Menyibak Penentuan Harga Jual Bakso Keliling Menggunakan Strategi Mangkuk Di Kelurahan Sentul Blitar
Abstract
This research focuses on Micro, Small and Medium Enterprises
(MSMEs) in the food sector, such as mobile meatball traders in Sentul Village,
Blitar City. This traveling meatball seller sells along the roads passes while
traveling by visiting potential buyers directly. This traders, with all their
simplicity and limitations, appear to have no small potential and role in national
development. Therefore, the aim of this research is to determine the selling prices
of mobile meatball traders using the bowl strategy in Sentul Blitar Village.
This research uses a type of qualitative research using 4 (four) data
collection techniques in the form of observation, interviews, documentation and
literature studies where the results of data collection can be analyzed
descriptively.
The results of this research show that mobile meatball traders sell their
wares using the bowl strategy. This means that traders free buyers to buy their
merchandise at any nominal amount as long as supplies are still available. With
the strategy used, it is possible to estimate the profit earned by a traveling
meatball seller if all his merchandise is sold. It is estimated that from selling
these meatballs, traders can earn a profit of Rp. 260.0444,- per day.
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