagi pelanggan yang semakin estetik, bersih, dan indah merupakan suatu pelayanan pada sisi sarana prasarana yang akan semakin mendukung kenyamanan bagi pelanggan</p> Eko Adi Susilo Copyright (c) 2022 Translitera : Jurnal Kajian Komunikasi dan Studi Media https://creativecommons.org/licenses/by-nc-sa/4.0 https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/1914 Wed, 23 Mar 2022 00:00:00 +0700 THE AWARENESS OF GENERATION Z ABOUT NATURE, SEX AND GENDER https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/1880 <p><em>The patriarchal culture that is socialized and internalized from generation to generation creates misunderstandings about the nature of men and women. This misunderstanding is also related to the confusion in the meaning of society about the concept of sex and gender. Efforts to straighten understanding and build public gender awareness have long been promoted. How is the result? How is the awareness or understanding of Generation Z about the concepts of sex and gender and the nature of men and women? This research was conducted to answer this question. The research method used is descriptive quantitative method. Researchers calculate, juxtapose and compare the percentage of respondents' answers, to draw concepts or conclusions with logical and critical analysis. The population of this study were social and political students at the Balitar Islamic University. The research sample was taken using quota sampling, and determined 100 male students and 100 female students as respondents. The results of this study indicate that: 1) respondents' awareness of the concept of sex or gender is classified as good, but respondents' awareness of the concept of gender is still below the average, 2) the majority of respondents are confused in distinguishing the concepts of sex and gender, and 3) the majority of respondents are wrong in interpreting the essential nature of men and women. This research can be used as a reference for government and non-government institutions in conducting socialization to build gender awareness of the younger generation.</em></p> <p><em>&nbsp;</em></p> <p><strong><em>Keywords: feminism, gender awareness, patriarchy, women, men</em></strong></p> <p>&nbsp;</p> Endah Siswati, Yefi Dyan Nofa Harumike, Fera Tara Batari Copyright (c) 2022 Translitera : Jurnal Kajian Komunikasi dan Studi Media https://creativecommons.org/licenses/by-nc-sa/4.0 https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/1880 Wed, 23 Mar 2022 00:00:00 +0700 GAYA KOMUNIKASI ANALISA WIDYANINGRUM DAN EFEKNYA TERHADAP PUBLIK https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/2054 <p><em>Communication is the main point to create harmony in social life. Every person has a uniqueness and distinctiveness that is manifested in their communication styles. In the digital era, youtube has become one of the supporting media so that the messages conveyed are more effective, especially to reach the community or the public. Analisa Widyaningrum is a psychologist as well as a public figure who has succeeded in utilizing YouTube's social media as a channel for his message. Analisa is also known as a trainer, educator as well as director &amp; founder at Analisa Personality Development Center (APDC), which is a psychological service center that focuses on mental health and individual self- development. This research uses a qualitative approach. This study is expected to be able to examine how Analisa Widyaningrum when communicating through his YouTube Channel, namely Analisa Channel, as well as knowing the effect of the message conveyed for viewers of Channel Analisa. YouTube is the main source of this research with observation and various libraries. The research was concluded that Analisa Widyaningrum used two communication styles, the equalitarian style (two-way) and the structuring style. While the effects include cognitive effects, affective effects related to attitudes or feelings and conative effects related to actions.