ANALISIS KEPUASAN KONSUMEN SARI BUAH BELIMBING MANIS (Arverrhoa carambola L) (STUDI KASUS DI UD CEMARA SARI KELURAHAN KARANGSARI KECAMATAN SUKOREJO KOTA BLITAR)
Abstract
considered important by consumers as well as to find out the level of customer
satisfaction and map of crabs from starfruit juice "Cemara Sari". Research has been
carried out around star fruits agrotourism in Sukorejo Subdistrict, Karangsari
Subdistrict, Blitar City, which began in February to March 2018. The research was
conducted by distributing questionnaires and interviews with the respondents. The data
obtained were tested using validity and reliability tests to determine the feasibility of the
variables. used in the questionnaire, in addition to knowing the level of customer
satisfaction using the Customer Satisfaction Index (CSI) and to find out the map
quadrant attribute starfruit juice "Cemara Sari" using the Importance Peformance
Analisys (IPA). The results showed that the variables in the questionnaire feasible to use
with r table of 0.196 and the results of the validity shows the lowest value is 0.448 and
reliability (alpha) of 0.763. The results of the Customer Satisfaction Index (CSI) count
show a value of 69.79% and the Importance Peformance Analisys (IPA) address
Quadrant 1 in the contents of the variable smell and price, Kudran 2 in the contents of
the taste variable, shelf life, packaging ability to protect the product and practicality of
packaging, 3 In the contents of the texture, product color and attractiveness of the
variable, quadrant 4 is filled with the packaging color variable.
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