The Effect of Political Content Exposure Instagram @bijakmemilih.id on Voting Interests in the 2024 Elections

  • Calysta Amelia Mujiarto Universitas Pembangunan Jaya
  • Fidelia Simamora Universitas Pembangunan Jaya
  • Naila Almaida
Abstract views: 146 , PDF downloads: 151
Keywords: Content exposure, Instagram, voting interest

Abstract

Data from the Kominfo RI notes that Instagram is in third place with 148 hoax contents. The @bijakmemilih.id Instagram account presents content about elections from a neutral, objective, and interestingly packaged side to target novice voters. This research is interesting to find out whether or not there is an influence from the exposure of @bijakmemilih.id content on the interest in voting for novice voters and senior voters. Respondents of this study totaled 100 and were samples taken from the population of Instagram followers @bijakmemilih.id. This research uses the Elaboration Likelihood Model theory with a quantitative approach and survey method. Based on 100 answers, the results show that novice voters and senior voters are influenced by the exposure of @bijakmemilih.id content so that they have an interest in voting in the 2024 election, the message is received through the central route.

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Published
2024-09-30
How to Cite
Mujiarto, C. A., Simamora, F., & Naila Almaida. (2024). The Effect of Political Content Exposure Instagram @bijakmemilih.id on Voting Interests in the 2024 Elections. Translitera : Jurnal Kajian Komunikasi Dan Studi Media, 13(2), 63-71. https://doi.org/10.35457/translitera.v13i2.3611