VIABEL: Jurnal Ilmiah Ilmu-Ilmu Pertanian

STRATEGI PENGEMBANGAN PEMASARAN BERAS ORGANIK DI VIGUR ORGANIK CEMOROKANDANG MALANG

Yuhanin Zamrodah — 2023-11-22

Rice is a basic need of society that must be met. With increasing awareness of a healthy lifestyle, many people are switching from non-organik rice to organik rice for various other reasons. The aim of this research is to determine the marketing development strategy for organik rice in Vigur Organic Cemorokandang, Malang City. The data collection method uses primary and secondary data, while the data analysis method used in this research is the SWOT analysis method. The results of this research show that the SWOT analysis of Vigur Organic in Cemorokandang, Malang City has the highest score of 3.72 which is in the first quadrant, which means it supports the strength - opportunity (SO) strategy. This strategy is a strategy that utilizes strengths in order to obtain as many opportunities as possible in carrying out marketing strategies. Strength - opportunity (SO) strategy by expanding the partnership or cooperation network and expanding marketing reach by utilizing advances in information technology for promotions so as to increase sales of organik rice branded VI-O Organic. The second highest strategy with a score of 3.14 is in the third quadrant, namely weakness-threats (W-T) by maintaining the good quality of organik rice and including a halal logo to maintain safety, which is expected to increase consumer loyalty from competitors.

ANALISIS KEPUASAN KONSUMEN PADA RANTAI PASOK PANGAN PENDEK PRODUK SAYUR SEGAR DI KABUPATEN CIREBON

Alma Himawati Azzahra — 2023-11-22

The increasing demand for fresh vegetable products has changed consumer patterns to buy directly from producer farmers to get products easily but of good quality, then a short supply chain marketing appeared at the Griya Hidroponics Cirebon which could provide opportunities for creating consumer satisfaction. This study have a purpose to determine the effect off product quality, price and service simultan on customer satisfaction in the short supply chain of fresh vegetable products at Griya Hydroponics Cirebon and to determine the effect of product quality, price and service parsial on customer satisfaction in the short product supply chain fresh vegetables at Griya Hydroponics Cirebon. This research design uses quantitative survey methods. Analysis technique using multiple linear regression analysis, with a total sample of 80 respondents. The results showed that there was an effect of product quality, price and service simultan and parsial on consumer satisfaction in the short supply chain of fresh vegetable products at Griya Hidroponics Cirebon, dominated by product quality variables.

KONSENTRASI FOLIAR SPRAYING PUPUK BERTEKNOLOGI NANO DAN MEDIA TANAM PADA PERTUMBUHAN DAN HASIL TANAMAN ZUKINI (Cucurbita pepo L.)

Jeka Widiatmanta — 2023-11-27

Zucchini (Cucurbita pepo L.) is a member of the Cucurbitaceae group that is of interest to the public because it has high economic value. However, there are obstacles to cultivation, one way to overcome them is by using nano technology fertilizer and planting media. The aim of this research was to find out the interaction between doses of nanote chnology compound fertilizer and planting media on the growth and yield of zucchini plants (Cucurbita pepo L.). The research method used was a Factorial Randomized Block Design with two factors. First factor: concentration of compound fertilizer with nano technology (P) which consists of 4 levels, namely: P0: control (without application of nano technology fertilizer) P1: concentration of nano fertilizer 5 ml/L P2: concentration of nano fertilizer 10 ml/L P3: concentration of fertilizer nano 15 ml/L Second factor: the composition of the planting medium which consists of 3 levels, namely: M1: Husk charcoal: cocopeat: vermicompost (1:1:1) M2: Husk charcoal: cocopeat: vermicompost (1:1:2) M3: Husk charcoal: cocopeat: vermicompost (1:1:3) Variables observed were plant height (cm), stem diameter (cm), flowering time (DAT), fruit diameter (cm), fruit weight (grams) and fruit length (cm ). From the research results it can be concluded that there is a real interaction in the treatment of nano fertilizer and planting media. The best combination was seen in the application of 10 ml/L nano fertilizer and husk charcoal planting media: cocopeat : vermicompost (1:1:3) (P2M3), at a plant height of 18.96 cm, stem diameter of 1.169, fruit weight of 630 grams, fruit length 43.50 cm and fruit diameter 75.66 cm.

KONSENTRASI DAN FREKUENSI PEMBERIAN PUPUK MAJEMUK BERTEKNOLOGI NANO UNTUK MENINGKATKAN PERTUMBUHAN DAN HASIL PANEN TANAMAN OKRA (Abelmoschus esculentus)

Agung Setya Wibowo — 2023-11-27

Okra (Abelmoschus esculentus) is a tropical vegetable with numerous benefits that can adapt to tropical climates. Meeting the demand for okra requires a technological package to enhance its crop yield. One approach to improving okra yield involves the use of economically efficient nano-technology compound fertilizers, which enhance nutrient absorption by plants through direct nutrient release absorbed by the plant roots. This research aims to investigate the interaction between the concentration and frequency of nano-technology compound fertilizer application on the growth and yield of red okra (Abelmoschus esculentus). The study employs a two-factor randomized block design. The first factor involves different concentrations of nano-technology compound fertilizer with four treatments: P1: 2 ml/L, P2: 4 ml/L, P3: 6 ml/L, and P4: 8 ml/L. The second factor pertains to the frequency of nano-technology compound fertilizer application with three treatments: S1: Irrigation once a week, S2: Irrigation twice a week, and S3: Irrigation thrice a week. Each treatment consists of three replications. Observational variables include plant height, leaf count, stem diameter, flower count, fruit count, fruit diameter, fruit length, and fruit weight. The results of this research: application of nano-technology compound fertilizer at a concentration of 2 ml/L with a frequency of thrice a week significantly promotes the growth in plant height and stem diameter of okra. Furthermore, the application of nano-technology compound fertilizer at a concentration of 6 ml/L with a frequency of thrice a week significantly influences fruit diameter, fruit length, and fruit weight in okra plants.

