Translitera : Jurnal Kajian Komunikasi dan Studi Media <p><strong>Jurnal TRANSLITERA</strong> memuat artikel hasil penelitian dan kajian kritis bidang komunikasi dan media mengenai ilmu-ilmu sosial dan politik, humaniora, komunikasi, media dan terapannya.</p> en-US <p>Authors who publish with this journal agree to the following terms:</p> <ol> <li>Copyright on any article is retained by the author(s).</li> <li>Author grant the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.</li> <li>Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.</li> <li>Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.</li> <li>The article and any associated published material is distributed under the&nbsp;<a href="" rel="license">Creative Commons Attribution-ShareAlike 4.0 International License</a></li> </ol> (Editor jurnal TRANSLITERA) (Site Administrator) Sat, 30 Mar 2024 00:00:00 +0000 OJS 60 Analisis Personal Branding Suwardi “Becak Lawu” sebagai Petarung MMA Indonesia ditinjau melalui Dramaturgi <p><em>Suwardi sees MMA as having an attraction and a desire to develop the potential of Indonesian athletes to compete in One Pride and even go international. Suwardi's self-actualization is built through his personal Instagram social media. This research aims to determine the impression management carried out by Indonesian MMA fighter Suwardi "Becak Lawu". In the analysis, the theory used is Erving Goffman's dramaturgical theory with two aspects, front stage and back stage. Using a descriptive qualitative research approach by collecting data through interviews with key informant Suwardi "Becak Lawu"and observation. The results of this research show that Suwardi is able to create an attractive front stage persona with his humorous and friendly nature and to strengthen his identity as a well-known Indonesian MMA fighter. Meanwhile, back stage, he feels a great sense of responsibility as a well-known Indonesian MMA fighter and family man as a husband and father. Apart from that, this research reveals that Suwardi represents personal branding with both responsibilities in his life as a person who are the same in the real and virtual worlds.</em></p> Bernice Priscillia, Albert Octavio Setiawan Copyright (c) 2024 Translitera : Jurnal Kajian Komunikasi dan Studi Media Sat, 30 Mar 2024 00:00:00 +0000 Gibran Rakabuming Raka Homophily Communication <p><em>This research aimed to analyze the homophilous political communication used by Gibran in winning Mayor of Surakarta. The concept of homophily is used to explain the relationship between Gibran's victory and his voters in Surakarta, Central Java. By using literature study methods and data collection techniques through primary news sources and social media searches, the results showed that Gibran had implemented homophily through similarities in aspects such as speech, clothing, art and culture, as well as political party affiliation. Gibran is seen carrying out various aspects in common with his citizens in Surakarta. He has implemented homophily so that his political communication runs well. As a result, his voting base was very strong and in the end he was able to win the mayoral election and become Mayor of Surakarta.</em></p> Yogie Alwaton Copyright (c) 2024 Translitera : Jurnal Kajian Komunikasi dan Studi Media Sat, 30 Mar 2024 00:00:00 +0000