Toxic Positivity Content Uploads on Instagram in Encouraging the Growth of Hustle Culture Gen Z
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Keywords:
Toxic Positivity, Hustle Culture, Virtual Ethnography, Gen Z
Abstract
Exposure to toxic positivity content uploads on Instagram during the pandemic has motivated some Gen Z to act hustle. This research uses a virtual ethnographic approach to see digital interactions, media-making processes, and individual motivation in interpreting toxic positivity content on Instagram, which can build Gen Z Surabaya to act hustle. This research shows that there are factors in the scope of friendship, frame of reference, field experience, to family in building motivation to act hustle through consumed toxic positivity content. It can be concluded that Instagram is a medium for the media-making process of turning content into an action that can affect the lives of its users.
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Ramadani, T., Achmad, Z. A., Candrasari, Y., Sumardjijati, S., & Pardianto, P. (2021). Etnografi Virtual Kontroversi Perilaku Seksual Menyimpang Sebagai Nilai Jual Film Kucumbu Tubuh Indahku. ETTISAL : Journal of Communication, 6(2), 181–202. https://doi.org/10.21111/EJOC.V6I2.6818
Rochmana, S. D., Winarti, O., Kusuma, A., Nurhaqiqi, H., Achmad, Z. A., & Bergerat, V. C. (2022). Virtual ethnography of electronic word of mouth as a marketing enhancement. ETNOSIA : Jurnal Etnografi Indonesia, 7(1), 51–66. https://doi.org/10.31947/ETNOSIA.V7I1.21060
Rohmah, L. N. (2019). Pengaruh Instagram Online Store Dan Konformitas Terhadap Gaya Hidup Konsumtif Mahasiswa Di Surabaya. Jurnal Pendidikan Tata Niaga (JPTN), 7(3).
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Soerjoatmodjo, G. W. L., & Jaya, U. P. (2020). Manakala Positif Justru Negatif. October.
Syahreza, M. F., & Tanjung, I. S. (2018). Motif dan Pola Penggunaan Media Sosial Program Studi Pendidikan Ekonomi UNIMED. Jurnal Interaksi, 2, 61–84.
Tundo, A. (2019). The Rise and Grind of Hustle Culture. Maize.
We Are Social. (2022). Pengguna Media Sosial di Indonesia Capai 191 Juta Pada 2022. Dataindonesia.Id.
White, J. E. (2017). Meet Generation Z: understanding and reaching the new post-Christian world. Baker Books.
Zhang, B., & Vos, M. (2019). How and Why Some Issues Spread Fast in Social Media. Online Journal of Communication and Media Technologies, 5(1). https://doi.org/10.29333/ojcmt/2497
Achmad, Z. A., & Ida, R. (2019). The shifting role of the listeners in the mediamorphosis process of culture radio: A case study of Jodhipati 106.1 FM. Masyarakat, Kebudayaan Dan Politik, 32(3), 240–250. https://doi.org/10.20473/mkp.v32i32019.240-250
Achmad, Z. A., Ida, R., & Mustain, M. (2020). A Virtual Ethnography Study: The Role of Cultural Radios in Campursari Music Proliferation in East Java. ETNOSIA: Jurnal Etnografi Indonesia, 5(2), 221–237.
Achmad, Z. A., & Melani, E. R. (2022). Perancangan Konten Media Sosial untuk Branding Kampung Tenun Ikat Bandar Kidul Kota Kediri. Abdi-Mesin: Jurnal Pengabdian Masyarakat Teknik Mesin, 2(2), 16–33. https://doi.org/10.33005/ABDI-MESIN.V2I2.53
Ananda, B. F., Achmad, Z. A., Alamiyah, S. S., Wibowo, A. A., & Fauzan, L. A. (2022). Variasi Komunikasi Virtual pada Kelompok Pemain Game Mobile Legends. Jurnal Ilmu Komunikasi, 12(1), 18–34. https://doi.org/10.15642/JIK.2022.12.1.18-34
Anggarini, L. B., Teguh, D., & Sadono, P. (2022). Pengaruh Konten Instagram @ Campaign _ id Terhadap Minat Melakukan Aksi Sosial Pada Followers. Ilmu Komunikasi, 1(01).
Baldry, A., & Thibault, P. J. (2006). Multimodal Transcription and Text Anaysis. Equinox Publishing L.td.
Balkeran, A. (2020). Hustle Culture and the Implications for Our Workforce.
Brooks, A. (2018). 7 Unexpected Ways Instagram Has Changed the World | Social Media Today. Socialmediatoday.Com.
Christina, & Shasita, R. (2022). Multimodal Discourse Analysis on Motivational Hustle Culture Quotes. V O L . 4, 52–69.
Fatimatuzzahro, F., & Achmad, Z. A. (2022). What If It Was You (#WIIWY) digital activism on TikTok to fight gender-based violence online and cyberbullying. Masyarakat, Kebudayaan Dan Politik, 35(4), 450–465. https://doi.org/10.20473/mkp.V35I42022.450-465
Gashya, K. S. A., & Alamiyah, S. S. (2019). The Millennial Use of Mental Health Service Instagram Account, @ Riliv, in Surabaya. Jurnal Ilmu Komunikasi, 2(2), 14–22.
Goodman, W. (2022). Toxic Positivity: Keeping It Real in a World Obsessed with Being Happy. TarcherPerigee.
Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The power of the social media ecosystem. Business Horizons, 54(3), 265–273. https://doi.org/10.1016/j.bushor.2011.01.007
Hine, C. (2000). Virtual Ethnography. Sage Publications Ltd.
Hine, C. (2017). Virtual Ethnography: Modes, Varieties, Affordances. In N. Fielding, R. M. Lee, & G. Blank (Eds.), The SAGE Handbook of Online Research Methods (pp. 401–415). SAGE. https://doi.org/10.4135/9780857020055.n14
Malafitri, N., Zuhri, S., & Achmad, Z. A. (2022). Analisis Resepsi Generasi Z Surabaya Terhadap Standar Kecantikan pada Laki-Laki dalam Iklan MS Glow for Men. Representamen, 8(1), 40–55. http://jurnal.untag-sby.ac.id/index.php/representamen/article/view/6346
McCrindle, M., & Fell, A. (2019). Understanding Generation Z Recruiting, Training, and Leading the Next Generation.
Murniaseh, E., Suratnoaji, C., Arviani, H., & Achmad, Z. A. (2021). Etnografi Virtual Tentang Proliferasi Pemakaian Lagu “Bertaut” Karya Nadin Amizah di Media Sosial. Jurnal Ilmu Komunikasi, 11(2), 121–138. https://doi.org/10.1080/14241277.2012.755682.1
NapoleonCat. (2022). Instagram Users In Indonesia. 2022.
O’Halloran, K. L., & Smith, B. A. (2012). Multimodal Text Analysis. In The Encyclopedia of Applied Linguistics. John Wiley & Sons, Inc. https://doi.org/10.1002/9781405198431.wbeal0817
Oberst, U., Wegmann, E., Stodt, B., Brand, M., & Chamarro, A. (2016). Negative consequences from heavy social networking in adolescents: The mediating role of fear of missing out. Journal of Adolescense.
Oktaviana, M., Achmad, Z. A., Arviani, H., & Kusnarto, K. (2021). Budaya komunikasi virtual di Twitter dan Tiktok : Perluasan makna kata estetik. Satwika : Kajian Ilmu Budaya Dan Perubahan Sosial, 5(2), 173–186.
Populix. (2022). Social media habit and internet safety. 1–16.
Przybylski, A. K., Murayama, K., Dehaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848. https://doi.org/10.1016/j.chb.2013.02.014
Putra, D. Y., & Achmad, Z. A. (2022). Interaksi Sosial Virtual dalam Permainan Among Us Indonesia. Jurnal Ilmu Komunikasi, 12(2), 163–176. https://doi.org/10.15642/JIK.2022.12.2.163-176
Radin, S. (2021). How ‘toxic positivity’ took over the internet. Https://Www.Dazeddigital.Com/.
Rahman, F. F., Tranggono, D., & Achmad, Z. A. (2021). Instagram account @surabaya as a Trusted Source of Information for Surabaya Students. JOSAR: Journal of Students Academic Research, 7(1), 58–71. https://ejournal.unisbablitar.ac.id/index.php/josar/article/view/1534
Ramadani, T., Achmad, Z. A., Candrasari, Y., Sumardjijati, S., & Pardianto, P. (2021). Etnografi Virtual Kontroversi Perilaku Seksual Menyimpang Sebagai Nilai Jual Film Kucumbu Tubuh Indahku. ETTISAL : Journal of Communication, 6(2), 181–202. https://doi.org/10.21111/EJOC.V6I2.6818
Rochmana, S. D., Winarti, O., Kusuma, A., Nurhaqiqi, H., Achmad, Z. A., & Bergerat, V. C. (2022). Virtual ethnography of electronic word of mouth as a marketing enhancement. ETNOSIA : Jurnal Etnografi Indonesia, 7(1), 51–66. https://doi.org/10.31947/ETNOSIA.V7I1.21060
Rohmah, L. N. (2019). Pengaruh Instagram Online Store Dan Konformitas Terhadap Gaya Hidup Konsumtif Mahasiswa Di Surabaya. Jurnal Pendidikan Tata Niaga (JPTN), 7(3).
Savitri, G. (2020). Everything Wrong With Hustle Culture | Beropini eps. 56 - YouTube.
Soerjoatmodjo, G. W. L., & Jaya, U. P. (2020). Manakala Positif Justru Negatif. October.
Syahreza, M. F., & Tanjung, I. S. (2018). Motif dan Pola Penggunaan Media Sosial Program Studi Pendidikan Ekonomi UNIMED. Jurnal Interaksi, 2, 61–84.
Tundo, A. (2019). The Rise and Grind of Hustle Culture. Maize.
We Are Social. (2022). Pengguna Media Sosial di Indonesia Capai 191 Juta Pada 2022. Dataindonesia.Id.
White, J. E. (2017). Meet Generation Z: understanding and reaching the new post-Christian world. Baker Books.
Zhang, B., & Vos, M. (2019). How and Why Some Issues Spread Fast in Social Media. Online Journal of Communication and Media Technologies, 5(1). https://doi.org/10.29333/ojcmt/2497
Published
2023-03-31
How to Cite
Achmad, Z. A., & Lubna, P. N. C. (2023). Toxic Positivity Content Uploads on Instagram in Encouraging the Growth of Hustle Culture Gen Z . JOSAR (Journal of Students Academic Research), 8(1), 72-89. https://doi.org/10.35457/josar.v9i1.2730
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