STRATEGI PEMASARAN USAHA KECIL MENENGAH DI KABUPATEN BLITAR

(Studi Pada UKM Cap Kuda Terbang Bu Sulasmi)

  • Sunarsasi Sunarsasi Universitas Islam Balitar
  • Nanang Rudi Hartono Universitas Islam Balitar
https://doi.org/10.35457/translitera.v9i1.928
Abstract views: 2047 , pdf downloads: 11981
Keywords: Marketing Strategy, UKM, Blitar

Abstract

The purpose of this study is to determine the marketing strategy of UKM Sulasmi Cap Kuda Terbang. This research is to find out how the marketing strategy of UKM Sulasmi Cap Kuda Terbang and whether it has been running effectively or not. The research method used is using a qualitative approach so that it can develop and obtain in-depth research results. Data was obtained through an interview process with the owner of the Kuda terbang owner and direct observation of the business. Data obtained through interviews and subsequent observations will be analyzed to find out how the marketing strategy in UKM Sulasmi Cap Kuda Terbang and whether it has been effective or not. The results of the marketing strategy carried out by UKM Sulasmi Cap Kuda Terbang can be categorized as good. It's just that there are in some aspects that need to be improved. For example in the promotion aspect of UKM Sulasmi Cap Kuda Terbang not yet doing the right marketing strategy and only relying on the quality of its products, therefore it is necessary to improve marketing strategies through online media. Furthermore, in the process aspect, UKM Sulasmi Cap Kuda Terbang  does not yet provide delivery order services, although this can increase sales while enhancing promotion strategies.

References

Bestari, T. M. (2003). Dasar-dasar Pemasaran. Yogyakarta: Surya Sarana Grafika.

Chandra, G. (2002). Strategi dan program pemasaran. Yogyakarta: andi.

Kuncoro Mudrajad (2009) Metode Riset Untuk Bisnis dan Ekonomi. Jakarta Erlangga.

Philip, K., & Amstrong, G. (2008). Prinsip-prinsip Pemasaran. Edisi Keduabelas jilid, 1.

Purwanto, I. (2008). Manajemen strategi. Bandung: Yrama Widya.

Setiadi, N. J. (2003). Perilaku konsumen: Konsep dan implikasi untuk strategi dan penelitian pemasaran. Jakarta: Prenada Media.

Sugiyono, 2012, Metode Penelitian Pendidikan, Edisi ke-15, PenerbitCV. Alfabeta, Bandung.

Tjiptono, F. (2008). Strategi Pemasaran Edisi 3. Yogyakarta: Andi.

Umar, H. (2001). Strategic management in action. Gramedia Pustaka Utama.

PlumX Metrics

Published
2020-03-24
How to Cite
Sunarsasi, S., & Hartono, N. R. (2020). STRATEGI PEMASARAN USAHA KECIL MENENGAH DI KABUPATEN BLITAR: (Studi Pada UKM Cap Kuda Terbang Bu Sulasmi) . Translitera : Jurnal Kajian Komunikasi Dan Studi Media, 9(1), 22-31. https://doi.org/10.35457/translitera.v9i1.928
Issue
Vol. 9 No. 1 (2020): Maret 2020
Section
Articles

Copyright (c) 2020 Translitera : Jurnal Kajian Komunikasi dan Studi Media

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Copyright on any article is retained by the author(s).
  2. Author grant the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
  3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
  5. The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License