Translitera : Jurnal Kajian Komunikasi dan Studi Media

Analisis Personal Branding Suwardi “Becak Lawu” sebagai Petarung MMA Indonesia ditinjau melalui Dramaturgi

2024-04-27T03:34:44+00:00

Suwardi sees MMA as having an attraction and a desire to develop the potential of Indonesian athletes to compete in One Pride and even go international. Suwardi's self-actualization is built through his personal Instagram social media. This research aims to determine the impression management carried out by Indonesian MMA fighter Suwardi "Becak Lawu". In the analysis, the theory used is Erving Goffman's dramaturgical theory with two aspects, front stage and back stage. Using a descriptive qualitative research approach by collecting data through interviews with key informant Suwardi "Becak Lawu"and observation. The results of this research show that Suwardi is able to create an attractive front stage persona with his humorous and friendly nature and to strengthen his identity as a well-known Indonesian MMA fighter. Meanwhile, back stage, he feels a great sense of responsibility as a well-known Indonesian MMA fighter and family man as a husband and father. Apart from that, this research reveals that Suwardi represents personal branding with both responsibilities in his life as a person who are the same in the real and virtual worlds.

Gibran Rakabuming Raka Homophily Communication

2024-04-27T04:01:40+00:00

This research aimed to analyze the homophilous political communication used by Gibran in winning Mayor of Surakarta. The concept of homophily is used to explain the relationship between Gibran's victory and his voters in Surakarta, Central Java. By using literature study methods and data collection techniques through primary news sources and social media searches, the results showed that Gibran had implemented homophily through similarities in aspects such as speech, clothing, art and culture, as well as political party affiliation. Gibran is seen carrying out various aspects in common with his citizens in Surakarta. He has implemented homophily so that his political communication runs well. As a result, his voting base was very strong and in the end he was able to win the mayoral election and become Mayor of Surakarta.

Proses Produksi “Batik Moedjair” di Rumah Batik Kandang Jaya

2024-05-31T12:07:52+00:00

Tujuan penelitian ini adalah untuk mendeskripsikan proses produksi Batik Moedjair Kandang Jaya dan mengurai keunikan dalam proses produksinya. Metode penelitian yang digunakan adalah metode kualitatif. Data primer dikumpulkan melalui observasi partisipan, wawancara mendalam, dan dokumentasi. Hasil penelitian dapat disimpulkan bahwa Batik Kandang Jaya memiliki enam tahapan dalam melakukan proses produksi diantaranya mendesain pola motif batik; menduplikasi atau menjiplak pola desain motif batik pada kertas HVS ke kain mori; pencantingan; pewarnaan; penguncian warna; dan pelorotan. Keunikan dan kekhasan dalam proses produksi Batik Kandang Jaya yaitu pertama, dalam proses pembuatan sangat dipengaruhi oleh kehendak dan suasana hati. Kedua, desain motif yang digunakan merupakan kreativitas sendiri. Ketiga, proses pencantingan hanya menggunakan satu jenis canting, dan tidak menggunakan gawangan sebagai alat bantu pada saat mencanting. Keempat, proses pewarnaan menggunakan jegul. Kelima, proses produksi dilakukan secara mandiri, mulai dari tahap mendesain motif hingga tahap pelorotan.

Marketing Strategy Analysis to Increase Product Sales Volume

2024-05-31T14:27:57+00:00

The aim of this research is to analyze marketing strategies and internal and external environmental conditions in the RR refill drinking water depot. Based on research from a 4P marketing perspective (product, price, place and promotion) from the product side, the RR logo is distinctive and easily recognized by the public, and is an RO (Reserve Osmosis) drinking water product that has been laboratory tested and has received a certificate. appropriate from the competent authority. In terms of price, a 19 liter gallon costs Rp. 6,000 and the Bio Water type costs Rp. 8,000. This price is quite helpful for the local community, most of whose customers are traders and food stall entrepreneurs. In terms of location, the depot location is very easy to reach and is about 100 meters from the main road (provincial) of Blitar City. The promotional side involves personal sales, coming directly to the location by visiting consumers door to door, where employees will make presentations explaining the sales product to attract buyers.

