We Radio Indonesia Broadcast Program on YouTube as an Effort to Strengthen Youth Empowerment

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Keywords: radio internet, difusi inovasi, live-streaming, youtube, etnografi virtual

Abstract

This research examines how We Radio Indonesia leverages live-streaming YouTube videos to empower young people. Researchers employ qualitative research methods with a virtual ethnographic approach to analyze their strategies. The findings reveal a multi-pronged approach by We Radio Indonesia. They utilize an edutainment format, blending education and entertainment for engaging content. Additionally, they employ a localized language style familiar to Surabaya youth by combining Indonesian and Javanese. Furthermore, We Radio selects expertise-based broadcasters with backgrounds relevant to the broadcast themes. Finally, they leverage media convergence, utilizing various integrated social media platforms to enhance accessibility, sharing, and repeat broadcasts. The study underscores the power of YouTube as a tool for innovation diffusion. The platform's live streaming and sharing capabilities significantly amplify We Radio's strategies, enabling it to disseminate valuable knowledge and foster youth empowerment effectively. This research contributes to understanding how traditional media can adapt and utilize new platforms to connect with young audiences.

Author Biographies

Riza Putri Pratamasari, Universitas Pembangunan Nasional Veteran Jawa Timur

Undergraduate student of the Communication Science Department

Zainal Abidin Achmad, UPN Veteran Jawa Timur

Dr. Zainal Abidin Achmad, S.Sos., M.Si., M.Ed. adalah dosen Ilmu Komunikasi di Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia. Ia menjadi reviewer di Jurnal MKP Universitas Airlangga (Sinta 2), Jurnal ETNOSIA Universitas Hasanuddin (Sinta 2), Jurnal Komunikasi Islam UIN Sunan Ampel Surabaya (Sinta 2). Ia memiliki pengalaman kerja dalam berbagi aktivitas advokasi dan community development bersama berbagai Kementerian, NGO dalam dan luar negeri dan badan dunia (Kementerian PUPR, BAPPENAS, Kemenkopolhukam, Kemendagri, Kemenag, Reform Institute, LP3ES, PUPUK, REDI, The Asia Foundation, World Bank, USAID, AusAID, UNICEF). Ia memiliki kontribusi dalam serangkaian riset opini dan exit poll pada pemilu dan pemilukada di wilayah Indonesia. Saat ini, Ia memiliki konsistensi mendorong penerapan Index Democracy Indonesia sejak berpartisipasi dalam UNDP IDI-Project. Ia memiliki pengalaman mengajar jurnalistik pers, hukum media massa, komunikasi politik, sosiologi komunikasi, media relations, dan komunikasi pemasaran. Ia memiliki pengalaman sebagai dosen tamu di Universitas Airlangga Surabaya, ITS Surabaya, UNTAG Surabaya, UHT Surabaya, STAI Lukman Al-Hakim Surabaya, UNMUH Gresik, dan UNMUH Gorontalo. Gelar sarjana (S.Sos.) diperoleh dari Ilmu Komunikasi, Universitas Airlangga Surabaya. Gelar master pertama (M.Si.) diperoleh dari Ilmu Ilmu Sosial, Universitas Airlangga Surabaya. Gelar master kedua (M.Ed.) diperoleh dari Bilingual Education, Rangsit University, Thailand. Sedangkan gelar doktor (Dr.) diperoleh dari Ilmu Sosial, Universitas Airlangga, Surabaya. Ia lahir di Pacitan, pada tanggal 19 Mei 1973. Memiliki berbagai aktivitas profesi dan sosial. Antara lain, sebagai (1) Ketua Ikatan Alumni Komunikasi Universitas Airlangga, periode 2019-2024. (2) Pengurus Himpunan Pembina Bahasa Indonesia (HPBI) Jawa Timur, periode 2019–2024. (3) Wakil ketua bidang penerbitan ilmiah, Ikatan Sarjana Komunikasi Indonesia (ISKI) Jawa Timur, periode 2018-2023. (4) Humas Ikatan Alumni FISIP Universitas Airlangga, periode 2018-2023. (5) Wakil Ketua Bidang Humas, Publikasi dan Dokumentasi, Ikatan Alumni Lemhannas RI (IKAL), Komisariat Provinsi Jawa Timur, periode 2017-2022.

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Published
2024-03-30
How to Cite
Pratamasari, R. P., & Achmad, Z. A. (2024). We Radio Indonesia Broadcast Program on YouTube as an Effort to Strengthen Youth Empowerment. Translitera : Jurnal Kajian Komunikasi Dan Studi Media, 13(1), 71-80. https://doi.org/10.35457/translitera.v13i1.3632
Section
Articles