Translitera : Jurnal Kajian Komunikasi dan Studi Media 2024-04-27T04:01:40+00:00 Editor jurnal TRANSLITERA Open Journal Systems <p><strong>Jurnal TRANSLITERA</strong> memuat artikel hasil penelitian dan kajian kritis bidang komunikasi dan media mengenai ilmu-ilmu sosial dan politik, humaniora, komunikasi, media dan terapannya.</p> Analisis Personal Branding Suwardi “Becak Lawu” sebagai Petarung MMA Indonesia ditinjau melalui Dramaturgi 2024-04-27T03:34:44+00:00 Bernice Priscillia Albert Octavio Setiawan <p><em>Suwardi sees MMA as having an attraction and a desire to develop the potential of Indonesian athletes to compete in One Pride and even go international. Suwardi's self-actualization is built through his personal Instagram social media. This research aims to determine the impression management carried out by Indonesian MMA fighter Suwardi "Becak Lawu". In the analysis, the theory used is Erving Goffman's dramaturgical theory with two aspects, front stage and back stage. Using a descriptive qualitative research approach by collecting data through interviews with key informant Suwardi "Becak Lawu"and observation. The results of this research show that Suwardi is able to create an attractive front stage persona with his humorous and friendly nature and to strengthen his identity as a well-known Indonesian MMA fighter. Meanwhile, back stage, he feels a great sense of responsibility as a well-known Indonesian MMA fighter and family man as a husband and father. Apart from that, this research reveals that Suwardi represents personal branding with both responsibilities in his life as a person who are the same in the real and virtual worlds.</em></p> 2024-03-30T00:00:00+00:00 Copyright (c) 2024 Translitera : Jurnal Kajian Komunikasi dan Studi Media Gibran Rakabuming Raka Homophily Communication 2024-04-27T04:01:40+00:00 Yogie Alwaton <p><em>This research aimed to analyze the homophilous political communication used by Gibran in winning Mayor of Surakarta. The concept of homophily is used to explain the relationship between Gibran's victory and his voters in Surakarta, Central Java. By using literature study methods and data collection techniques through primary news sources and social media searches, the results showed that Gibran had implemented homophily through similarities in aspects such as speech, clothing, art and culture, as well as political party affiliation. Gibran is seen carrying out various aspects in common with his citizens in Surakarta. He has implemented homophily so that his political communication runs well. As a result, his voting base was very strong and in the end he was able to win the mayoral election and become Mayor of Surakarta.</em></p> 2024-03-30T00:00:00+00:00 Copyright (c) 2024 Translitera : Jurnal Kajian Komunikasi dan Studi Media