Capacity Building of the Azalea Women's Farmer Group through the Development of an Ecobusiness-Based Vegetable Seedling Enterprise

Authors

  • Hanik Amaria Universitas Islam Balitar
  • Army Dita Serdani Universitas Islam Balitar
  • Luhur Aditya Prayudhi Universitas Islam Balitar
  • Delizea Lumen Universitas Islam Balitar
  • Shafeera Putri Universitas Islam Balitar
  • Amelia Nabil Universitas Islam Balitar
  • Naila Stephanie Universitas Islam Balitar

DOI:

https://doi.org/10.35457/scs.v6i1.5973

Keywords:

Digital Marketing, Floating Bed, KWT Azalea, Trichoderma sp., Urban Farming

Abstract

The Azalea Women Farmers Group (KWT Azalea) in Ngadirejo, Blitar City, possesses potential in vegetable seedling production but faces limitations regarding production technology, management practices, and marketing networks. Implementation methods included planning, training on growing media preparation, floating-bed seedling cultivation, enrichment with the biological agent Trichoderma sp. and Liquid Organic Fertilizer (POC), organizational restructuring, and digital marketing. Results showed significant improvements in production efficiency, with germination rates rising to 92.8% and water use efficiency increasing by 75%. Regarding management, member participation increased, and understanding of Cost of Goods Sold (COGS) calculations improved by 60.10%. Furthermore, understanding of digital marketing rose by 358.4%, boosting the group's sales turnover by 178.4%. This integration of technology and management successfully transformed KWT Azalea into an independent, competitive, and sustainable urban farming business unit.

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References

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Published

2026-07-31

Issue

Vol. 6 No. 1 (2026): July, Science Contribution to Society Journal

Section

Articles

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Copyright (c) 2026 Hanik Amaria, Army Dita Serdani, Luhur Aditya Prayudhi, Delizea Lumen, Shafeera Putri, Amelia Nabil, Naila Stephanie

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How to Cite

Capacity Building of the Azalea Women’s Farmer Group through the Development of an Ecobusiness-Based Vegetable Seedling Enterprise. (2026). Science Contribution to Society Journal, 6(1), 42-48. https://doi.org/10.35457/scs.v6i1.5973

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