Strategi Pemasaran Jasa Balik Nama Sertifikat Tanah di Kantor Notaris Etik Pudji Lestari, S.H., M.Kn

  • Novita Setyoningrum Universitas Islam Balitar
  • Wulan Destari Natalia Universitas Islam Balitar
Abstract views: 636 , PDF downloads: 982
Keywords: Behind the name, Marketing Mix, Notary

Abstract

The marketing mix is one of the aspects considered by the buyer to be able to decide on the purchase of a product, both goods and services. Services are also referred to as the provision of performance or invisible activities from one party to another. The Notary Office / PPAT Etik Pudji Lestari, SH., MKn has implemented 7P with activities in the form of product, price, place, promotion, people, process and physical awareness in its marketing mix so as to help encourage client interest to take care of returning the name of the certificate to the Notary / PPAT Ethics Pudji Lestari, SH., MKn. In planning the marketing mix, it is necessary to have sequential stages with an emphasis on the circumstances owned by the company. The success or failure of a marketing program carried out by a company depends on how the company is able to build a marketing program that has good effectiveness and efficiency for the implementation of product marketing.

References

Alma, Buchari. (2012). Menejemen Pemasaran dan Jasa. Bandung: Alfabeta
Kotler, Philip dan Amstrong, Gary. (2004). Prinsip-Prinsip Pemasaran Edisi ke-12 Jilid 1. Jakarta: Erlangga.
Kotler, Philip dan Keller, Kevin Lane. (2009). Manajemen Pemasaran Edisi ke-13. Jakarta: Erlangga.
,. (2012). Manajemen Pemasaran Alih Bahasa: Benyamin Molan. Jakarta: Erlangga.
Sumarni, Murti dan Soepriharto, John. (2005). Pengantar Bisnis. Yogyakarta: Liberty.

PlumX Metrics

Published
2021-03-17
How to Cite
Setyoningrum, N., & Natalia, W. D. (2021). Strategi Pemasaran Jasa Balik Nama Sertifikat Tanah di Kantor Notaris Etik Pudji Lestari, S.H., M.Kn. Translitera : Jurnal Kajian Komunikasi Dan Studi Media, 10(1), 32-44. https://doi.org/10.35457/translitera.v10i1.1423
Section
Articles