The Influence of Content Creator Nadia Omara's Storytelling Style on the TikTok Account @Nadiaomara on Followers' Mystical Beliefs
DOI:
https://doi.org/10.35457//translitera.v15i1.5365Keywords:
Storytelling Style, Mystical Beliefs, TikTokAbstract
This study aims to examine the influence of content creator Nadia Omara's storytelling style on her TikTok account @nadiaomara on her followers' mystical beliefs. A quantitative survey involved 100 purposively selected respondents. Data were analyzed using simple linear regression to examine the influence of storytelling variables including homo narrans, narrative rationality, coherence, and fidelity on aspects of mystical beliefs such as attention, interpretation, social attribution, evaluation, and social response. The results showed that storytelling style had a significant positive influence with a regression coefficient of 1.426 and an F-value <0.001. Creativity and consistency in storytelling strengthen followers' engagement and belief in mystical content. This study contributes to the advancement of narrative communication theory in the modern social media era.
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Copyright (c) 2026 Nasya Karina Nur Aziza, David Rizar Nugroho, Enden Darjatul Ulya, Mulyono
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