</em></p> Anita Reta Kusumawijayanti, Afifah Mei Sunardi Copyright (c) 2022 Translitera : Jurnal Kajian Komunikasi dan Studi Media https://creativecommons.org/licenses/by-nc-sa/4.0 https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/2054 Wed, 23 Mar 2022 00:00:00 +0700 SOLIDARITAS ANGGOTA PKK (PEMBERDAYAAN DAN KESEJAHTERAAN KELUARGA) DALAM MENUNJANG KOMUNIKASI PEMBANGUNAN DAN PEREKONOMIAN DESA https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/2126 <p>The PKK (Family Welfare Empowerment) program aims to make women as very important agents for the welfare of families and communities. Kaliboto Village, Wonodadi District, Blitar Regency is one of the villages that is trying to mobilize the participation of the village community by involving PKK. Although the PKK program has been running, there are several problems that occur in it, Among them are human resources that do not yet have the ability to implement, run and guide the community. The next problem is the number of members who do not want to involve themselves in participating in this program. The theory used in this research is Emile Durkheim’s theory of solidarity. This type of research uses qualitative research. The purpose of this research is to find out how solidarity PKK members in supporting development communication and economy in Kaliboto village. The results of this study are that the role of PKK in improving the economy of rural communities towards improving the community's economy is characterized by acquiring knowledge, skills and utilizing these knowledge and skills to solve various problems faced in everyday life, both individually and in groups. In addition, members of the PKK also need community assistance in meeting the raw materials needed to make a craft or handmade. Community empowerment, especially women members of the PKK is part of development communication which is one of the economic improvement strategies carried out based on community participation in planning, implementation, monitoring and evaluation as well as achieving results.</p> Andiwi Meifilina Copyright (c) 2022 Translitera : Jurnal Kajian Komunikasi dan Studi Media https://creativecommons.org/licenses/by-nc-sa/4.0 https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/2126 Wed, 23 Mar 2022 00:00:00 +0700 MANAGEMENT OF EDUCATION SERVICES AS A STRATEGY IN ATTRACTING NEW STUDENTS AT SMPN 3 PAGERWOJO TULUNGAGUNG REGENCY https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/1883 <p><em>Education currently does not only focus on the context of the population or quantitative dimensions, but also on the qualitative dimensions or quality of education so that both processes and products are sought to produce human resources who are able to accept future challenges. Circumstances like this make there is competition in educational institutions to attract new, qualified students. To get a real picture of the management of education services in order to attract new students at SMPN 3 Pagerwojo, the data was taken by observing directly on the object of research as well as interviews with school leaders, teachers and the admissions committee of new students at SMPN 3 Pagerwojo. This was carried out in order to find out the education service management strategy that was carried out to attract new students at SMPN 3 Pagerwojo. Based on the results of the research, it can be concluded that SMPN 3 Pagerwojo in increasing the number of new students is to create programs so that student achievement can increase both academically and non-academicly, dividing into regular and superior classes, increasing achievement in non-academic fields. one in the field of musical and reog kendang. The most important strategy is to maximize the performance of the new student admissions committee.</em></p> Nunun Nurhajati Copyright (c) 2022 Translitera : Jurnal Kajian Komunikasi dan Studi Media https://creativecommons.org/licenses/by-nc-sa/4.0 https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/1883 Wed, 23 Mar 2022 00:00:00 +0700 ANALISA STRATEGI BISNIS PEMASARAN COFFEE SHOP https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/2142 <p><em>The research was carried out at the Janji Jiwa</em> <em>Cafe Dr Wahidin 05 </em><em>street </em><em>Blitar City with the aim of knowing Strengths, Weaknesses, Opportunities and based on the promotional strategies implemented by the company. In addition, this research was conducted to obtain an alternative strategy used by the Janji Jiwa</em> <em>Cafe Dr Wahidin 05 </em><em>street </em><em>Blitar City. The approach that researchers use is a qualitative approach. For data collection the approach used in interviews and documentation. Meanwhile, in describing the results of the research, the SWOT matrix is used through analysis of internal factors and factors from the promotion strategy that is applied by providing an overview of the strengths, weaknesses, opportunities, and threats based on the strategy in promoting the products implemented by the company.