Perception Analysis Korean culture in Shopee's E-commerce Advertisements on “Beautiful Date” 12.12 1.1 and 2.2

  • Ririn Puspita Tutiasri Universitas Pembangunan Nasional Veteran Jawa Timur
  • Maulidya Rahmatika Aulia Universitas Pembangunan Nasional Veteran Jawa Timur
  • Arfianti Valerina Alfi Universitas Pembangunan Nasional Veteran Jawa Timur
  • Nabila Dafa Purwa Universitas Pembangunan Nasional 'Veteran' Jawa Timur
Abstract views: 60 , PDF downloads: 57
Keywords: Perception, Teenagers, Korean Culture, Shopee, E-Commerce

Abstract

This research aims to determine how teenager’s perceive Korean cultural appearance presented by Korean Idol Stray Kids on Shopee's E-commerce advertisement on 12.12 1.1 and 2.2. This research uses a qualitative method, where the researcher tries to provide an overview of a group or phenomenon that are happening in society. Collecting data in this study using interview / interview techniques. Researchers try to get research data in the field. The results of this research show how teenagers perceptions of Korean Cultural Appearance presented by Korean Idol Stray Kids on Shopee's E-commerce advertisement on 12.12 1.1 and 2.2. The results of teenager’s perceptions are various and measured from different points of view. The appearance of Korean culture presented by Korean Idol Stray Kids in Shopee's E-commerce advertisement on 12.12 1.1 and 2.2 was less influential for a group of teenagers because some informants said that discount were more interesting than the Brand Ambassador used by Shopee.

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Published
2021-09-25
How to Cite
Puspita Tutiasri, R., Rahmatika Aulia, M., Valerina Alfi, A., & Dafa Purwa, N. (2021). Perception Analysis Korean culture in Shopee’s E-commerce Advertisements on “Beautiful Date” 12.12 1.1 and 2.2. Translitera : Jurnal Kajian Komunikasi Dan Studi Media, 10(2), 72-81. https://doi.org/10.35457/translitera.v10i2.1398