Pegaruh Saluran Distribusi Terhadap Volume Penjualan (Studi Pada Pt Graha Kerindo Utama Kediri)

Abstract

In streamlining of product and service flow from produsers to
consumers one of the most important or should not be ignored is
distribution, in an effort to reach the purpose and target of company in
marketing every companies do distribution. The main purpose of company
in essence is same, that is increasing the volume of sale so the provit will
be increasing without ignoring consumers satisfaction.This research using
the quantitavestatistics with “Analis Korelasi Sederhana-- often called
“Korelasi Pearson (Person Product Moment), it purpose for knowing the
effect of distribution on volume of sales. Based on the result obtained by
correlation r= 0,987 and do experiment of “t-- with the result tb=19.42 so it
can be concluded based on t tabe, t greater than t in table a= 1% (19.42 >
3,169), so Ho was rejected. It mean between distribution with volume of
sales is very influential and significant.