Digital-Driven Entrepreneurship: Strategic Pathways for Halal Industry Competitiveness
Keywords:
digital entrepreneurship, competition, halal industry, Tasikmalaya.Abstract
The halal industry is experiencing rapid growth, driven by increasing consumer demand for ethical, safe, and Shariah-compliant products. Small and medium-sized businesses play a critical role in sustaining this growth, but many face challenges in adopting digital technologies to remain competitive in an ever-evolving market. This study explores digital-based entrepreneurship strategies that focus on the halal industry at Tasikmalaya. A qualitative approach is used based on field observation and literature study. These findings reveal four digital-based entrepreneurial strategies: (1) intellectual property, by strengthening halal branding and certification through trademarks and digital traceability systems to ensure consumer trust; (2) architecture, by embedding digital platforms for supply chain transparency, and customer engagement; (3) value chain, by integrating suppliers, distributors, and certification bodies through digital platforms to streamline compliance and market access; and (4) disruption, which is leveraging digital innovation to create different halal-certified products and services. The study concludes that digital-based entrepreneurship strategies not only increase competitiveness but also strengthen trust, compliance, and sustainability in the Halal industry, as well as position them as a key driver of digital economy growth.
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