Translitera : Jurnal Kajian Komunikasi dan Studi Media

Nano influencer di Instagram sebagai Alternatif Medium Promosi Toko Buku di Yogyakarta

Brilindra Pandanwangi, Hening Laksani — Mon, 30 Sep 2024 00:00:00 +0700

Promotional media via the internet has altered perceptions and created a challenge for businesses to make prominent advertisements. Consequently, innovative promotional designs are required to attract the target audience and ensure the messages conveyed are seen, heard, and read. The main point is that the more promotional alternatives are available, the less effective they will be. In this matter, consumers bombarded by promotional information tend to avoid it. The promotion strategy using nano influencers based on interpersonal relationships is effective because the messages are intended to influence attitudes and instill trust in others. Nano influencers are different from other types of promotional media because of their capacity to elicit emotional responses. The descriptive qualitative research method is used to examine respondents who have reasons and motivations for purchasing books after seeing nano influencer posts on Instagram. According to information obtained from 100 Yogyakarta respondents, 75,8% of book readers in Yogyakarta have purchased books after being influenced by nano influencer posts on Instagram. The research concluded that the internet approach through nano influencers for alternative promotional media in Yogyakarta is impactful because nano influencer posts can attract attention and create an understanding of a product.

Representasi Maskulinitas Perempuan dalam Iklan Sasa Melezatkan berjudul Perempuan Serba Bisa

Fadila Elma Ramadhani, Alief Budiyono — Mon, 30 Sep 2024 00:00:00 +0700

Advertising has a big influence in shaping people's perceptions and views on various issues, including gender and the role of women. This research analyzes the representation of women's masculinity in the Sasa Melezakan advertisement entitled "Versatile Women" using Charles Sanders Peirce's semiotic approach. By analyzing visual signs such as the appearance, movements and activities of women shown in advertisements, this research reveals that these advertisements strongly represent women's masculinity in various fields that challenge traditional gender stereotypes. Semiotic analysis reveals that this advertisement features women in roles such as professional athletes, business leaders, and skilled racers, redefining the concept of femininity and breaking down the boundaries of gender roles that have been considered rigid. The representation of female masculinity in this advertisement is a statement to expand the definition of femininity and challenge gender norms that limit women. This research contributes to studies on gender, media and representation by analyzing how the advertising industry responds to and reflects social changes regarding the role and potential of women in society.

Teknik Komunikasi Persuasif Company Profile Pada YouTube

Rahmat Wisudawanto, Sofia Ningsih Rahayu Putri — Mon, 30 Sep 2024 00:00:00 +0700

Teknik komunikasi persuasif sangat signifikan diterapkan dalam sebuah company profile. Penerapan teknik komunikasi persuasif yang tepat dapat meyampaikan pesan dari company profile dan mempengaruhi pemirsanya. Tujuan penelitian ini untuk mengeksprolasi teknik-teknik persuasif pada company profile yang digunakan di dalam YouTube. Penelitian ini termasuk dalam penelitian kualitatif. Sumber data penelitian ini berupa unggahan video company profile pada akun YouTube resmi dari sembilan universitas di Surakarta. Adapun data penelitian ini berupa dialog, gerak tubuh, nada suara, respons penonton, dan keterangan isi atau tema video yang terdapat company profile. Hasil penelitian menunjukkan bahwa teknik taatan dan ganjaran merupakan teknik yang banyak diterapkan pada company profile universitas di Surakarta. Adapun teknik integrasi dan red herring merupakan teknik yang paling sedikit diterapkan. Penerapan teknik persuasif harus mempertimbangkan target konsumen.

Tantangan Terbesar dalam Pembangunan Berkelanjutan

Heikelindra Kurniawan, Reza Umamah, Nesya Zuhrah, Vina Mahdalena — Mon, 30 Sep 2024 00:00:00 +0700

Sustainable development is a global goal that faces many challenges, especially in large cities such as the Jakarta metropolitan area in Indonesia. One of the biggest challenges is the low level of public awareness of the environment. This article examines the application of the diffusion of innovation theory introduced by Everett Rogers as an approach to increasing environmental awareness and behavior in the Jakarta metropolitan area. By identifying environmentally friendly innovations, recognizing target groups and implementing appropriate communication strategies, people's behavior must be changed towards a more sustainable lifestyle. This strategy includes personal communication, education and information, demonstration and experimentation. Additionally, support and training, as well as obtaining feedback, are important parts of the adoption and implemetation process. This research concludes thnat the innovation diffusion approach can be an effective solution for increasing environmental awareness in the Jakarta metropolitan area. Implementing this model requires collaboration between government, the private sector, NGOs and the community. It is hoped that the success of these initiatives will not only improve the city's environmental conditions, but also help achieve broader sustainable development goals in Indonesia.

