Producer Responses in Facing Artificial Intelligence Disruption in Television News Production at BTV
DOI:
https://doi.org/10.35457/translitera.v15i1.5665Keywords:
Artificial Intellegence, News Program Production, Producer, Television JournalismAbstract
The emergence of Artificial Intelligence (AI) has led various sectors to start considering its presence due to its significant impact, particularly in the mass media industry. Mass media, especially television, has become one of the sectors experiencing massive transformation as a result of AI technology integration. In this context, television producers, as the frontline in producing television news content, face new challenges in adapting to these changes. This study aims to understand how producers behave in responding to AI disruption in the news content production process at BTV. The method used is descriptive qualitative. Data collection is conducted through interviews, observations, and literature review. The informants in this study are two BTV producers. The results of this study show how AI cannot replace the human role as the 'soul' in the production of news content at BTV. Although AI is capable of providing effectiveness in the production process, the verification process is the key carried out by producers to maintain the accuracy of information delivered to the public.
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