Gibran Rakabuming Raka Homophily Communication
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Keywords:
Gibran, Political Communication, Homophily, Literature Review
Abstract
This research aimed to analyze the homophilous political communication used by Gibran in winning Mayor of Surakarta. The concept of homophily is used to explain the relationship between Gibran's victory and his voters in Surakarta, Central Java. By using literature study methods and data collection techniques through primary news sources and social media searches, the results showed that Gibran had implemented homophily through similarities in aspects such as speech, clothing, art and culture, as well as political party affiliation. Gibran is seen carrying out various aspects in common with his citizens in Surakarta. He has implemented homophily so that his political communication runs well. As a result, his voting base was very strong and in the end he was able to win the mayoral election and become Mayor of Surakarta.
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Apitya, Y. (2021, Oktober 2). Ini Komitmen Gibran Benahi Kampung Batik Solo. Diambil dari https://www.kilat.com/nasional/pr-8445607258/ini-komitmen-gibran-benahi-kampung-batik-solo#google_vignette
Housholder, E. E., & LaMarre, H. L. (2014). Facebook Politics: Toward a Process Model for Achieving Political Source Credibility Through Social Media. Journal of Information Technology and Politics, 11(4), 368–382. https://doi. org/10.1080/19331681.2014.951753.
Kusnandar, V. B. (2022, Oktober 14). Lumbung Suara Terbesar PDI Perjuangan pada Pemilu 2019 Ada di Jawa Tengah. Diambil dari https://databoks.katadata.co.id/datapublish/2022/10/14/lumbung-suara-terbesar-pdi-perjuangan-pada-pemilu-2019-ada-di-jawa-tengah
Maoz, Z. (2012). Preferential Attachment, Homophily, and the Structure of International Networks. Conflict Management and Peace Science, 29(3), 341–369. https://doi.org/10.1177/0738894212443344.
Maulana, R. (2018). Komunikasi Politik GAM-RI pada Perundingan Helsinki. Jurnal Studi Komunikasi, 2(3). https://doi.org/10.25139/jsk.v2i3.1096.
McLaughlin, C. M. (2012). Preference for Homophily, Credibility and the Word-of-Mouth Process. Michigan State University: ProQuest.
Muna, C., Prisanto, G. F., Ernungtyas, N. F., Irwansyah., & Putri, S. A. (2019). Empati dan Homofili dalam Komunikasi Politik Pemenangan Pemilihan Legislatif. Jurnal SCRIPTURA, 9(2), 82-90. https://doi.org/10.9744/scriptura.9.2.82-90.
Opper, S., Nee, V., & Brehm, S. (2015). Homophily in the Career Mobility of China’s Political Elite. Social Science Research, 54, 332–352. https://doi. org/10.1016/j.ssresearch.2015.08.007.
Raharjo, R. (2023, Juni 30). Ada Gibran di Balik Motif Batik Solo Mobil Listrik Korea Selatan, Tunggu Saja. Diambil dari https://jogja.tribunnews.com/2023/06/30/ada-gibran-di-balik-motif-batik-solo-mobil-listrik-korea-selatan-tunggu-saja?page=2
Rogers, E. M., & Shoemaker, F. F. (1971). Komunikasi Inovasi: Pendekatan Lintas Budaya. Edisi ke-2. New York: Free Pers.
Wasita, A. (2022, Juni 7). Gibran Kenalkan Batik Hingga ke Paris. Diambil dari https://jateng.antaranews.com/berita/451389/gibran-kenalkan-batik-hingga-ke-paris
Zamani, L., & Rusiana, D. A. (2023, Juni 6). Terbang ke Korea Selatan, Gibran Akan Pastikan Batik Solo Jadi Desain Mobil Listrik. Diambil dari https://regional.kompas.com/read/2023/06/06/172733578/terbang-ke-korea-selatan-gibran-akan-pastikan-batik-solo-jadi-desain-mobil
Zamani, L., & Utomo, A. P. (2022, November 30). Pengamat Dari UNS: Gaya Gibran di Medsos Mirip Gaya Orang Ngobrol di Warung Wedangan, Santai. Diambil dari https://regional.kompas.com/read/2022/11/30/112538778/pengamat-dari-uns-gaya-gibran-di-medsos-mirip-gaya-orang-ngobrol-di-warung
Published
2024-03-30
How to Cite
Yogie Alwaton. (2024). Gibran Rakabuming Raka Homophily Communication. Translitera : Jurnal Kajian Komunikasi Dan Studi Media, 13(1), 6-14. https://doi.org/10.35457/translitera.v13i1.3473
Section
Articles
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