A Study of Students' Entrepreneurial Behavior in Higher Education: Exploring Motivation and Challenges
DOI:
https://doi.org/10.35457/jares.v10i2.5340Keywords:
Internal Motivation, External Barriers, Entrepreneurial Behavior, University StudentsAbstract
This study aims to analyze the influence of internal motivation and external barriers on the entrepreneurial behavior of university students. The low entrepreneurial interest among students, despite exposure to entrepreneurship education, indicates a gap between motivation and real practice. This research employs a quantitative approach using questionnaires distributed to students who have taken entrepreneurship courses and analyzed through multiple linear regression. The results show that internal motivation has a positive and significant effect on entrepreneurial behavior, while external barriers have no significant effect. This finding suggests that intrinsic factors such as achievement drive, independence, and self-confidence play a dominant role in shaping entrepreneurial behavior. Universities should therefore focus on strengthening students’ internal motivation through contextual learning, mentorship, and business incubation programs.Downloads
References
Farradinna, S., & Fikri, F. (2020). Intensi kewirausahaan di kalangan mahasiswa ditinjau dari motivasi berprestasi dan ketakutan pada kegagalan. Jurnal Ekonomi Bisnis Dan Kewirausahaan (JEBIK), 9(3), 177–187.
Fatmawati, S. I., & Fatimah, N. (2025). Pengembangan Start up Preneurship Mahasiswa Melalui Program Wirausaha Merdeka (WMK) Berbasis Growth Enterpreneurial Education. Jurnal Ekonomi Dan Pendidikan. , 22(1), 1–11.
Iskandar, I., & Mulyati, S. (2018). Perilaku Kewirausahaan Mahasiswa : Faktor-Faktor Yang Mempengaruhi Dan Hambatan Yang Dialami Mahasiswa Pewirausaha. Jurnal Ilmu Manajemen & Bisnis , 9(1), 45–52.
Noriska, N. K. S., Puspitasari, A., Sulistyowati, V., Pusparisti, M., & Amborowati, A. (2025). Penguatan Wirausaha Muda melalui Program Inkubasi Bisnis Youth Entrepreneur Prodi Manajemen Bisnis di Kota Surakarta. Jurnal Abdi Masyarakat Indonesia, 5(1), 81–90.
Purbasari, N., Sugiharjo, J., & Oli’i. I.A. (2025). The Impact of Internal and External LOC with Intrinsic Motivation as a Mediator on the MSME’s Business Performance in Indonesia. Management Scientific Journal, 15(2), 624–640.
Rahayu, D. (2019). Penerapan Diskon Dalam Menarik Minat Beli Konsumen Di Matahari Departement Store Kediri Town Square. https://doi.org/10.35457/xxx
Ridwan, M. , & Zaki, A. (2023). Indonesian Students’ Digital Entrepreneurial Intention from The Perspective of Self-Determination Theory. Journal of Applied Business Administration, 7(2), 209–218.
Setiaji, K. (2018). A Measure of Entrepreneurial Behavior of University Students: A Theory of Planned Behavior Approach. Dinamika Pendidikan, 13(2).
Sugiyono. (2021). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Trista, V. E., & Rakhmawati, D. Y. (2025). Pengaruh Pendidikan Kewirausahaan Terhadap Intensi Berwirausaha Melalui Minat Berwirausaha Sebagai Variabel Moderasi Pada Mahasiswa FEB Unesa. Jurnal Pendidikan Tata Niaga (JPTN), 13(1), 45–58.
Vera, K. J. C., Velita, J. J. A., Martinez, T. A., & Ferrer, R. M. (2024). Determinant Factors of Entrepreneurial Culture in University Students: An Analysis from the Theory of Planned Behavior at a Peruvian University. Sustainability , 16(23).
Widayanti, S. B. K. & F. D., Kurniawan, B., & Darmaputra, F. (2023). Faktor- Faktor Yang Mempengaruhi Minat Berwirausaha Mahasiswa Melalui Motivasi Sebagai Variabel Intervening. Jurnal Kajian Dan Penelitian Umum, 1(1), 53–69.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 JARES (Journal of Academic Research and Sciences)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Copyright on any article is retained by the author(s).
- Author grant the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
- The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License
How to Cite
.png){kind=icon}
