Translitera : Jurnal Kajian Komunikasi dan Studi Media

BEM KM IPB Mass Communication Strategy in Disseminating Academic Information

Aisyah Rizky Amali, Suparman Suparman, Yafnida Julia, Salwa Putri — Sun, 30 Mar 2025 00:00:00 +0700

This research analyzes the mass communication strategies implemented by the IPB Student Family Student Executive Board (BEM KM) in disseminating academic information to students. BEM KM IPB acts as an intermediary who filters, distributes and packages important information from the campus to increase accessibility for students. This research uses a descriptive qualitative approach, data was obtained through interviews and literature study. The findings show that the use of social media, especially Instagram, as the main platform is based on students' preferences for being more active on this media, as well as the application of the agenda setting concept which focuses on main academic issues. The mass communication strategy used by BEM KM IPB is very good in achieving the goal of disseminating information through attractive content packaging, even though there are challenges. This research provides insight into the optimization of mass communication strategies by student organizations in the academic environment as well as recommendations for improvement through collaboration and media innovation.

The Influence of Instagram Use on Changes in Religious and Social Behavior in Generation Z

Muzdalifah Ar'robby, Faja Faradila, Mahmudah Widya Damayanti, Kholis Ridho — Sun, 30 Mar 2025 00:00:00 +0700

The objective of this research is to examine the influence of Instagram use on religious and social behavior changes among Generation Z. A quantitative approach with a descriptive correlational design was applied using a questionnaire as the main instrument. Data analysis included Pearson correlation and multiple linear regression. Results indicated that Instagram usage duration significantly affects changes in religious behavior (r=0.334; p<0.01) and social behavior (r=0.521; p<0.01), while frequency and intensity showed weaker effects. Longer usage duration increases the risk of neglecting religious activities and decreases face-to-face interaction intensity. This study highlights the importance of managing social media usage time to maintain the balance of religious and social life among Generation Z.

DOI Tourism Communication Between Government, Managers and Communities in Developing Local Wisdom-Based Tourism Potential in South Bengkulu Regency

Febrian Tomi Valentino, Sri Narti, Anis Endang Sri Murwani — Sun, 30 Mar 2025 00:00:00 +0700

The development of local wisdom-based tourism in South Bengkulu through the Ayiak Manna Cultural Festival is still incomplete due to the lack of cooperation between the government, managers and the community. The research uses the Pentahelix model using qualitative descriptive methods based on observation, documentation and interviews. Academics were less involved in planning, the industrial sector did not collaborate enough with government, the arts community received limited guidance, and the media carried out limited promotion. Therefore, academics support research-based policies, industry promotes culture through innovations such as Sekundang batik, arts groups will preserve traditions, the government organizes festivals and the media increases visibility. Better collaboration is needed to support local cultural preservation and economic development. Further research is recommended using quantitative methods to measure the effectiveness of the Pentahelix model.