</em> <em>The results of the study are based on the SWOT matrix consisting of strengths, weaknesses, opportunities, and threats obtained from the company's promotional strategy. The SWOT matrix is used to generate alternative strategic alternatives which are presented with SO strategy, ST strategy, WO strategy, and WT strategy. From the results of the SWOT analysis, the formulation of the right promotion strategy so that the number of company sales can be increased is the SO (Strengths-Opportunities) strategy through Public Relations (public relations). </em></p> Indria Guntarayana Copyright (c) 2022 Translitera : Jurnal Kajian Komunikasi dan Studi Media https://creativecommons.org/licenses/by-nc-sa/4.0 https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/2142 Wed, 23 Mar 2022 00:00:00 +0700 COMMUNICATION MODEL OF DA'WAH IN CLASS II-A PENITENTIARY PEKALONGAN https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/1637 <p><em>Prisoners are identical to someone who has committed a crime and is difficult to be accepted again in society. Prisoners are also identical with someone who it difficult to receive messages of kindness, especially messages from preachers. This is different from the Class II-A Penitentiary in Pekalongan, which is very enthusiastic about participating in da'wah activities. The communication model carried out can be well received by prisoners. The purpose of this study is to analyze the communication model used in conducting da'wah to prisoners. This study uses a qualitative research method using purposive sampling, namely preachers, correctional officers, and prisoners. The method of data collection was carried out by in-depth interviews. The results showed that the communication model that was carried out was very good so that it was able to make inmates enthusiastic in participating in these activities. The inhibiting factors in da'wah activities include the busyness of the preacher which makes da'wah cannot be done frequently, the second is environmental factors in prisons that are often exposed to rob, and the third factor is that communication technology has not been optimized to carry out da'wah in correctional institutions.</em></p> Mukhammad Adib Fahmi, Teddy Dyatmika Copyright (c) 2022 Translitera : Jurnal Kajian Komunikasi dan Studi Media https://creativecommons.org/licenses/by-nc-sa/4.0 https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/1637 Wed, 23 Mar 2022 00:00:00 +0700 PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PAVING CONBLOCK https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/2144 <p>As many paving block factories have been established, manufacturers have to be good at determining prices and product quality in order to win the competition with other companies. The purpose of this study is to know the effect of price and product quality on purchasing decisions for paving blocks at CV. Regan Permata Asia. The research method used by the researcher is a survey technique through quantitative research approach. Researchers applied non-probability sampling with a total sample of 34 respondents. The data was obtained through the distribution of questionnaires through Google From to consumers of paving blocks on CV. Regan Permata Asia as respondent. For data management used SPSS version 18 application and Microsoft Excel. The results showed that the T test for the price variable showed a significance level of 0.001 &lt;0.05. The product quality variable shows a significance level of 0.012 &lt;0.005. The F-test on the price and product quality variables showed a significance level of 0.001 &lt;0.005. So, the price variable partially has a significant effect on the decision variable to buy paving blocks at CV. Regan Permata Asia. The product quality variable partially has a significant effect on the purchasing decision variable for paving blocks, and the price variable and product quality variable simultaneously have a significant influence on the variable purchasing decisions of paving blocks at CV. Regan Permata Asia. It can be concluded the increasing value of the accuracy of pricing and product quality results in the decision to buy will be further improved</p> Hanik Amaria Copyright (c) 2022 Translitera : Jurnal Kajian Komunikasi dan Studi Media https://creativecommons.org/licenses/by-nc-sa/4.0 https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/2144 Wed, 23 Mar 2022 00:00:00 +0700 THE INFLUENCE OF RIA RICIS'S YOUTUBE CONTENT ON NETIZENS' VERBAL AGGRESSION https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/1668 <p><em>More and more content creators have begun creating YouTube videos in Indonesia. One of Indonesia's famous YouTubers is named Ria Ricis. The popularity of Ria Ricis on YouTube has brought many subscribers to her. One of the Ria Ricis videos that this research focuses on was a video entitled "24 Hours of the Same as Cimoy The Discovers of Everything" The 12-minute 7-second video shows the content of questions and