Representation of Bulliying in The Film MUNKAR

Herlina Tantri, Endah Siswati, Yefi Dyan Nofa Harumike — Mon, 30 Sep 2024 00:00:00 +0700

Anxiety about everyday events, such as violence and intimidation. One form of social violence that is often the focus of horror films is Bulliying. Bulliying is deliberate threats or actions to physically, verbally or mentally dominate, hurt or eliminate someone, carried out repeatedly to make a vulnerable victim feel intimidated and threatened. One of the horror films that represents the phenomenon of Bulliying is "Munkar". Therefore, researchers conducted research with the aim of finding out how Bulliying is represented in the horror film "Munkar" by analyzing scenes that show forms of Bulliying using Roland Barthes' semiotic analysis.

the Semiotic Analysis of Javanese Language Usage in Main News of Jawa Pos Radar Blitar Newspaper, January-February 2024 Edition

Meylvin Damar Raysenda, Andiwi Meifilina, Anita Reta Kusumawijayanti — Mon, 30 Sep 2024 00:00:00 +0700

Javanese is a regional language commonly used by the Javanese people for interactions. The minimal use of Javanese Krama, this language is still in use today. The media company Jawa Pos Radar Blitar combines Indonesian and Javanese languages to disseminate information. This study aims to examine the use of Javanese in the main news articles of Jawa Pos Radar Blitar, focusing on the types and meanings. Researchers use qualitative research method to uncover data facts. The analysis results of using Semiotic Roland Barthes theory indicate there are three types of Javanese language in the January-February 2024 edition, namely ngoko, madya, and krama. Javanese Krama is not in Jawa Pos Radar Blitar. Ngoko is the most frequently used, with 13 words have positive meanings, while madya has only 3 words with negative. Positive meanings are defined as clear and singular, whilenegative meanings are ambiguous and have multiple interpretations.

Analisis Personal Branding Anisa Sopiah pada Konten Edukasi di Media Sosial TikTok

Faizatun Nadia, Siti Muyasaroh — Mon, 30 Sep 2024 00:00:00 +0700

This research aims to analyze Anisa Sopiah's personal branding on educational content on TikTok social media using personal branding theory proposed by Peter Montoya, which includes 8 main concepts in building personal branding: (1) specialization, (2) leadership, (3) personality, (4) differences, (5) visibility, (6) unity, ( 7) steadfastness, (8) good name. The research method used is a descriptive qualitative approach, using interview techniques, observation and document study to collect data that focuses on the personal branding concepts applied by Anisa Sopiah in the educational content she uploads. The results show that Anisa Sopiah effectively applies all eight main concepts of personal branding to her educational content on TikTok, with a special emphasis on the concept of specialization that creates a professional and credible image in the eyes of her audience. The findings are expected to provide insights for educational content creators about the importance of building effective personal branding on social media, especially on the TikTok platform.

The Effect of Political Content Exposure Instagram @bijakmemilih.id on Voting Interests in the 2024 Elections

Calysta Amelia Mujiarto, Fidelia Simamora, Naila Almaida — Mon, 30 Sep 2024 00:00:00 +0700

Data from the Kominfo RI notes that Instagram is in third place with 148 hoax contents. The @bijakmemilih.id Instagram account presents content about elections from a neutral, objective, and interestingly packaged side to target novice voters. This research is interesting to find out whether or not there is an influence from the exposure of @bijakmemilih.id content on the interest in voting for novice voters and senior voters. Respondents of this study totaled 100 and were samples taken from the population of Instagram followers @bijakmemilih.id. This research uses the Elaboration Likelihood Model theory with a quantitative approach and survey method. Based on 100 answers, the results show that novice voters and senior voters are influenced by the exposure of @bijakmemilih.id content so that they have an interest in voting in the 2024 election, the message is received through the central route.