Persepsi Followers Terhadap Konten Akun Instagram @pmbunisba_blitar

2024-06-09T06:49:25+00:00

Media sosial memiliki kekuatan sosial dan berdampak signifikan dalam membentuk opini publik, sehingga sangat diperlukan strategi yang tepat untuk membentuk opini positif publik. Setiap konten yang terunggah, dapat berpengaruh secara langsung terhadap pandangan publik terhadap akun media sosial tersebut. Bagaimana persepsi followers terhadap akun Instagram @pmbunisba? Penelitian ini dilakukan untuk menjawab pertanyaan tersebut. Penelitian ini menggunakan metode kuantitatif deskriptif, peneliti menyajikan data berbentuk angka-angka sebelum mendeskripsikan dan menganalisis data untuk menarik kesimpulan. Populasi penelitian ini adalah followers akun Instagram @pmbunisba_blitar. Sampel penelitian diambil dengan menggunakan random sampling dan ditetapkan 100 followers. Hasil penelitian ini menunjukkan bahwa akun Instagram @pmbunisba_blitar mengunggah konten mengenai informasi pendaftaran, prosedur akademik, hingga konten hiburan. Meskipun demikian, dalam pelaksanaannya belum sepenuhnya mampu membentuk persepsi positif followers terhadap konten akun Instagram @pmbunisba_blitar. Dibuktikan pada nilai mean seluruh indikator persepsi, yang menunjukkan bahwa konten akun Instagram @pmbunisba_blitar tidak cukup interaktif, inspiratif, atraktif, dan entertain. Sedangkan persepsi followers terhadap konten akun Instagram @pmbunisba pada sisi relevan, informatif, dan edukatif sudah cukup positif.

Dakwah Bil Hal dalam Membangun Kesadaran Beribadah di Masjid Jogokariyan Yogyakarta

2024-06-09T09:35:28+00:00

Meningkatkan kesadaran Islam adalah upaya yang sangat penting. Hal ini agar Anda dapat mencapai keadaan hidup yang lebih baik, yang membutuhkan kesadaran. Menjadi sadar diri yang tulus adalah inti kehidupan. Tujuan penelitiannya untuk mendeskripsikan dakwah bil hal dalam membangun kesadaran beribadah di Masjid Jogokariyan Yogyakarta. Metode penelitian ini termasuk dalam kategori penelitian lapangan dengan kualitatif yang juga mencakup penelitian deskriptif dengan metodologi studi kasus. Metode pengumpulan data meliputi dokumentasi, wawancara, dan observasi. Kegiatan mereduksi data, menyajikan data, dan menghasilkan kesimpulan merupakan langkah awal dalam analisis data. Hasil Penelitian: 1) Metode dakwah Bil Hal dalam membangun Kesadaran Beribadah di Masjid Jogokariyan Yogyakarta dilakukan dengan membuat kegiatan yang bermanfaat yang telah direncanakan. 2) Beberapa bentuk dakwah Bil Hal dalam membangun Kesadaran Beribadah di Masjid Jogokariyan Yogyakarta. 3) Dampak dakwah Bil Hal dalam membangun Kesadaran Beribadah di Masjid Jogokariyan Yogyakarta.

The Influence of Knowledge Purchasing Decisions

2024-06-09T11:22:19+00:00

One of the sectors in which economic development occurs in Indonesia is the agricultural sector. Fruit is one of the gems of home gardening. Durian is one of the best fruits found in Indonesia. A company that grows plants vegetatively, such as cuttings, branches, paste, grafts, and tissue culture, is known as a fruit seedling company. The goal of the fruit plant nursery in Pagergunung Village, Kesamben District, Blitar Regency, is to supply the fruit seed needs of the producers. This study employs a questionnaire-based survey research design. Interviews and observations have revealed that UD. Tiga Putri Buah has thirty clients, many of them are durian seed buyers. Since there were only 100 respondents in this study, the author included all 100 participants. Results of some research: Purchasing decisions (Y) are negatively or negatively impacted by business knowledge (X).

Implementasi Total Quality Management dalam Meningkatkan Mutu Lembaga

2024-06-09T15:12:36+00:00

Secara khusus, peneliti berkonsentrasi pada pemanfaatan Total Quality Management (TQM) dalam meningkatkan kualitas institusi di Pesantren Suleymaniye di Taiwan. Penelitian ini menggunakan pendekatan kualitatif sebagai metodologinya. Penelitian semacam ini dikenal dengan penelitian lapangan, yaitu kajian yang mendalam dan menyeluruh terhadap suatu organisasi, lembaga, atau fenomena tertentu. Teknik pengumpulan data meliputi dokumentasi, wawancara, dan observasi. Ada tiga langkah yang menyusun teknik analisis data: penyajian data, kondensasi data, dan penarikan kesimpulan/verifikasi. Berdasarkan temuan penelitian, Pondok Pesantren Suleymaniye di Taiwan dapat meningkatkan kualitasnya dengan menerapkan kebijakan TQM yang antara lain mencakup pembuatan kurikulum pondok pesantren yang sejalan dengan tujuan utama lembaga dan menyesuaikan kegiatan ekstrakurikuler dengan kebutuhan dan norma budaya siswa Taiwan, Rutin menilai kebutuhan siswa, Adanya jaminan bahwa setiap orang terlibat dalam penerapan TQM di lembaga, Menciptakan perbaikan berkelanjutan, Dekat dengan pelanggan untuk menjaga hubungan, Menawarkan sumber daya pendidikan terbaik.

