THE BRANDING STRATEGY OF TANJUNGSARI BATOK TOURISM VILLAGE IN BLITAR CITY AS A TOURIST DESTINATION
Abstract
The purpose of this study is to determine the implementation of the city branding strategy in Tanjungsari Batok Tourism Village as a tourist destination or not. This research method uses descriptive qualitative analysis method, with a case study approach. Data collection techniques in this study in the form of observation, documentation and interviews. The results of this study are the implementation strategy of the Batok Market in Tanjungsari Kelurahan as City Branding by the Tanjungsari Kelurahan Government which has been going well. Starting from the application of (1) good image marketing through the Batok Market event that carries the traditional theme, (2) marketing of attractions / attractions through the Batok Market event that presents traditional children's games, (3) marketing of infrastructure through the website and reporting on line Kampung Batok activities, and (4) marketing of residents through the formation of Community Groups (Pokmas).
Downloads
References
Allsabah, A. H. (2019, October). Permainan Tradisional Sebagai Pengembangan Daya Tarik Parawisata. In Prosiding Seminar Nasional IPTEK Olahraga (SENALOG) (Vol. 2, No. 1, pp. Tradisional-Or).
Andrian, I. L., & Ehan, E. Egrang Batok Untuk Melatih Keterampilan Motorik Kasar Siswa Tunanetra. Jassi Anakku, 18(2), 29-34.
Andriani, N. (2018). Peran City Branding Dan Event Pariwisata Dalam Menignkatkan Kunjungan Wisatawan. Competence: Journal of Management Studies, 12(2).
Fernandez-Cavia, Jose Et Al. 2013. Destination Brands And Website Evaluation : A Research Methodology. Revista Latina De Comunicacion Social, Vol. 68, P. 622-638
Hamzah, G. C. (2018). Masih Efektifkah City Branding Terhadap Peningkatan Jumlah Wisatawan. Akubis: Jurnal Akuntansi Dan Bisnis, 3(02), 20-33.
Hazime, H. (2011). From City Branding To E-Brands In Developing Countries: An Approach To Qatar And Abu Dhabi. African Journal Of Business Management, 5(12).
Intyaswono, S., Yulianto, E., & Mawardi, M. K. (2016). Peran Strategi City Branding Kota Batu Dalam Trend Peningkatan Kunjungan Wisatawan Mancanegara (Studi Pada Dinas Pariwisata dan Kebudayaan Kota Batu). Jurnal Administrasi Bisnis, 30(1), 65-73.
Kavaratzis, M. (2004). From City Marketing To City Branding: Towards A Theoretical Framework For Developing City Brands. Place Branding, 1(1), 58-73.
Kavaratzis, M., & Ashworth, G. J. (2005). City Branding: An Effective Assertion Of Identity Or A Transitory Marketing Trick?. Tijdschrift Voor Economische En Sociale Geografie, 96(5), 506-514.
Luthfi, A., & Widyaningrat, A. I. (2018). Konsep City Branding Sebuah Pendekatan “The City Brand Hexagon” Pada Pembentukan Identitas Kota. Unej E-Proceeding.
Megantari, K. (2018). Penerapan Strategi City Branding Kabupaten Ponorogo “Ethnic Art Of Java”. Aristo, 7(1), 130-146.
Pakarti, S., Kusumawati, A., & Mawardi, M. K. (2017). Pengaruh City Branding Dan Event Pariwisata Terhadap Keputusan Berkunjung Serta Dampaknya Pada Minat Berkunjung Kembali Ke Kabupaten Banyuwangi. Jurnal Administrasi Bisnis, 47(1), 1-8.
Prawami, N. L. P. K., & Suryasih, I. A. Upaya Dinas Pariwisata Dan Kebudayaan Dalam Meningkatkan Kunjungan Wisatawan Di Daya Tarik Wisata Pura Kehen Kabupaten Bangli. Jurnal Destinasi Pariwisata, 6(1), 14-18.
Saputra, N. E., & Ekawati, Y. N. (2017). Permainan tradisional sebagai upaya meningkatkan kemampuan dasar anak. Jurnal Psikologi Jambi, 2(2), 47-53.
Sari, Y. A. M. (2009). Peran promosi dan pemasaran dalam meningkatkan jumlah wisatawan di objek wisata Ndayu Alam Asri.
Utomo, A. W. (2016). Pengembangan ensiklopedi makanan tradisional daerah istimewa Yogyakarta. unpublished undergraduate thesis, Yogyakarta: Universitas Sanata Dharma.
Qu, H., Kim, L. H., & Im, H. H. (2011). A Model Of Destination Branding: Integrating The Concepts Of The Branding And Destination Image. Tourism Management, 32(3), 465-476.
Zhou, L., & Wang, T. (2014). Social Media: A New Vehicle For City Marketing In China. Cities, 37, 27-32.
https://plus.kapanlagi.com/pasar-bathok-spot-instagramable-baru-di-blitar-siap-launching-september-2019-914df4.html (Diakses pada tanggal 05 Maret 2020)
Copyright (c) 2020 JARES (Journal of Academic Research and Sciences)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Copyright on any article is retained by the author(s).
- Author grant the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
- The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License
