THE INFLUENCE OF MARKETING MIX ON SALES VOLUME AT RIZQI STORE, TAWANGSARI VILLAGE, GARUM DISTRICT, BLITAR REGENCY
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Keywords:
Marketing Mix, Sales Volume
Abstract
More and more needs make people’s demand and purchasing power also increase. Therefore, the title of this research is The Effect of Marketing Mix Strategy on Increasing Sales Volume at Rizqi Store, Tawangsari Village, Garum District, Blitar Regency. The research method used is the quantitative research method. The population used is all consumers who buy at Rizqi Store, Tawangsari Village, Garum District, Blitar Regency with a sample size of 80 respondents and sampling techniques using simple random sampling. The data collection technique used a questionnaire and data analysis was assisted by the SPSS Statistics 26 application. Based on the results of this study, product, and promotion have a positive and significant effect on increasing sales volume, while price and place have no effect and are insignificant to increasing sales volume at Rizqi Store, Tawangsari Village, Garum District, Blitar Regency. Simultaneously or together, product, price, place, and promotion affect increasing sales volume at Rizqi Store, Tawangsari Village, Garum District, Blitar Regency.
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Ansari. (2015). Analisis faktor-faktor yang mempengaruhi keputusan pembelian konsumen ponsel merek samsung. Jurnal Keuangan Dan Bisnis, 7(3), 227–242.
Arrafi, M. A. (2021). Strategi dalam Meningkatkan jumlah santri (Studi Kasus di Pondok Pesantren Pancasila Kota Bengkulu).
Azhar, M. E., Prayogi, M. A., & Sari, M. (2018). The role of marketing mix and service quality on tourist satisfaction and loyalty at Samosir. Revista de Turism-Studii Si Cercetari in Turism, 26.
Fatmawati, K. N., Martanti, D. E., & Masrunik, E. (2018). Profit planning with break even point (bep) method (case study on mr. kantak’s oyster mushroom planting media making). Journal of Students Academic Research (JOSAR), 1(1), 52–65.
Hanevie, K. A. (2023). http : josar . unisbablitar . ejournal . web . id PR TIKET . COM COMMUNICATION CRISIS IN RESPONDING TO COMMENTS BY USERS ON INSTAGRAM @ TIKETCOM DURING THE COVID-19 PANDEMIC JOSAR , Vol . 9 No . 1 Maret 2023 ; p-ISSN : 2502-8251 ; e-ISSN : 2503-1155 Copyrights @ Balitar Islamic University , Blitar-Indonesia http : josar . unisbablitar . ejournal . web . id. 9(1), 21–31.
Kurniastuti, T., & Nurinda, Y. (2023). THE INFLUENCE OF CONSUMER BEHAVIOR ON THE PURCHASE DECISION OF HYDROPONIC VEGETABLES IN PUCCAN HYDROPONIC , Copyrights @ Balitar Islamic University , Blitar-Indonesia http : josar . unisbablitar . ejournal . web . id. 9(1).
Listyawati, I. H. (2016). Peran Penting Promosi dan Desain Produk Dalam Membangun Minat Beli Konsumen. Jurnal Bisnis, Manajemen, Dan Akuntansi, 3(1).
Nerissa, S. (2021). MARKETING STRATEGY IN BUILDING BRAND AWARENESS (Qualitative Study On Instagram Account@ localprideindonesian). JOSAR (Journal of Students Academic Research), 6(2), 46–53.
Poluan, F. M. A., Mandey, S. L., & Ogi, I. W. J. (2019a). Strategi Marketing Mix dalam Meningkatkan Volume Penjualan (Studi pada Minuman Kesehatan Instant Alvero). Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 7(3), 2969–2978.
Poluan, F. M. A., Mandey, S., & Ogi, I. W. J. (2019b). Strategi Marketing Mix Dalam Meningkatkan Volume Penjualan (Studi Pada Minuman Kesehatan Instant Alvero). Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 7(3).
Purnama, N. T., & Kartika, A. W. (2022). LEGAL PROTECTION OF THE PARTIES IN THE CRYPTO ASSETS INVESTMENT AGREEMENT ON THE INDODAX WEBSITE VIEWING FROM CIVIL LAW ASPECTS. JOSAR (Journal of Students Academic Research), 8(2), 72–85.
Putri, R. S., Mahasiswa, I. S., Program, D., Administrasi, S., Fakultas, B., Sosial, I., Politik, I., Islam, U., & Email, R. (2015). PENGARUH PROMOSI PENJUALAN DALAM MENINGKATKAN PENJUALAN MOBIL MITSUBISHI PADA PT . PEKAN PERKASA BERLIAN MOTOR PEKANBARU Rami Syah Putri dan Indra Safri. 1(2), 298–321.
Rochmana, S. D., Winarti, O., Kusuma, A., Nurhaqiqi, H., Achmad, Z. A., & Bergerat, V. C. (2022). Virtual ethnography of electronic word of mouth as a marketing enhancement. ETNOSIA: Jurnal Etnografi Indonesia, 7(1), 51–66.
Sari, D. A. T., & Giantari, I. (2020). Role of consumer satisfaction in mediating effect of product quality on repurchase intention. International Research Journal of Management, IT and Social Sciences, 7(1), 217–226.
Sari, H. P., Sholihah, M., & Kusuma, A. P. (2022). Pemberdayaan Kelompok Masyarakat Suryasari dalam meningkatkan pelayanan dan pemasaran Agrowisata Petik Belimbing melalui Model Eduwisata STAR (Sharing, Trying, and Adventuring) berbasis produk Nata de Averrhoa carambola. Prima Abdika: Jurnal Pengabdian Masyarakat, 2(3), 299–311.
Triwulandari, E. W., & Zuhri, S. (2022). MARKETING COMMUNICATION STRATEGIES: ONLINE RETAIL IN PANDEMIC COVID-19 (Qualitative Descriptive Study on Instagram Account@ Mlijo. Online. Mjk. JOSAR (Journal of Students Academic Research), 8(1), 142–151.
Wilujeng, F. A., Ulfa, R. L., & Guntarayana, I. (2020). Copyrights @ Balitar Islamic University , Blitar-Indonesia JOSAR , Vol . 5 No . 2 Sepetember , 2020 ; p-ISSN : 2502-8251 ; e-ISSN : 2503-1155 Copyrights @ Balitar Islamic University , Blitar-Indonesia. Analysisi of Financial Statements Using Liquidity Ratio To Measure Financial Performance In 2017- 2019, 5(2), 24–31.
Zainuddin, M. Z., Suyuti, H. M., & Sari, A. A. (2020). Pengaruh Bauran Pemasaran Terhadap Peningkatan Volume Penjualan Di Begos (Bebek Goyang Sulawesi) Kota Kendari. Sultra Journal of Economic and Business, 1(1), 1–11.
Published
2023-10-02
How to Cite
Rahmawati, T., & Amaria, H. (2023). THE INFLUENCE OF MARKETING MIX ON SALES VOLUME AT RIZQI STORE, TAWANGSARI VILLAGE, GARUM DISTRICT, BLITAR REGENCY. JOSAR (Journal of Students Academic Research), 8(2), 359-369. https://doi.org/10.35457/josar.v8i2.3190
Section
Articles
Copyright (c) 2023 Tsania Rahmawati, Hanik Amaria
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