We Radio Indonesia Broadcast Program on YouTube as an Effort to Strengthen Youth Empowerment
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Keywords:
radio internet, difusi inovasi, live-streaming, youtube, etnografi virtual
Abstract
This research examines how We Radio Indonesia leverages live-streaming YouTube videos to empower young people. Researchers employ qualitative research methods with a virtual ethnographic approach to analyze their strategies. The findings reveal a multi-pronged approach by We Radio Indonesia. They utilize an edutainment format, blending education and entertainment for engaging content. Additionally, they employ a localized language style familiar to Surabaya youth by combining Indonesian and Javanese. Furthermore, We Radio selects expertise-based broadcasters with backgrounds relevant to the broadcast themes. Finally, they leverage media convergence, utilizing various integrated social media platforms to enhance accessibility, sharing, and repeat broadcasts. The study underscores the power of YouTube as a tool for innovation diffusion. The platform's live streaming and sharing capabilities significantly amplify We Radio's strategies, enabling it to disseminate valuable knowledge and foster youth empowerment effectively. This research contributes to understanding how traditional media can adapt and utilize new platforms to connect with young audiences.
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Albińska, K. (2018). Radio as a Transmitter of Culture-specific Knowledge in the Age of Edutainment. Kultura i Edukacja, 122(4), 190–205. https://doi.org/10.15804/kie.2018.04.12
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Hine, C. (2015). Ethnography for the Internet: Embedded, Embodied, and Everyday. Bloomsbury.
Kalamar, D. (2016). Convergence of Media and Transformation of Audience. Informatologia, 49(3–4), 190–202.
Lange, P. (2019). Thanks for Watching: An Anthropological Study of Video Sharing on YouTube. University Press of Colorado.
McEwan, R. (2008). Radio: Challenges and New Directions. Auckland University of Technology.
Museum Media. (2010). Internet Talk Radio.
Putri, D. S., Achmad, Z. A., Alamiyah, S. S., Arviani, H., & Febrianita, R. (2022). Kritik Satire pada Pejabat Negara Indonesia melalui Roasting Stand-Up Comedy Kiky Saputri di Youtube. Nomosleca, 8(2), 132–145.
Rogers, E. M. (2003). Diffusion of Innovations (5th ed.). Free Press.
Rysan, R. M., Alamiyah, S. S., Claretta, D., & Achmad, Z. A. (2021). Etnografi virtual kritik satire video YouTube’s Got Talent di kanal Skinnyindonesian24. Translitera: Jurnal Kajian Komunikasi Dan Studi Media, 10(2), 44–60.
Simanjuntak, D. A., Utomo, D. B., & Sanjoyo, B. A. (2012). Pengembangan Sistem Siaran Radio Live Streaming Audio Visual. Jurnal Sains Dan Seni, 1(1), 1–6.
Social Blade. (2024). Analitik Channel YouTube Weradiosub.
Suarjana, S. K. E. (2021). Pemberdayaan Radio Komunitas Sekolah sebagai Media Belajar di Smp Negeri 2 Susut pada Masa Pandemi Covid-19. Jurnal Syntax Transformation, 2(2), 234–243. https://doi.org/https://doi.org/10.46799/jst.v2i2.225
Wahyuningtyas, D., Kusuma, A., Febrianita, R., & Achmad, Z. A. (2021). Local language programs in cultural radios to maintain Indonesian national identity. Etnosia: Jurnal Etnografi Indonesia, 6(1), 47–65. https://doi.org/10.31947/etnosia.v6i1.11973
Achmad, Z. A., & Ida, R. (2019). The shifting role of the listeners in the mediamorphosis process of culture radio: A case study of Jodhipati 106.1 FM. Masyarakat, Kebudayaan Dan Politik, 32(3), 240–250. https://doi.org/10.20473/mkp.v32i32019.240-250
Achmad, Z. A., Juwito, J., Candrasari, Y., & Ashfaq, A. (2021). Advantages of implementing mediamorphosis in supporting Using-ethnic programs at Radio Sritanjung FM Banyuwangi. Masyarakat, Kebudayaan Dan Politik, 34(2), 133–146. https://doi.org/http://dx.doi.org/10.20473/mkp.V34I22021.133-146
Achmad, Z. A., Juwito, J., & Saud, M. (2020). The Local Creative Ads on Sritanjung FM to Increase Financial Revenue During COVID-19 Pandemic. Bricolage : Jurnal Magister Ilmu Komunikasi, 6(2), 135–146. https://doi.org/10.30813/bricolage.v6i02.2229
Achmad, Z. A., Tranggono, D., Satvikadewi, A. A. I. P., Haetami, A. S., Rachmah, J. N., & Sanin, S. B. F. (2023). Technology Capitalization for Javanese Cultural Broadcast Serving Surabaya Urban Community. The Journal of Society and Media, 7(1), 48–70. https://doi.org/10.26740/jsm.v7n1.p48-70
Agustina, L. (2018). Live Video Streaming sebagai Bentuk Perkembangan Fitur Media Sosial. Diakom: Jurnal Media Dan Komunikasi, 1(1), 17–23.
Alamiyah, S. S., & Achmad, Z. A. (2015). The role of citizen journalism in creating public sphere in Indonesia. ICoDA, 162–167.
