THE EFFECT OF ONLINE CUSTOMER REVIEW COMMUNICATION ON PURCHASE INTEREST WITH TRUST AS INTERVENING IN BUKALAPAK ONLINE STORE IN PADANG CITY
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Keywords:
online comunication, customer review, purchase interest, trust
Abstract
This research is choosing a topic to determine the effect of online customer review communication on purchase interest with trust as an intervening at the Bukalapak online store in the city of Padang. The population in this study were all consumers who shopped online at the Bukalapak online store in Padang City in 2020 whose number was not known with certainty, with a total sample of 138 people. The sampling technique used nonprobability sampling method with accidental sampling technique. The data analysis method used partial least squares (PLS).
The summary of the results obtained from this study shows that online customer reviews have a significant positive effect on consumer trust in the online shop Bukalapak in the city of Padang. Online customer reviews have a significant positive effect on consumer purchase interest at Bukalapak online store in Padang City. Trust has a significant positive effect on consumer purchase interest at Bukalapak online store in Padang City. Then online customer reviews have a significant positive effect on purchase interest through trust in the online shop Bukalapak in the city of Padang.
References
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Novi (2021) The Phenomena Of Behavior Handling In Coffee Shops As A Public Space: Study On Consumers Of Dream Coffe Kopi Stores In Blitar City, JOSAR Vol 7 No. 1 May 2021
Park, C., & Lee, T. M. (2009). Information direction, website reputation and eWOM effect: A moderating role of product type. Journal of Business Research, 62(1), Pp.61–67. Retrieved from http://dx.doi.org/10.1016/j.jbusres.2007.11.017
Sarwono, Jonathan. 2012. Metode Riset Skripsi Pendekatan Kuantatitif Menggunakan Prosedur SPSS Tuntutan Praktis Dalam Menyusun Skripsi. Jakarta : Elex Media Komputindo
Sugiyono. 2014. Metode Penelitian Bisnis. Bandung : Alfabeta
Setiadi, Nugroho J. 2003. Perilaku Konsumen : Perspektif Kontemporer Pada Motif, Tujuan, dan Keinginan Konsumen. Edisi Revisi, Cetakan ke-4. Jakarta : Kencana.
Simamora, Bilson. 2003. Membongkar Kotak Hitam Konsumen. Jakarta: Gramedia.
Yasmin, A., Tasneem, S., & Fatema, K. (2015). Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study. International Journal of Management Science and Business Administration Vol, 1(2), Pp.69–80. Retrieved from http://researchleap.com/category/international
Zhu, F. (2010). Impact of Online Consumer Reviews on Sales : The Moderating Role of Product and Consumer. Journal of Marketing, 74(March), Pp.133– 148.
Zhu, F., & Zhang, X. (Michael). (2010). Impact of Online Consumer Reviews on Sales : The Moderating Role of Product and Consumer Characteristics. Journal of Marketing, 74(March), Pp.133–148.
Ariama, Chindella. 2018. Pengaruh Iklan Dan Word Of Mouth Terhadap Minat Belanja Online Dengan Aplikasi Lazada (Studi Kasus Pada Mahasiswa Fisip Adminstrasi Bisnis 2014 - 2017 Universitas Mulawarman). eJournal Administrasi Bisnis, 2018, 6 (2) : 487 - 497 ISSN 2355-5408, ejournal.adbisnis.fisip-unmul.ac.id
Auliya, Z. F., Umam, M. R. K., & Prastiwi, S. K. (2017). Online Costumer Reviews ( OTRs ) dan Rating : Kekuatan Baru pada Pemasaran Online di Indonesia. Jurnal EBBANK ▪ Vol.8 ▪ No.1 ▪ Hal. 89-98 ▪ Juni
Chou, S. Y. (2012). Online Reviews and Pre-Purchase Cognitive Dissonance : A Theoretical Framework and Research Propositions. Journal of Emerging Trends in Computing and Information Sciences, 3(2), Pp.199–204.
Elwalda, A., & Lu, K. (2014). The Influence of Online Customer Reviews on Purchase Intention: the Role of Non-numerical Factors. (Brunel University, UK.
Farki, Ahmad, Imam Baihaqi, dan Berto Mulia Wibawa. .2016. Pengaruh Online Customer Review dan Rating Terhadap Kepercayaan dan Minat Pembelian pada Online Marketplace di Indonesia. Jurnal Teknik ITS Vol. 5, No. 2, (2016) ISSN: 2337-3539 (2301-9271 Print)
Ferdinand, Augusty. 2002. Pengembangan Minat Beli Merek Ekstensi. Semarang: Badan Penerbit Universitas Diponegoro
Filieri, R. (2014). What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM. Journal of Business Research, 68(6), Pp.1261– 1270.
