The Effect of Political Content Exposure Instagram @bijakmemilih.id on Voting Interests in the 2024 Elections
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Keywords:
Content exposure, Instagram, voting interest
Abstract
Data from the Kominfo RI notes that Instagram is in third place with 148 hoax contents. The @bijakmemilih.id Instagram account presents content about elections from a neutral, objective, and interestingly packaged side to target novice voters. This research is interesting to find out whether or not there is an influence from the exposure of @bijakmemilih.id content on the interest in voting for novice voters and senior voters. Respondents of this study totaled 100 and were samples taken from the population of Instagram followers @bijakmemilih.id. This research uses the Elaboration Likelihood Model theory with a quantitative approach and survey method. Based on 100 answers, the results show that novice voters and senior voters are influenced by the exposure of @bijakmemilih.id content so that they have an interest in voting in the 2024 election, the message is received through the central route.
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Ardianto, E., Komala, L., & Karlinah, S. (2017). Komunikasi Massa: Suatu Pengantar. Bandung: Simbiosa Rekatama Media.
Atsauriyah, I. S. (2018). PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP MINAT PEMBELIAN PADA PRODUK FASHION DI JD.ID. Universitas Brawijaya.
Budhi, K. H., & Pratiwi, A. (2021). PENGARUH TERPAAN KONTEN AKUN INSTAGRAM @RINTIKSEDU TERHADAP MINAT MENDENGARKAN PODCAST RINTIK SEDU. The Source Jurnal Ilmu Komunikasi, 3(1): 79–87. https://doi.org/10.36441/thesource.v3i1.670
Chyntia, P., & Rahmadanita, S. (2021). PENGARUH KONTEN INSTAGRAM STORY DAN PERSEPSI MANFAAT TERHADAP KEPERCAYAAN ZODIAK (STUDI KASUS PENGIKUT INSTAGRAM @AMRAZING). Medialog: Jurnal Ilmu Komunikasi, 4(1): 178–185. https://doi.org/10.35326/medialog.v4i1.988
Creswell, J. W. (2014). Research Design: Qualitative, Quantitative and Mixed Method Approaches (P. G. Smith, R. H. Morrow, & D. A. Ross, Eds.; 4th ed.). Thousand Oaks: Sage. https://doi.org/10.1093/med/9780198732860.001.0001
Djollong, A. F. (2014). TEHNIK PELAKSANAAN PENELITIAN KUANTITATIF. ISTIQRA’, 11(1): 86–100.
Firmansyah, D., & Dede. (2022). Teknik Pengambilan Sampel Umum dalam Metodologi Penelitian: Literature Review. Jurnal Ilmiah Pendidikan Holistik (JIPH), 1(2): 85–114. https://doi.org/10.55927/jiph.v1i2.937
Ghozali, I. (2021). Aplikasi Analisis Multivariate (10th ed.). Semarang: Badan Penerbit Universitas Diponegoro.
Kominfo. (2024). Jaga Ruang Digital, Menkominfo: Kami Tangani 203 Isu Hoaks Pemilu 2024. Kominfo.Go.Id.https://www.kominfo.go.id/content/detail/53920/siaran-pers-no-03hmkominfo012024-tentang-jaga-ruang-digital-menkominfo-kami-tangani-203-isu-hoaks-pemilu-2024/0/siaran_pers
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Mubaroq, H., & Hidayati, Y. N. (2022). Pengaruh Penggunaan Media Sosial Instagram Dan Facebook Dalam Pembentukan Budaya Alone Together Pada Kalangan Remaja Di Desa Ambulu Kecamatan Sumberasih Kabupaten Probolinggo. POPULIKA, 10(2): 54–61. https://doi.org/10.37631/populika.v10i2.497
Perloff, R. (2017). The Dynamics of Persuasion (6th ed.). New York: Routledge.
Pontoh, A., Soeharno, F., & Risjad, M. (2019). Application of The Elaboration Likelihood Models in The Political Campaign of Sudrajat-Syaikhu During The West Java Regional General Election in 2018. Journal of Politics and Policy, 2(1): 83–94. https://doi.org/10.21776/ub.jppol.2019.002.01.4
Priyono. (2016). Metode Penelitian Kuantitatif (T. Chandra, Ed.; 1st ed.). Sidoarjo: Zifatama Publishing.
Ratnamulyani, I. A., & Maksudi, B. I. (2018). PERAN MEDIA SOSIAL DALAM PENINGKATAN PARTISIPASI PEMILIH PEMULA DIKALANGAN PELAJAR DI KABUPATEN BOGOR. Sosiohumaniora - Jurnal Ilmu-Ilmu Sosial Dan Humaniora, 20(2): 154–161. https://doi.org/10.24198/sosiohumaniora.v20i2.13965
Riani, N. (2017). Model Perilaku Pencarian Informasi Guna Memenuhi Kebutuhan Informasi (Studi Literatur). Publication Library and Information Science, 1(2), 14. https://doi.org/10.24269/pls.v1i2.693
Roflin, E., & Zulvia, F. E. (2021). Kupas Tuntas Analisis Korelasi (M. Nasrudin, Ed.). Pekalongan: PT Nasya Expanding Management.
Ruswati, I. (2018). FAKTOR EKSTERNAL DAN FAKTOR INTERNAL TERHADAP MINAT BERWIRAUSAHA PADA SISWA SMK YAYASAN PENDIDIKAN ISLAM DARUSSALAM CERME GRESIK. JRE: Jurnal Riset Entrepreneurship, 1(2): 38-52. http://dx.doi.org/10.30587/jre.v1i2.415
Soraya, L. (2015). Faktor-Faktor yang Mempengaruhi Minat Masyarakat Jakarta dalam Mengakses Fortal Media Jakarta Smart City. Jurnal Komunikasi, 6(1): 10-23. https://doi.org/10.31294/jkom.v6i1.2458
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, dan R&D (Vol. 26). Bandung: Alfabeta.
Suryanto. (2015). Pengantar Ilmu Komunikasi (1st ed.). Bandung: Pustaka Setia.
Whatisupindonesia. (2022). About WIUI. https://whatisupindonesia.com/about
Widi, S. (2022). Data Pemilih Golput saat Pemilu, Turun Drastis pada 2019. Dataindonesia.Id. https://dataindonesia.id/data-pemilu/detail/data-pemilih-golput-saat-pemilu-turun-drastis-pada-2019
Published
2024-09-30
How to Cite
Mujiarto, C. A., Simamora, F., & Naila Almaida. (2024). The Effect of Political Content Exposure Instagram @bijakmemilih.id on Voting Interests in the 2024 Elections. Translitera : Jurnal Kajian Komunikasi Dan Studi Media, 13(2), 63-71. https://doi.org/10.35457/translitera.v13i2.3611
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