Albińska, K. (2018). Radio as a Transmitter of Culture-specific Knowledge in the Age of Edutainment. Kultura i Edukacja, 122(4), 190–205. https://doi.org/10.15804/kie.2018.04.12
Aminah, R. Si. (2016). Peran Radio Komunitas dalam Komunikasi. Wahana, 1(10), 60–71.
Aprilani, A. (2011). Radio Internet dalam Perspektif Determinisme Teknologi. Jurnal ASPIKOM, 1(2), 159–170.
Basli, M. Y., & Achmad, Z. A. (2024). Studi Etnografi Virtual Kritik Sosial dalam Konten Kanal Youtube Tekotok terkait Kenaikan Harga Bahan Bakar Minyak di Indonesia. Da’watuna: Journal of Communication and Islamic Broadcasting, 4(1), 466–478. https://doi.org/10.47467/DAWATUNA.V4I1.5216
Bottomley, A. J. (2020). Sound Streams: A Cultural History of Radio-Internet Convergence. University of Michigan Press.
Bungin, B. (2018). Sosiologi Komunikasi: Teori, Paradigma, dan Diskursus Teknologi Komunikasi di Masyarakat. Jakarta: Kencana.
Canavilhas, J. (2012). From remediation to convergence: looking at the Portuguese media. Brazilian Journalism Research, 8(1), 7–21. https://doi.org/10.25200/bjr.v8n1.2012.406
Cordeiro, P. (2012). Radio becoming r@ dio: Convergence, interactivity and broadcasting trends in perspective. Participations, 9(2), 492–510.
Diyansyah, V. S. (2015). Rancang bangun aplikasi radio streaming berbasis android menggunakan QoS (Quality of Service): Studi kasus di Radio Al Umm FM. Universitas Islam Negeri Maulana Malik Ibrahim.
Dzinamarira, T., Nachipo, B., Nyathi, A., Madziva, R., Herrera, H., Siegel, H., & Musuka, G. (2022). The case to scale up edutainment as an effective public health communication intervention to combat the COVID-19 pandemic in Zimbabwe. Health Promot Perspect, 12(1), 34–36. https://doi.org/10.34172/hpp.2022.05
Faiqah, F., Nadjib, M., & Amir, A. S. (2016). Youtube Sebagai Sarana Komunikasi Bagi Komunitas Makassarvidgram. Jurnal Komunikasi Kareba, 5, 259–272. https://doi.org/10.1080/14639947.2015.1006801
Gultom, A. D. (2015). Kajian implementasi radio siaran digital di Indonesia [Study of digital radio broadcasting implementation in Indonesia]. Buletin Pos Dan Telekomunikasi, 13(2), 133–150.
Harliantara, H. (2019). Website pada Industri Penyiaran Radio di Indonesia: Live Streaming dan Podcasting. Jurnal Studi Komunikasi, 3(1), 82–100.
Herdiana, I. (2012). Pemberdayaan dan Fungsi Media dalam Pemberdayaan Masyarakat. Jurnal Insan Media Psikologi, 12(3), 160–165.
Hine, C. (2015). Ethnography for the Internet: Embedded, Embodied, and Everyday. Bloomsbury.
Kalamar, D. (2016). Convergence of Media and Transformation of Audience. Informatologia, 49(3–4), 190–202.
Lange, P. (2019). Thanks for Watching: An Anthropological Study of Video Sharing on YouTube. University Press of Colorado.
McEwan, R. (2008). Radio: Challenges and New Directions. Auckland University of Technology.
Museum Media. (2010). Internet Talk Radio.
Putri, D. S., Achmad, Z. A., Alamiyah, S. S., Arviani, H., & Febrianita, R. (2022). Kritik Satire pada Pejabat Negara Indonesia melalui Roasting Stand-Up Comedy Kiky Saputri di Youtube. Nomosleca, 8(2), 132–145.
Rogers, E. M. (2003). Diffusion of Innovations (5th ed.). Free Press.
Rysan, R. M., Alamiyah, S. S., Claretta, D., & Achmad, Z. A. (2021). Etnografi virtual kritik satire video YouTube’s Got Talent di kanal Skinnyindonesian24. Translitera: Jurnal Kajian Komunikasi Dan Studi Media, 10(2), 44–60.
Simanjuntak, D. A., Utomo, D. B., & Sanjoyo, B. A. (2012). Pengembangan Sistem Siaran Radio Live Streaming Audio Visual. Jurnal Sains Dan Seni, 1(1), 1–6.
Social Blade. (2024). Analitik Channel YouTube Weradiosub.
Suarjana, S. K. E. (2021). Pemberdayaan Radio Komunitas Sekolah sebagai Media Belajar di Smp Negeri 2 Susut pada Masa Pandemi Covid-19. Jurnal Syntax Transformation, 2(2), 234–243. https://doi.org/https://doi.org/10.46799/jst.v2i2.225
Wahyuningtyas, D., Kusuma, A., Febrianita, R., & Achmad, Z. A. (2021). Local language programs in cultural radios to maintain Indonesian national identity. Etnosia: Jurnal Etnografi Indonesia, 6(1), 47–65. https://doi.org/10.31947/etnosia.v6i1.11973
Published
2024-03-30
How to Cite
Pratamasari, R. P., & Achmad, Z. A. (2024). We Radio Indonesia Broadcast Program on YouTube as an Effort to Strengthen Youth Empowerment. Translitera : Jurnal Kajian Komunikasi Dan Studi Media, 13(1), 71-80. https://doi.org/10.35457/translitera.v13i1.3632
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Articles
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