Interpersonal Communication Self-disclosure Use of Second account s on Instagram

Alfina, Andiwi Meifilina, Anita Reta Kusumawijayanti — Mon, 30 Sep 2024 00:00:00 +0700

This study aims to determine the form and impact of interpersonal communication, self-disclosure, the use of second account on Instagram, a study on Communication Science Students Class of 2020 at Balitar Islamic University Blitar. This research uses qualitative descriptive methods and uses purposive sampling techniques in collecting informants. Data collection using techniques: Interview, Observation, Documentation. The results of this study are forms of interpersonal communication self-disclosure (self-disclosure) on second Instagram accounts, Communication Science Students Class of 2020 photos, videos and meaningful words (quotes) on Instagram stories and feeds. The positive impact encountered, students can get to know themselves, the effectiveness of communication between informants and second account followers, avoid stress, feelings of relief, the emergence of emotional feelings such as empathy and mutual support, and maintain privacy. The negative impact obtained by informants is unpleasant comments, a sense of concern about the perspective of others, and dependence on second account.

Pola Komunikasi Antar Pribadi Guru dengan Anak Berkebutuhan Khusus (ABK) Tuna Rungu

Zuroida Zuroida, Yefi Dyan Nofa Harumike, Nik Hariyanti, Endah Siswati — Mon, 30 Sep 2024 00:00:00 +0700

Penelitian ini memiliki tujuan untuk mengetahui pola komunikasi antar pribadi yang tejadi antara guru dengan siswa tuna rungu dan mengetahui faktor pendukung dan penghambat dalam pola komunikasi interpersonal antara guru dan siswa tuna rungu di SLB YPLB Blitar. Peneliti menggunakan metode penelitian kualitatif deskriptif. Hasil penelitian diperoleh bahwa komunikasi antar pribadi guru dengan siswa ABK menggunakan bahasa verbal dan nonverbal. Bahasa verbal yang digunakan yaitu secara lisan dan tulisan. Bahasa nonverbal yang digunakan meliputi bahasa isyarat SIBI, bahasa bibir, dan gestur tubuh serta visualisasi gambar. Faktor pendukung pola komunikasi interpersonal yaitu, siswa ABK mudah mengubah suasana hati mereka, sehingga guru cukup mudah membujuk siswa ABK untuk memperhatikan guru. Faktor penghambat pola komunikasi nonverbal yaitu, kelas yang dicampur dari kelas 1 sampai kelas 6, sehingga efektifitas dalam mengerjakan tugas kurang maksimal. Suasana hati yang mudah berubah sehingga perlu kehati-hatian dalam berucap, mereka memiliki hati yang halus dan lembut.

The Role of the Subdivision of Participation and Public Relations (PR) of the East Java Provincial Election Commission in Shaping Image

Himmatus Suraiyah, Nur Romdlon Maslahul Adi — Mon, 30 Sep 2024 00:00:00 +0700

The Subdivision of Participation and Public Relations (PR) of the General Election Commission (KPU) of East Java Province (Jatim) has an important role in every institution because it is one of the roles in shaping a positive image for each institution. In shaping the image of an institution, public relations has a strong relationship with the media. The research aims to find out how the role of public relations of the East Java KPU in shaping the image of the East Java KPU. This type of research uses descriptive research with a qualitative approach. The results of this study indicate that the division of the Participation and Public Relations Subdivision of the East Java KPU is by utilizing social media and the East Java KPU Website. In the social media of East Java KPU, there are several contents to provide information such as news photos, infographics, comics, public service advertisements. In addition to social media content, the East Java KPU has content on the Website such as news of activities that can be accessed by the public

Kajian Komunikasi dalam Sudut Pandang Studi Fenomenologi: Literatur Review

Zidan Abid Maulana, Alief Budiyono — Mon, 30 Sep 2024 00:00:00 +0700

This article reviews the literature on the application of the phenomenological approach in communication studies. Phenomenology is a method that focuses on exploring individuals' subjective experiences and how individuals make meaning of the communication phenomena they experience. This approach emphasizes the importance of understanding the construction of meaning from the participants' perspective, as well as the social and cultural contexts that influence that meaning-making. The history and basic concepts of phenomenology are discussed, including the thoughts of thinkers such as Edmund Husserl and Alfred Schutz. Key characteristics of phenomenological research such as bracketing, focus on a single phenomenon, small sample, and thematic analysis are also outlined. The study explores the application of phenomenology in examining aspects of communication such as organizational, interpersonal, and media communication. This approach is able to provide in-depth insights into how individuals construct meaning and respond to communication messages in the context of everyday life. Phenomenology is also considered useful in understanding communication experiences shaped by recent social changes and technological developments. The review concludes that phenomenological research in communication can contribute significantly to enriching our understanding of the complexities of human communication interactions and experiences holistically.