War on Twitter as a Digital Marketing Communication Strategy

(Electronic Word-of-Mouth Social Network Analysis of Dr. Martens' Products on Twitter)

  • Khairunnisa Nurul Azizah Universitas Padjadjaran
  • Marfa Aully Universitas Padjajaran
  • Naufal Dhiya Ulhaq Universitas Padjajaran
  • Carlos Dewa Salim Universitas Padjajaran
  • Sandy Afla Universitas Padjajaran
Abstract views: 170 , PDF downloads: 254
Keywords: Social Network Analysis, Twitter, War on Twitter

Abstract

War on Twitter is a type of social network that is closely related to word-of-mouth marketing communication strategies. The war over #StopLyingDocmart which was popular on 13-16 May 2022 had a good image impact on Dr Martens or Docmart shoe products. This study analyzes social networks and interactions formed through Twitter regarding Docmart products.

References

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Published
2023-03-31
How to Cite
Khairunnisa Nurul Azizah, Aully, M., Ulhaq, N. D., Salim, C. D., & Afla, S. (2023). War on Twitter as a Digital Marketing Communication Strategy: (Electronic Word-of-Mouth Social Network Analysis of Dr. Martens’ Products on Twitter). Translitera : Jurnal Kajian Komunikasi Dan Studi Media, 12(1), 79-84. https://doi.org/10.35457/translitera.v12i1.2228
Section
Articles