COMMUNICATION STRATEGY OF FIELD AGRICULTURAL EXTENDERS IN THE SOCIALIZATION OF RICE AGRICULTURAL INNOVATIONS IN DRY LAND TO FARMERS GROUP IN JATIGREGES VILLAGE, PACE DISTRICT, NGANJUK REGENCY
Abstract
Communication and development are two things that cannot be opened and are closely
related. One sector that requires a special touch of development communication is the agricultural
sector. This study was to determine the communication strategy of Field Agricultural Extension in
disseminating innovations in dryland rice cultivation to farmer groups in Jatigreges Village, Pace
District, Nganjuk Regency. The research method used is descriptive qualitative. The data in this
study were collected by interview, observation and documentation. Then it is processed using
Hafied Cangara's Five-Step communication strategy theory and the Innovation Diffusion Theory
created by Everett M. Rogers. The results showed that the Field Agricultural Extension did the
communication stages, namely research, planning, implementation, measurement, and reporting.
The communication strategy implemented by PPL was relatively successful because 89.7% of the
targets for the implementation of the innovation program for rice cultivation were in dry land. This is
because an innovation program contains important points from the theory of diffusion of innovation,
namely, compatibility, complexity, testability, and observability.
References
Adeyeye, M. (2017). Market Innovation for Economic Diversification in Lagos: A
Resource-Based Perspective. Ghanaian Journal of Economics, 5.
Amanah, S. (2010). Peran Komunikasi Pembangunan Dalam Pemberdayaan Masyarakat
Pesisir. Jurnal Komunikasi Pembangunan, 8(1).
Arikunto, S. (2013). Prosedur Penelitian: Suatu Pendekatan Praktik. Jakarta: Rineka
Cipta.
Bungin, B. (2001). Metodologi Penelitian Kualitatif. Jakarta: Raja Grafindo Persada.
Cangara, H. (2013). Perencanaan dan Strategi Komunikasi. Jakarta: Raja Grafindo
Persada.
Effendy. (2009). Ilmu Komunikasi: Teori dan Praktek. Bandung: Remaja Rosdakarya.
Gaib, Siswan & Rauf, Asda & Saleh, Y. (2017). Strategi Penyuluhan dan Komunikasi
JOSAR, Vol. 2 No. 2 September, 2021; p-ISSN: 2502-8251; e-ISSN: 2503-1155
Copyrights@ Balitar Islamic University, Blitar-Indonesia
http:josar.unisbablitar.ejournal.web.id
JjiTitle of manuscript is short and clear, implies research results (First Author)
Pertanian dalam Merubah Paradigma Petani pada Penerapan Sistem Jajar Legowo
di Kecamatan Dungaliyo Kabupaten Gorontalo. Jurnal Imliah Agribisnis, 2 (1).
Herdiana, D. (2018). Sosialisasi Kebijakan Publik: Pengertian dan Konsep Dasar. Jurnal
Ilmiah Wawasan Insan Akademik, 1(3).
Hubeis, A. (2007). Motivasi, Kepuasan Kerja dan Produktivitas Penyuluh Pertanian
Lapangan: Kasus Kabupaten Sukabumi. Jurnal Penyuluhan, 3(2).
Khusna, Animun & Arsyad, A. (2018). Strategi Komunikasi Petugas Penyuluhan Pertanian
dalam Meningkatkan Hasil Komoditas Tanaman Padi pada Kelompok Tani Purwa
Jaya Desa Sebakung Jaya Kecamatan Babulu Kabupaten Penajam Paser Utara.
EJournal Ilmu Komunikasi, 6(4).
Leeuwis, C. (2004). Communication for Rural Innovation: Rethinking Agricultural
Extension. Oxford: Blackwell Science.
Moleong, L. (2004). Metodelogi Penelitian. Bandung: Remaja Rosdakarya.
Musyafak, Ahmad & Ibrahim, T. (2017). Strategi Percepatan Adopsi dan Difusi Inovasi
Pertanian Mendukung Prima Tani. Balai Pengkajian Teknologi Pertanian Kalimantan
Barat.
Nurhasanah, N. (2018). Pesan Komunikasi Politik Persis dalam Pemilu Tahun 2014.
Syntax Literate: Jurnal Ilmiah Indonesia, 3(4).
Nuryanti, Sri & Swastika, D. (2011). Peran Kelompok Tani dalam Penerapan Teknologi
Pertanian. Pusat Sosial Dan Kebijakan Pertanian.
Rahayuningtyas, M. (2017). Strategi Komunikasi Penyuluh Pertanian Dalam
Mensosialisasikan Program Budidaya Padi Secara Organik Di Desa Payaman
Kecamatan Plemahan Kabupaten Kediri. Universitas Brawijaya.
Rahmawati, H. (2018). Strategi Komunikasi Polrestabes Surabaya dalam Sosialisasi
Program “Tilang Melalui CCTV” di Surabaya. UPN “Veteran” Jawa Timur.
Rinawati, R. (2006). Komunikasi dan Pembangunan Partisipatif. Jurnal Komunikasi, 7(2).
Rokhmah, N. & A. (2017). Komunikasi Efektif dalam Praktek Kolaborasi Interprofesi
Sebagai Upaya Meningkatkan Kualitas Pelayanan. Journal of Health Studies, 1(1).
Rozaqi, A. (2010). Sosialisasi Kebijakan Pembangunan Pemerintah Kabupaten
Bojonegoro Kepada Masyarakat: Studi Model Komunikasi Pembangunan. Institut
Agama Islam Negeri Sunan Ampel Surabaya.
Sitompul, M. (2002). Konsep - Konsep Komunikasi Pembangunan. In USU Digital Library.
Suwarno, Y. (2008). Inovasi di Sektor Publik.
Dokumen Pemerintah :
Peraturan Menteri Pertanian Republik Indonesia No. 03 Tahun 2018 Tentang Pedoman
Penyelenggaraan Penyuluhan Pertanian. 2019. Jakarta: Kementerian Pertanian
Republik Indonesia
Copyright (c) 2021 JOSAR (Journal of Students Academic Research)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish in this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
