The Role of the Subdivision of Participation and Public Relations (PR) of the East Java Provincial Election Commission in Shaping Image

  • Himmatus Suraiyah UIN Sunan Ampel Surabaya
  • Nur Romdlon Maslahul Adi
https://doi.org/10.35457/translitera.v13i2.3920
Abstract views: 153 , PDF downloads: 83
Keywords: public relations, Institutional image, digital media, content, KPU Jatim

Abstract

The Subdivision of Participation and Public Relations (PR) of the General Election Commission (KPU) of East Java Province (Jatim) has an important role in every institution because it is one of the roles in shaping a positive image for each institution. In shaping the image of an institution, public relations has a strong relationship with the media. The research aims to find out how the role of public relations of the East Java KPU in shaping the image of the East Java KPU. This type of research uses descriptive research with a qualitative approach. The results of this study indicate that the division of the Participation and Public Relations Subdivision of the East Java KPU is by utilizing social media and the East Java KPU Website. In the social media of East Java KPU, there are several contents to provide information such as news photos, infographics, comics, public service advertisements. In addition to social media content, the East Java KPU has content on the Website such as news of activities that can be accessed by the public

References

Alma, B. (2018). Manajemen Pemasaran dan Pemasaran Jasa (1st ed.). Bandung: Alfabeta.

Dini Salmiyah, F. A. (2017). Marketing Public Relations Diantara Penjualan Dan Pencitraan (1st ed.). Yogyakarta: Deepublisher.

Haeril, H., & Mas’ud, M. (2022). PERAN HUMAS DPRD SEBAGAI SUATU SISTEM DAN FASILITATOR PUBLIK (STUDI PADA DPRD KABUPATEN BIMA). JSIP, 03.

Handayani, S. (2010). PERBANDINGAN EFEKTIFITAS PEMBERIAN INFORMASI MELALUI MEDIA CERITA BERGAMBAR(KOMIK) VERSI BKKBNDENGAN MEDIA LEAFLET. Gaster, 7(1), 482–490.

Herlina, S. (2015). STRATEGI KOMUNIKASI HUMAS DALAM MEMBENTUK CITRA PEMERINTAHAN DI KOTA MALANG. JISIP: Jurnal Ilmu Sosial Dan Ilmu Politik, 4(3), 493. Retrieved from www.publikasi.unitri.ac.id

Lani, O. P., & Handayani, B. (2021). Peranan Humas Pemerintahan (Government Public Relations) dalam Menciptakan Reputasi Pemerintahan yang Baik. LONTAR: Jurnal Ilmu Komunikasi, 9(2), 130–140. https://doi.org/10.30656/lontar.v9i2.4071

Maamarah, S., & Supramono, S. (2016). Strategi peningkatan mutu dan citra (image) sekolah dasar negeri di ungaran, semarang. Kelola: Jurnal Manajemen Pendidikan, 3(1), 115–130.

Mas’ud, & Haeril. (2022). PERAN HUMAS DPRD SEBAGAI SUATU SISTEM DAN FASILITATOR PUBLIK (STUDIPADA DPRD KABUPATEN BIMA). JSIP: Jurnal Studi Ilmu Pemerintahan, 3(1), 27–32.

Prastowo, F. A. A. (2020). Pelaksanaan fungsi pokok humas pemerintah pada lembaga pemerintah. PRofesi Humas, 5(1), 17–37.

Purwo, R. H. S., & Puspasari, D. (2020). Peran Humas Dalam Meningkatkan Citra Positif Pada Badan Pengembangan Sumber Daya Manusia (BPSDM) Provinsi Jawa Timur. Jurnal Pendidikan Administrasi Perkantoran (JPAP), 8(3), 458–467. https://doi.org/10.26740/jpap.v8n3.p458-467

Rini, K. S., Rusmiwari, S., & Widodo, H. P. (2017). PERAN HUMAS DALAM MENINGKATKAN CITRA UNIVERSITAS TRIBHUWANA TUNGGADEWI. Jurnal Ilmu Sosial Dan Ilmu Politik (JISIP), 6(1), 34. Retrieved from www.publikasi.unitri.ac.id

Salsabila, S., Romadhon, M., & Ayuningrum, N. (2024). Strategi Digital Public RelationsBNN Provinsi Jawa Timur Dalam Membangun Citra Institusi Melalui Media Sosial Instagram @infobnnp_jatim. Semakom, 2(2), 268–275.

Satira, A. U., & Hidriani, R. (2021). Peran Penting Public Relations Di Era Digital. Sadida, 1(2), 179–202.

Sugiyono. (2013). METODE PENELITIAN KUANTITATIF, KUALITATIF DAN R&D (19th ed.). Bandung: Alfabeta. Retrieved from https://digilib.stekom.ac.id/ebook/view/METODE-PENELITIAN-KUANTITATIF-KUALITATIF-DAN-RND

Syahputra, D. I., Hendra, Y., & Hidayat, T. W. (2018). Peran Humas Dalam Membangun Citra Pemerintahan Sumatera Utara Pada Kantor Biro Humas Gubernur. PERSPEKTIF, 7(1), 24–29. https://doi.org/10.31289/perspektif.v7i1.2523

PlumX Metrics

Published
2024-09-30
How to Cite
Suraiyah, H., & Nur Romdlon Maslahul Adi. (2024). The Role of the Subdivision of Participation and Public Relations (PR) of the East Java Provincial Election Commission in Shaping Image. Translitera : Jurnal Kajian Komunikasi Dan Studi Media, 13(2), 89-97. https://doi.org/10.35457/translitera.v13i2.3920
Issue
Vol. 13 No. 2 (2024): September 2024
Section
Articles

Copyright (c) 2024 Translitera : Jurnal Kajian Komunikasi dan Studi Media

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Copyright on any article is retained by the author(s).
  2. Author grant the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
  3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
  5. The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License