EFFICIENCY OF MARKETING CHANNELS FOR MELON (Cucumis melo L.) IN THE GREEN HOUSE OF BALITAR ISLAMIC UNIVERSITY, BLITAR CITY

  • Luhur Aditya Prayudhi
  • Rona Asmara
https://doi.org/10.35457/josar.v9i1.2777
Abstract views: 218 , pdf downloads: 215
Keywords: Melon business, efficiency, marketing margin

Abstract

In the era of free market trade, competition is getting tougher. It is necessary to find a special market to boost the selling price of melons. High quality fruit offered will deserve a high selling price. The purpose of marketing margin analysis is to see the marketing efficiency indicated by the amount of profit received by each marketing actor. Based on the calculation of marketing margins and farmershare of the two marketing channels, channel I has the same amount of margin for grades A, B, and C have the same marketing margin of Rp 6000/kg. The farmer share value of channel I pattern for grade A is 70%, grade B is 62.5%, and grade C is 57.1%. Channel pattern II has a total margin for grade A of Rp 26,000/kg, grade B of Rp 20,000, and grade C of Rp 17,000/kg. The farmer share value of channel pattern II for grade A is 35%, grade B is 33.3%, and grade C is 32%. It can be concluded that the most efficient channel pattern in melon fruit sales at the Green House of Balitar Islamic University in Blitar City is channel pattern I, because it has the shortest marketing chain, namely producers directly to consumers.

 

References

Agrotek. (2022, February 7). Agrotek. Accessed September 18, 2022, from Classification and Morphology of Melon Plants: Https://Agrotek.Id/Classification-and-Morphology- of-Melon Plants/
Iswahyudi, S. (2019). Marketing Channel Patterns and Farmer's Share of Water Guava Cv Camplong. Hexago, 33-38.
Nuriati, N. K. (2018). Analysis of Marketing Channel Efficiency of Tuna Fish Caught by Fishermen in East Seraya Village, Karangasem District. Undiksha Economic Education, 11.
Sudiadnyana, I. K. (2015). Analysis of Marketing Channel Efficiency of Wine Commodities in Banyupoh Village, Gerokgak District in 2014. Economic Education, 10.
Wikipedia. (2020, June 30). Wikipedia. Accessed September 19, 2022, From Melon: Https://Id.Wikipedia.Org/Wiki/Melon

PlumX Metrics

Published
2023-03-31
How to Cite
Aditya Prayudhi, L., & Asmara, R. (2023). EFFICIENCY OF MARKETING CHANNELS FOR MELON (Cucumis melo L.) IN THE GREEN HOUSE OF BALITAR ISLAMIC UNIVERSITY, BLITAR CITY. JOSAR (Journal of Students Academic Research), 8(1), 136-148. https://doi.org/10.35457/josar.v9i1.2777
Issue
Vol. 8 No. 1: March 2023
Section
Articles

Copyright (c) 2023 JOSAR (Journal of Students Academic Research)

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish in this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).