Hennig-Thurau, T. et al. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), Pp.38–52
Ichsan, Masyita. 2018. Pengaruh Consumer Online Rating And Review Terhadap Minat Beli Konsumen Pada Marketplace Tokopedia Di Wilayah Dki Jakarta. e-Proceeding of Management : Vol.5, No.2 Agustus 2018
Josar 202, Pedoman penulisan artikel https://ejournal.unisbablitar.ac.id/index.php/josar/issue/view/175
Ghozali, Imam 2014. Structural Equation Modeling Metode Alternatif Dengan Partial Least Square PLS Dilengkapi Software Smartpls 3.00 Xistat 2014 dan WarpPLS 4.0. Edisi 4. Semarang : Badan Penerbit Universitas Diponegoro Semarang
Ikranegara, Dikla Purbayudya. 2017. Pengaruh Orientasi Belanja, Kepercayaan Online, Dan Pengalaman Pembelian Terhadap Minat Beli Secara Online (Studi Kasus Pada Toko Online Bukalapak). Skripsi. Jurusan Manajemen Fakultas Ekonomi , Universitas Negeri Yogyakarta
Kanitra, Althaf Revi dan Kusumawati, Andriani. 2018. Pengaruh Country Of Origin Dan Online Consumer Review Terhadap Trust Dan Keputusan Pembelian (Survei Pada Mahasiswa S1 Fakultas Ilmu Administrasi Universitas Brawijaya Angkatan 2015/2016 dan 2016/2017 Tahun Akademik 2017/2018 Pembeli Produk Oppo Smartphone). Jurnal Administrasi Bisnis (JAB)|Vol. 61 No.1 Agustus 2018| administrasibisnis.studentjournal.ub.ac.id
Kotler, Philip. 2000. Manajemen Pemasaran di Indonesia Analisis Perencanaan, Implementasi, dan Pengendalian. Dialihbahasakan oleh A.B Susanto. Jakarta: Salemba Empat.
Kotler, Philip dan Gary Amstrong. 2008. Prinsip-prinsip Pemasaran. Edisi keduabelas. Jakarta: Erlangga
Kotler, Philip, dan Kevin Lane Keller. 2009. Manajemen Pemasaran, Edisi 13, Jilid 1. Jakarta : Erlangga
Kurniawan, Albert. 2014. Metode Riset untuk Ekonomi & Bisnis Teori Konsep & Praktik Penelitian Bisnis Dilengkapi Perhitungan Pengolahan Data dengan IBM SPSS 22.0. Bandung : Alfabeta
Lackermair, G., Kailer, D., & Kanmaz, K. (2013). Importance of Online Product Reviews from a Consumer ’ s. Perspective. , 1(1), Pp.1–5.
Lee, M., & Youn, S. (2009). Electronic word of mouth (eWOM): How eWOM platforms influence consumer product judgement. International Journal of Advertising, 28(3), Pp.473–499.
Lee, K., & Koo, D. (2012). Effects of attribute and valence of e-WOM on message adoption: Moderating roles of subjective knowledge and regulatory focus. Computers in Human Behavior, 28(5), Pp.1974–1984. https://doi.org/http://dx.doi.org/10.1016/j.chb.2012.05.018.
Liu, Y. (2006). Word of Mouth for Movies : Its and Impact on Box Office Dynamics Revenue. Journal of Marketing, 70(3), Pp.74–89. Retrieved from http://www.jstor.org/stable/30162102.
Mo, Z. L. Y., & Fan, P. (2015). Effect of Online Reviews on Consumer Purchase Behavior. Journal of Service Science and Management, 8(June), Pp.419– 424
Nurlina, 2017. Pengaruh E-Service Quality, Dan Kepercayaan Online Terhadap Minat Pembelian Toko Online Di Tokopedia Jurnal Lentera Bisnis Vol .6 No 2, November Komputerisasi Akuntansi, Politeknik LP3I Jakarta
Novi (2021) The Phenomena Of Behavior Handling In Coffee Shops As A Public Space: Study On Consumers Of Dream Coffe Kopi Stores In Blitar City, JOSAR Vol 7 No. 1 May 2021
Park, C., & Lee, T. M. (2009). Information direction, website reputation and eWOM effect: A moderating role of product type. Journal of Business Research, 62(1), Pp.61–67. Retrieved from http://dx.doi.org/10.1016/j.jbusres.2007.11.017
Sarwono, Jonathan. 2012. Metode Riset Skripsi Pendekatan Kuantatitif Menggunakan Prosedur SPSS Tuntutan Praktis Dalam Menyusun Skripsi. Jakarta : Elex Media Komputindo
Sugiyono. 2014. Metode Penelitian Bisnis. Bandung : Alfabeta
Setiadi, Nugroho J. 2003. Perilaku Konsumen : Perspektif Kontemporer Pada Motif, Tujuan, dan Keinginan Konsumen. Edisi Revisi, Cetakan ke-4. Jakarta : Kencana.
Simamora, Bilson. 2003. Membongkar Kotak Hitam Konsumen. Jakarta: Gramedia.
Yasmin, A., Tasneem, S., & Fatema, K. (2015). Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study. International Journal of Management Science and Business Administration Vol, 1(2), Pp.69–80. Retrieved from http://researchleap.com/category/international
Zhu, F. (2010). Impact of Online Consumer Reviews on Sales : The Moderating Role of Product and Consumer. Journal of Marketing, 74(March), Pp.133– 148.
Zhu, F., & Zhang, X. (Michael). (2010). Impact of Online Consumer Reviews on Sales : The Moderating Role of Product and Consumer Characteristics. Journal of Marketing, 74(March), Pp.133–148.
Published
2022-03-24
How to Cite
Martha, Z., Syahriani Bishry, A. D., & Defhany. (2022). THE EFFECT OF ONLINE CUSTOMER REVIEW COMMUNICATION ON PURCHASE INTEREST WITH TRUST AS INTERVENING IN BUKALAPAK ONLINE STORE IN PADANG CITY. JOSAR (Journal of Students Academic Research), 7(1), 1-11. https://doi.org/10.35457/josar.v8i1.2116
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