The Influence of Service Quality on Intention to Return to Visit at Hagu Coffee and Space
Abstract
This research aims to analyze the influence of service quality on interest in returning to Hagu Coffee and Space. Using a quantitative approach with a total sampling of 51 respondents, data was collected through questionnaires and analyzed using various statistical tests, including validity, reliability, normality, heteroscedasticity, Pearson correlation, determination, and simple linear regression. The analysis results show that all variable items are valid and reliable, with a calculated r value more significant than the r table and a significance of less than 0.05. The Kolmogorov-Smirnov normality test shows that the data is normally distributed (sig = 0.626 > 0.05), and heteroscedasticity symptoms exist. The Pearson correlation test shows a moderate relationship (r = 0.70). At the same time, simple linear regression analysis produces the equation Y = 6.271 + 0.730X with a significance level of 0.000 (<0.05), confirming that service quality significantly influences intention to revisit. This research strengthens customer loyalty theory and provides strategic recommendations for cafe managers to improve service quality to attract and retain customers.
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