We Radio Indonesia Broadcast Program on YouTube as an Effort to Strengthen Youth Empowerment

2024-06-11T13:51:41+00:00

This research examines how We Radio Indonesia leverages live-streaming YouTube videos to empower young people. Researchers employ qualitative research methods with a virtual ethnographic approach to analyze their strategies. The findings reveal a multi-pronged approach by We Radio Indonesia. They utilize an edutainment format, blending education and entertainment for engaging content. Additionally, they employ a localized language style familiar to Surabaya youth by combining Indonesian and Javanese. Furthermore, We Radio selects expertise-based broadcasters with backgrounds relevant to the broadcast themes. Finally, they leverage media convergence, utilizing various integrated social media platforms to enhance accessibility, sharing, and repeat broadcasts. The study underscores the power of YouTube as a tool for innovation diffusion. The platform's live streaming and sharing capabilities significantly amplify We Radio's strategies, enabling it to disseminate valuable knowledge and foster youth empowerment effectively. This research contributes to understanding how traditional media can adapt and utilize new platforms to connect with young audiences.

Implementasi Metode Pembelajaran dalam Meningkatkan Kemampuan Santri Memahami Kitab Kuning

2024-06-14T11:40:11+00:00

Sekalipun pendidikan agama Islam dapat dipelajari dan tersedia dalam internet dapat diakses kapanpun dan dimanapun, namun kehadiran seorang kyai, ustaz, guru adalah hal yang tidak kalah penting sebagai sumber informasi dan pendidik mengenai ajaran agama Islam. Tujuan penelitian ini adalah untuk mendeskripsikan metode bandongan, metode diskusi dan mendeskripsikan langkah-langkah yang dilakukan untuk meningkatkan kemampuan santri dalam memahami kitab Kuning. Penelitian ini menggunakan metodologi kualitatif. Peneliti menggunakan tiga pendekatan berbeda untuk memperoleh data: 1) observasi, 2) wawancara, dan 3) dokumentasi. Temuan penelitian dapat diperoleh dengan menganalisis data yang dikumpulkan yakni mereduksi data, menyajikan fakta, dan menarik kesimpulan untuk mengkaji hal tersebut. Hasil penelitian menunjukkan bahwa: Penerapan metode bandongan dilakukan pada perkuliahan yang berkaitan dengan hadis, fiqh, nahwu, dan tauhid. 2) memasukkan teknik debat ke dalam kelas hadis, nahwu, dan fiqh. Meningkatkan pemahaman siswa terhadap kitab kuning pada pembelajaran tauhid, nahwu fiqh, dan hadis dengan menekankan nilai-nilai kognitif, emosional, dan psikomotorik.

Semiotic Analysis of Bullying Representation in Korean Drama "The Glory"

2024-06-17T07:49:31+00:00

Korean dramas often tell about issues that often occur in society, one of which is bullying. One of the Korean dramas that represents the phenomenon of bullying is "The Glory". This research aims to find out how bullying is represented in the Korean drama "The Glory" by analyzing scenes that display forms of bullying using Roland Barthes' semiotic analysis.The results of this research found 12 scenes in 7 episodes that represent bullying behavior in the Korean drama "The Glory". The representation of bullying in the Korean drama "The Glory" shows various forms of bullying such as direct physical contact, direct verbal contact, direct non-verbal behavior, cyberbullying, and sexual harassment. The perpetrators of bullying feel they are powerful and have the power to act as they please, especially to students who appear weak and have no power. They come from rich or influential families and abuse their victims with impunity from the authorities. The perpetrators also have no sense of guilt at all, and even consider the bullying they do as entertainment.

Portrait of Islamic Religious Education of the Indonesian Migrant Community in Taiwan

2024-06-17T09:16:05+00:00

The aim of this research is to provide an overview of the Islamic Religious Education of the Indonesian migrant community in Taiwan, its learning methods and its impact on the Indonesian migrant community in Taiwan. The approach used in this study is a qualitative approach. This type of research is field research. This research design uses a case study of the expression of Islamic Religious Education. The data collection strategy is carried out in natural settings, primary data sources, and data collection techniques include participant observation, in-depth interviews and documentation. As a result, community groups, mosques, information technology, and social media have played a significant role in providing Islamic educational resources. Islamic education methods are grouped into three; covers aspects of teaching, learning, and organizing Islamic activities. Islamic religious education has a positive impact on the social life of the Indonesian migrant community in Taiwan, increasing religious identity, social integration, and fostering attitudes of tolerance.