The Repurchase Analogy as a Measure of Customer Satisfaction
DOI:
https://doi.org/10.35457/jares.v11i2.6077Keywords:
Product, customer satisfaction, repeat purchaseAbstract
Objective: The determine whether customer satisfaction can be used as a parameter for consumer repeat purchases.
Method: Qualitative research using purposive sampling. The population was shoppers at Maybelline stores on Shopee Mall.
Results: Repeat purchases serve as a parameter for customer satisfaction. Consumers purchase the same or different products at the same store. This satisfaction arises from the satisfaction and meeting expectations of the quality of service and product received, leading to repeat purchases. Repeat purchases are driven by the satisfaction felt by consumers. Therefore, customer satisfaction must be consistently maintained to foster repeat purchases in the minds of consumers.
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