answers by presenting a guest star, Cimoy Montok, named Nuraini or more familiarly. Many responded positively to the video in the comment column, starting with praise and suggestions made by networkers. However, some commentaries from networkers that contained negative blasphemy, insults, mockery, provocation, etc., have been discovered. These comments contain verbal aggression elements. Verbal aggression is verbal aggression like scolding, screaming, using nonsense or harsh words that hurt things. With this research, researchers attempted to determine the effect of Ria Ricis YouTube content on netizen verbal aggression. This study uses a positive paradigm with a quantitative approach to research. In this study, the research method and type of explanatory research are used. Furthermore, the theory of stimulus-response (S-R) is used. Hypothesis tests were performed using a t-test. The results indicate that results from 8,423&gt; t table 1,984 and regression analyses from 0,648 demonstrated strong relationships between x and y variables and showed the influence of the x and y variable. It is therefore stated that Ria Ricis' YouTube video content affects netizen's verbal aggression.</em></p> Aulia Rahma, Santi Delliana Copyright (c) 2022 Translitera : Jurnal Kajian Komunikasi dan Studi Media https://creativecommons.org/licenses/by-nc-sa/4.0 https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/1668 Wed, 23 Mar 2022 00:00:00 +0700 PENENTUAN TOP KAMPANYE PEMASARAN MENGGUNAKAN SOCIAL NETWORK ANALYSIS PADA SHOPEE DAN TOKOPEDIA DI MEDIA SOSIAL TWITTER https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/1982 <p><em>The increasing number of internet users in Indonesia has an impact on the magnitude of public interest in doing online shopping so that there is competition from business people to get top of mind in the community, one way to get top of mind, business people must strengthen their brand. In strengthening brands, the use of social media is one of the things used by business people today, so many marketing campaigns have sprung up so that brands can be known by consumers. To measure the achievement of a marketing campaign, it can generally be seen from the transactions that occur during the marketing campaign, but other than that it can also be done by seeing how many people talk about the marketing campaign on social media. This study uses the Social Network Analysis method to see the top marketing campaigns from Tokopedia and Shopee from public conversations on Twitter social media, namely #ShopeeGajian and #TokopediaWIB. This research data collection was taken using the Netlytic website with a data collection period when the two e-commerce marketing campaigns were run, namely 20-30 April 2021. The results showed that the top campaign from Social Network Analysis formed on Twitter #TokoPediaWIB was superior. Because the most talked about by the public.</em></p> M Dikky Prabhawa, Dona Rahayu, Susi Copyright (c) 2022 Translitera : Jurnal Kajian Komunikasi dan Studi Media https://creativecommons.org/licenses/by-nc-sa/4.0 https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/1982 Wed, 23 Mar 2022 00:00:00 +0700 THE PRODUCT QUALITY AND PRICE AFFECT FOR COOKING OIL PURCHASE DECISION https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/2156 <p><em>Cooking oil is one of the ingredients in the kitchen that must be present. In making a decision to purchase cooking oil, there are several things that buyers pay attention to. In this study, researchers tried to find out whether product quality and price are the two things that influence the purchasing decision of cooking oil. This research was conducted on 35 respondents in the stalls Veteran Street, Blitar City. The tests used in analyzing the results of the questionnaire were classical assumption test and hypothesis testing. The results obtained from the questionnaire data analysis were obtained sig value. of 0.011 and 0.013 respectively for the independent variable product quality and the independent variable price. The F test shows the value of sig. 0.001 for the simultaneous effect of the independent variable on the dependent variable. The conclusion based on the results of the analysis of hypothesis testing was either partially or simultaneously, the independent variable of product quality and the independent variable of price influence the purchasing decision of cooking oil.</em></p> Lu'lu Ul Maknunah Copyright (c) 2022 Translitera : Jurnal Kajian Komunikasi dan Studi Media https://creativecommons.org/licenses/by-nc-sa/4.0 https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/2156 Wed, 23 Mar 2022 00:00:00 +0700