Analisis Personal Branding Suwardi “Becak Lawu” sebagai Petarung MMA Indonesia ditinjau melalui Dramaturgi

  • Bernice Priscillia LSPR Communication and Business Institute
  • Albert Octavio Setiawan Institut Komunikasi dan Bisnis LSPR
https://doi.org/10.35457/translitera.v13i1.3360
Abstract views: 212 , PDF downloads: 264
Keywords: Dramaturgy; Personal Branding; Suwardi “Becak Lawu”; MMA Indonesia; Communication

Abstract

Suwardi sees MMA as having an attraction and a desire to develop the potential of Indonesian athletes to compete in One Pride and even go international. Suwardi's self-actualization is built through his personal Instagram social media. This research aims to determine the impression management carried out by Indonesian MMA fighter Suwardi "Becak Lawu". In the analysis, the theory used is Erving Goffman's dramaturgical theory with two aspects, front stage and back stage. Using a descriptive qualitative research approach by collecting data through interviews with key informant Suwardi "Becak Lawu"and observation. The results of this research show that Suwardi is able to create an attractive front stage persona with his humorous and friendly nature and to strengthen his identity as a well-known Indonesian MMA fighter. Meanwhile, back stage, he feels a great sense of responsibility as a well-known Indonesian MMA fighter and family man as a husband and father. Apart from that, this research reveals that Suwardi represents personal branding with both responsibilities in his life as a person who are the same in the real and virtual worlds.

References

Anggito, A., & Setiawan, J. (2018). Metodologi penelitian kualitatif. Sukabumi: CV. Jejak.
Chritton, S. (2014). Personal branding for dummies. John wiley & Sons.
Khasanah, U. (2020). Pengantar Mikroteaching. Yogyakarta : CV Budi Utama.
Maulhayat, F., Kesuma, A. I., & Amiruddin, H. (2018). Peran Instagram di kalangan mahasiswa angkatan 2015 Fakultas Ilmu Sosial Universitas Negeri Makassar. 1–18. http://eprints.unm.ac.id/ 9871/%0Ahttps://id.wikipedia.org/wiki/Instagra mSeiri
merdeka.com. (2023, February 28). Mengenal Jenis Penelitian Deskriptif Kualitatif, Berikut Penjelasannya. Merdeka.com. Retrieved September 22, 2023, from https://www.merdeka.com/jateng/mengenal-jenis-penelitian-deskriptif-kualitatif-berikut-penjelasannya-kln.html
Montoya, P. (2002). The personal branding phenomenon. Nashville: Vaughan Printing
Mulyana, Deddy. (2009). Ilmu Komunikasi : Suatu pengantar. Bandung: Remaja Rosda karya
Nasution, R. V. (2023, September 10). Hasil One Pride MMA 72: Suwardi Pertahankan Gelar Juara Kelas Terbang Kedua Kalinya. One Pride. Retrieved September 21, 2023, from https://www.onepride.net/berita/1635927-hasil-one-pride-mma-72-suwardi-pertahankan-gelar-juara-kelas-terbang-kedua-kalinya
Raharjo, F. S. (2020). The Master Book Of Personal Branding: Seni Membangun Merek D. Quadrant.
Rahman Hakim, A. L., & Indardi, N. (2016, April 14). PERKEMBANGAN MIXED MARTIAL ARTS (MMA) DI PURWOKERTO. Journal of Sport Sciences and Fitness, 4(4), 2. https://doi.org/10.15294/jssf.v4i4.10089
Restusari, F. N., & Farida, N. (2019). INSTAGRAM SEBAGAI ALAT PERSONAL BRANDING DALAM MEMBENTUK CITRA DIRI (STUDI PADA AKUN BARA PATTIRADJAWANE). Mediakom : Jurnal Ilmu Komunikasi, 3(2), 176. https://ejournal.gunadarma.ac.id/index.php/mediakom/article/view/2340/pdf
Soraya, I., & Alifahmi, H. (2021). Dramaturgi dalam Membentuk Personal Branding Selebgram. JURNAL MAHARDIKA ADIWIDIA, 1(1), 10. https://doi.org/10.36441/mahardikaadiwidia.v1i1.466
Suciptaningsih, O. A. (2017). HEDONISME DAN KONSUMERISME DALAM PERSPEKTIF DRAMATURGI ERVING GOFFMAN. EQUILIBRIA PENDIDIKAN Jurnal Ilmiah Pendidikan
Ekonom, 2(1), 28. https://pdfs.semanticscholar.org/c650/a6b9a0a71f7e7f9b46c10514d7bd2d6cbba2.pdf
Tamimy, M. F. (2017). Sharing-mu, personal brandingmu, menampilkan image diri dan karakter di media sosial. Jakarta: Visi Media

PlumX Metrics

Published
2024-03-30
How to Cite
Priscillia, B., & Setiawan, A. O. (2024). Analisis Personal Branding Suwardi “Becak Lawu” sebagai Petarung MMA Indonesia ditinjau melalui Dramaturgi. Translitera : Jurnal Kajian Komunikasi Dan Studi Media, 13(1), 1-5. https://doi.org/10.35457/translitera.v13i1.3360
Issue
Vol. 13 No. 1 (2024): Maret 2024
Section
Articles

Copyright (c) 2024 Translitera : Jurnal Kajian Komunikasi dan Studi Media

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Copyright on any article is retained by the author(s).
  2. Author grant the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
  3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
  5. The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License