Virtual Ethnography of Satire Critique to YouTube's Got Talent Video on the Skinnyindonesian24 Channel

  • Razanah Mutiara Rysan 4Program Studi Ilmu Komunikasi, Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya, Indonesia
  • Syifa Syarifah Alamiyah Universitas Pembangunan Nasional Veteran Jawa Timur
  • Dyva Claretta Universitas Pembangunan Nasional Veteran Jawa Timur
  • Zainal Abidin Achmad Universitas Pembangunan Nasional Veteran Jawa Timur http://orcid.org/0000-0001-8580-761X
Abstract views: 86 , PDF downloads: 68
Keywords: Virtual Ethnography, Skinnyindonesian24, Satire Criticism

Abstract

The declining quality of YouTube content created by content creators in Indonesia has received satirical criticism by Skinnyindonesian24 by viewing three video series entitled YouTube's Got Talent. This study aims to analyze the types of satire criticism on the three videos and explore the pros and cons of the quality of satire criticism from Skinnyindonesian24 subscribers. This qualitative research uses a virtual ethnographic approach by virtually interviewing five informants, namely Fadlilah Nur Ramdani or @fdlh.rmdn, Ilham Pratama Rysan or @ilhampratamar, Salsabila Hanifah or @chacash, Wahyu Zulfi or @wahyuss, and Aisyah Ramadhani or @aisyahajagt. In addition, the researchers were involved in a participatory virtual chat through the comment’s column on the Skinnyindonesian24 Youtube account. The satire content on Youtube's Got Talent video shows that YouTube's program culture is like a TV show that contains 'gimmicks' and 'settings' that deceive the audience for the benefit of the content creators. YouTube has experienced the stereotype of content creators with beautiful faces and beautiful bodies. YouTube viewers are more interested in content that is not important but fun, content with dramatic effects, or sexual things. This study concludes that the satire criticism in Youtube's Got Talent video follows the current conditions of the YouTube world in Indonesia. Skinnyindonesian24 provides education to YouTube content creators in Indonesia to create more quality content and not just achieve the number of viewers and subscribers.

Author Biography

Zainal Abidin Achmad, Universitas Pembangunan Nasional Veteran Jawa Timur

Dr. Zainal Abidin Achmad, S.Sos., M.Si., M.Ed. adalah dosen Ilmu Komunikasi di Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia. Ia menjadi reviewer di Jurnal MKP Universitas Airlangga (Sinta 2), Jurnal ETNOSIA Universitas Hasanuddin (Sinta 2), Jurnal Komunikasi Islam UIN Sunan Ampel Surabaya (Sinta 2). Ia memiliki pengalaman kerja dalam berbagi aktivitas advokasi dan community development bersama berbagai Kementerian, NGO dalam dan luar negeri dan badan dunia (Kementerian PUPR, BAPPENAS, Kemenkopolhukam, Kemendagri, Kemenag, Reform Institute, LP3ES, PUPUK, REDI, The Asia Foundation, World Bank, USAID, AusAID, UNICEF). Ia memiliki kontribusi dalam serangkaian riset opini dan exit poll pada pemilu dan pemilukada di wilayah Indonesia. Saat ini, Ia memiliki konsistensi mendorong penerapan Index Democracy Indonesia sejak berpartisipasi dalam UNDP IDI-Project. Ia memiliki pengalaman mengajar jurnalistik pers, hukum media massa, komunikasi politik, sosiologi komunikasi, media relations, dan komunikasi pemasaran. Ia memiliki pengalaman sebagai dosen tamu di Universitas Airlangga Surabaya, ITS Surabaya, UNTAG Surabaya, UHT Surabaya, STAI Lukman Al-Hakim Surabaya, dan UNMUH Gresik. Gelar sarjana (S.Sos.) diperoleh dari Ilmu Komunikasi, Universitas Airlangga Surabaya. Gelar master pertama (M.Si.) diperoleh dari Ilmu Ilmu Sosial, Universitas Airlangga Surabaya. Gelar master kedua (M.Ed.) diperoleh dari Bilingual Education, Rangsit University, Thailand. Sedangkan gelar doktor (Dr.) diperoleh dari Ilmu Sosial, Universitas Airlangga, Surabaya. Ia lahir di Pacitan, pada tanggal 19 Mei 1973. Memiliki berbagai aktivitas profesi dan sosial. Antara lain, sebagai (1) Ketua Ikatan Alumni Komunikasi Universitas Airlangga, periode 2019-2024. (2) Pengurus Himpunan Pembina Bahasa Indonesia (HPBI) Jawa Timur, periode 2019–2024. (3) Wakil ketua bidang penerbitan ilmiah, Ikatan Sarjana Komunikasi Indonesia (ISKI) Jawa Timur, periode 2018-2023. (4) Humas Ikatan Alumni FISIP Universitas Airlangga, periode 2018-2023. (5) Wakil Ketua Bidang Humas, Publikasi dan Dokumentasi, Ikatan Alumni Lemhannas RI (IKAL), Komisariat Provinsi Jawa Timur, periode 2017-2022.

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Published
2021-09-25
How to Cite
Rysan, R. M., Alamiyah, S. S., Claretta, D., & Achmad, Z. A. (2021). Virtual Ethnography of Satire Critique to YouTube’s Got Talent Video on the Skinnyindonesian24 Channel. Translitera : Jurnal Kajian Komunikasi Dan Studi Media, 10(2), 44-60. https://doi.org/10.35457/translitera.v10i2.1594