Analisis Personal Branding Anisa Sopiah pada Konten Edukasi di Media Sosial TikTok
Abstract
This research aims to analyze Anisa Sopiah's personal branding on educational content on TikTok social media using personal branding theory proposed by Peter Montoya, which includes 8 main concepts in building personal branding: (1) specialization, (2) leadership, (3) personality, (4) differences, (5) visibility, (6) unity, ( 7) steadfastness, (8) good name. The research method used is a descriptive qualitative approach, using interview techniques, observation and document study to collect data that focuses on the personal branding concepts applied by Anisa Sopiah in the educational content she uploads. The results show that Anisa Sopiah effectively applies all eight main concepts of personal branding to her educational content on TikTok, with a special emphasis on the concept of specialization that creates a professional and credible image in the eyes of her audience. The findings are expected to provide insights for educational content creators about the importance of building effective personal branding on social media, especially on the TikTok platform.
References
Amalia, D., Dini, G. S., Azzahra, N. A., & Marsha, N. R. (2024). ANALISIS PERSONAL BRANDING AKUN@ SASHFIR DI MEDIA SOSIAL INSTAGRAM. NUSANTARA: Jurnal Ilmu Pengetahuan Sosial, 11(1), 108–119.
Dharma, B., & Efrianda, M. R. (2023). Analisis Penjualan Online Melalui Media Sosial Tiktok. Jurnal Publikasi Ekonomi Dan Akuntansi, 3(3), 269–278.
Fitriyani, M. P. N. F. (2020). Personal Branding.
Furqon, F. F., Romli, R., & Prastowo, A. A. (2012). Personal Branding Andrea Gunawan sebagai Lifestyle Influencer di Instagram. JIKA (Jurnal Ilmu Komunikasi Andalan), 3(1).
Kusumastuti, R. D. (2022). Citra Diri Profesi Arsitek di Media Sosial TikTok: Studi Kasus terhadap Personal Branding Ariq Naufal pada Akun@ Riqmann. Brand Communication: Jurnal Ilmu Komunikasi, 1(3), 234–240.
Mandira, I. M. C., & Carey, K. D. Y. (2023). Personal Branding di Media Sosial Tiktok. MBIA, 22(1), 65–74.
Pardianti, M. S. (2022). Pengelolaan konten tiktok sebagai media informasi. Ikon--Jurnal Ilmiah Ilmu Komunikasi, 27(2), 187–210.
Putri, R., & Sulistyanto, A. (2022). Analisis Isi Konten Edukasi Funfact Pada Akun Tiktok@ Buiramira. Verba Vitae Unwira, 3(1), 48–64.
Raharjo, F. S. (2019). The Master Book of Personal Branding - Farco Siswiyanto Raharjo (p. 6).
Rukajat, A. (2018). Pendekatan penelitian kualitatif ((Qualitative Research Approach.
Zahra, A. (2022). Perspektif Mahasiswa terhadap Personal Branding Pejabat Publik di Media Sosial. De Cive: Jurnal Penelitian Pendidikan Pancasila Dan Kewarganegaraan, 2(7), 272–280.
Copyright (c) 2024 Translitera : Jurnal Kajian Komunikasi dan Studi Media
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Copyright on any article is retained by the author(s).
- Author grant the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
- The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License
