PENGEMBANGAN DIGITAL MARKETING DALAM MENINGKATKAN KOMERSIALISASI USAHA BATIK KEMBANG TURI

  • Aris Sunandes Universitas Islam Balitar
  • Yuhanin Zamrodah Universitas Islam Balitar
  • Palupi Puspitorini Universitas Islam Balitar
  • Rumanintya Lisaria Putri Badan Riset Dan Inovasi Nasional (BRIN)
Abstract views: 264 , PDF downloads: 248
Keywords: digital marketing, commercialization

Abstract

This study aims to analyze the development of digital marketing in increasing the commercialization of the Kembang Turi Batik business in the Turi Village, Sukorejo District, Blitar City. The research method uses descriptive qualitative data collection by interviewing, observing and focus group discussions. The findings obtained are that the implementation of digital marketing is not optimal because it only relies on social media. The application of digital marketing is carried out with the stages of literacy, training and development then application of programs that are in accordance with the conditions of the Kembang Turi Batik group. The results of the research are training in developing web-based e-Commerce information technology facilities and optimizing social media for craftsmen, training to increase the strong branding of batik products produced, so that with this it is hoped that craftsmen can expand marketing by promoting their products through various social media which is owned by batik kembang turi, so as to increase the income and welfare of the craftsmen.

Downloads

Download data is not yet available.

References

Chaffey, D., & Ellis-Chadwick, F. (2016). Digital Marketing: Strategy, Implementation And
Practice, 6th. Pearson. Fachrizal A., A. Kusumawati, . A. Irawan. (2019). Analisis
Implementasi Strategi Content Marketing Dalam Meningkatkan Customer Engagement (
Studi pada Strategi Content Marketing Amstirdam Coffee Malang ). 73(1), 78–87
Krismawan, H. (2017). Strategi Pengembangan Kerajinan Batik Tulis Sebagai Produk Unggulan Daerah (PUD) Di Kabupaten Bantul. Prosiding Interdisciplinary Posgraduate.
Kusrianto, Adi. (2013). Batik Filosofi, Motif, dan Kegunaan. Yogyakarta: C.V Andi Offset.
Sri Lindawati, M. H. & J. H. (2020). No Title (Cetakan I). Kita Menulis.
Margono, 2004, Metodologi Penelitian Pendidikan, Jakarta :Rineka Cipta.
Oetari, J., & Rosandini, M. (2021, December). Innovation Design on Batik Kembang Turi, Blitar. In ICON ARCCADE 2021: The 2nd International Conference on Art, Craft, Culture and Design (ICON-ARCCADE 2021) (pp. 114-120). Atlantis Press.
Pradiani, T. (2017). Pengaruh sistem pemasaran digital marketing terhadap peningkatan volume penjualan hasil industri rumahan. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 11(2), 46-53.
Sugiyono. (2016). MetodePenelitianKuantitatif, Kualitatif dan R&D. Bandung: PT Alfabet.
Tresnawati, Y. S., Wardiani, W., & Anisyahrini, R. (2021). Pengembangan Digital Marketing Dalam Meningkatkan Daya Saing Usaha Kecil Rajutan Terdampak Covid 19 Di Kampoeng Rajoet Kota Bandung. Community Development Journal: Jurnal Pengabdian Masyarakat, 2(2), 206-213.
Wardani, S. I., & Widayani, A. (2021). Pemanfaatan Digital Marketing sebagai Sarana Komersialisasi Produk Kampung Batik Kembang Turi Blitar. Dinamisia: Jurnal Pengabdian Kepada Masyarakat, 5(1), 253-261.

PlumX Metrics

Published
2022-11-27
How to Cite
Sunandes, A., Zamrodah, Y., Puspitorini, P., & Lisaria Putri, R. (2022). PENGEMBANGAN DIGITAL MARKETING DALAM MENINGKATKAN KOMERSIALISASI USAHA BATIK KEMBANG TURI . VIABEL: Jurnal Ilmiah Ilmu-Ilmu Pertanian, 16(2), 140-145. https://doi.org/10.35457/viabel.v16i2.2503

Most read articles by the same author(s)

1 2 3 > >>