PENGARUH INOVASI MEDIA TANAM BLOTRIA TERHADAP PERTUMBUHAN DAN HASIL PADA DUA VARIETAS TANAMAN KEDELAI (GLYCINE MAX (L.))

Tri Endrawati — 2023-11-29

Tanaman kedelai (Glycine max (L.)) merupakan tanaman yang banyak dibutuhkan masyarakat di Indonesia. Kedelai merupakan salah satu biji – bijian yang kaya akan lemak nabati dan protein yang sudah menjadi salah satu lauk pokok bagi masyarakat Indonesia. Namun pada beberapa tahun terakhir terjadi penurunan produksi kedelai hal ini dipengaruhi oleh beberapa faktor diantaranya adanya lahan yang semakin kritis, budidaya yang kurang tepat serta adanya hama dan penyakit.

Factor yang mempengaruhi penurunan produksi tanaman Kedelai salah satunya adanya kerusakan lahan dan penurunan kesuburan tanah. Sehingga perlu adanya pemecahan masalah dalam hal peningkatan kualitas tanah dalam lahan di Indonesia. Salah satu alternatif penanganan masalah tersebut yaitu dengan penggunaan media tanaman dimana media tanam tersebut dapat memperbaiki struktur tanah dan dapat menjadi sumber dari nutrisi tanaman secara organic. Salah satu alternatif memanfaatkan limbah blotong dengan kombinasi bahan organik serta penambahan Trichoderma sp. Sebagai inovasi media tanam BLOTRIA. Bahan organik yang digunakan dalam media tanam tersebut diantaranya abu ketel, arang sekam dan sekam yang bisa meningkatkan kadungan nutrisi yang dibutuhkan tanaman untuk pertumbuhanya.

Berdasarkan latar belakang tersebut penelitian ini bertujuan 1) untuk mengetahui pengaruh inovasi media tanam BLOTRIA (Blotong + Trichoderma sp) terhadap petumbuhan dan hasil pada tanaman Kedelai (Glycine max (L.)). 2) untuk mengetahui pengaruh varietas terhadap petumbuhan dan hasil pada tanaman Kedelai (Glycine max (L.)). 3 untuk mengetahui interaksi inovasi media tanam BLOTRIA dan varietas terhadap petumbuhan dan hasil pada tanaman Kedelai (Glycine max (L.)).

PENGARUH PUPUK LIMBAH CINCAU TERHADAP PENYAKIT DAN KEANEKARAGAMAN SERANGGA TANAMAN JAGUNG

imam Habibi — 2023-11-29

Utilization of organic fertilizer aims to increase soil fertility and efforts to improve the balance of the corn plant ecosystem. One source of organic fertilizer is black grass jelly waste, both solid and liquid. Black grasss jelly waste is available in excess because factories that produce black grass jelly have not utilized the waste as an alternative to organic fertilizer. The purpose of this study was to determine the effect of organic fertilizer from black grass jelly waste both solid and liquid on the abundance of insects and their natural enemies. This research started from September to December 2021. It took place at the Integrated Field Laboratory, Kadiri Islamic University, in Rejomulyo Village, Kediri City, with a pH of 7, daily temperature and humidity (±28.3°C and 72.2%) with rainfall 45 mm/month. Variable observations of downy mildew disease sentitivity index and insect diversity. The results showed that the effect of grass jelly fertilizer had an effect on the level of resistance to downy mildew attacks. In all the insects found were 47 families consisting of 6 orders. On diversity has a moderate value. In terms of evenness and species richness, it was found that all the results had high scores. So that the treatment of solid and liquid fertilizers against insect diversity is very good.

ANALISIS KELAYAKAN USAHA MANISAN BELIMBING DI UMKM KELURAHAN KARANGSARI KECAMATAN SUKOREJO KOTA BLITAR

Silvi Lestari — 2023-11-30

This research aims to know the process of production of candied starfruit business in UMKM Karangsari Village, know the analysis of financial feasibility of candied star fruit in UKM Karangsari Village, know the sensitivity analysis of business candied starfruit in UMKM Karangsari Village. The research method used in this study is a quantitative descriptive method, which is interpreted as research that presents data by analyzing the data obtained so as to get a clear picture. Quantitative descriptive method is a method that emphasizes the objective measurement aspects of social phenomena, quantitative research is processed and analyzed with statistics. The results showed that the production process was carried out in the candied star fruit business in Karangsari Sub-District when viewed from the nature of the production process, namely the type of synthetic production due to physical or chemical changes, namely the change in star fruit into candied star fruit. Based on the financial analysis that has been carried out, the Karangsari Agro-farming business is feasible to run. This can be seen from (1) The results of the NPV (Net Present Value) analysis yield a value greater than 0, namely 92,053,747.80 (2) The results of the analysis of Net Benefit Cost ratio (Net B/C) obtained results of 1.23 (3) The results of Internal Rate analysis of Return (IRR) is 95%, (4) Payback Period analysis results are 2.3 (5) Sensitivity analysis results for net benefits and operational maintenance show that this business is still safe if there are changes in the factors that influence it.