The Effect of Exposure to Social Content on Social Concern
DOI:
https://doi.org/10.35457/translitera.v15i2.6071Keywords:
social awareness, social content, social media exposureAbstract
This study examines the effect of exposure to social content on social media on the social concern of students in the Sociology Study Program, Faculty of Social and Political Sciences, Universitas Islam Balitar. This quantitative associative study involved 58 students from the 2022–2025 cohorts, selected using a saturated sampling technique. Data were collected through a five-point Likert-scale questionnaire and analyzed using simple linear regression. The results indicate a positive and significant effect of exposure to social content on students social concern, with a t-value of 2.476 and a significance level of 0.016. The regression coefficient of 0.375 indicates that each one-unit increase in the exposure score is associated with a 0.375-unit increase in the predicted social concern score. The coefficient of determination (R²) of 0.099 indicates that exposure to social content explains 9.9% of the variation in students social concern, while the remaining 90.1% is associated with other factors outside the research model.
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