STRATEGI PEMASARAN USAHA SAYURAN HIDROPONIK DI IJAL FARM TULUNGAGUNG
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Keywords:
SWOT analysis, hydroponics, marketing strategy
Abstract
This study aims to determine income, marketing channels, and determine hydroponic marketing strategies at Ijal Farm, Tulungagung Regency. This study uses a descriptive qualitative analysis method using SWOT analysis. The results of the study indicate that the position of the Ijal Farm farming business is in quadrant 1, which means that the strength of Ijal Farm, Tulungagung Regency in marketing hydroponic vegetables is greater than its weaknesses and there are more opportunities than threats. The recommended strategy is an aggressive strategy, meaning utilizing the strengths and capabilities of Ijal Farm to overcome existing weaknesses and threats. The marketing strategy used is to sell directly to customers who have been recorded or around residential areas or greenhouses, increase promotions to minimarkets, supermarkets and frozen markets in Tulungagung Regency and conduct promotions through social media to expand the promotional network
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References
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Fathurrohman, Y. E., Santosa, A. P., & Kharismasyah, A. Y. (2023). UPAYA PENINGKATAN EKONOMI WARGA MELALUI PENGOLAHAN PASCA PANEN DAN PEMASARAN SAYURAN HIDROPONIK. Qardhul Hasan: Media Pengabdian Kepada Masyarakat, 9(1), 56–61.
Herwibowo, K., & Budiana, N. S. (2014). Hidroponik sayuran. Penebar Swadaya Grup.
Kotler, P., & Armstrong, G. (2012). Concepto de marketing. Naucalpan de Juárez: Pearson.
Risnawati, R. (2016). Pengaruh Kelelahan Kerja Terhadap Kinerja Karyawan Pada PT. Bank Mandiri (Persero) Tbk Cabang Medan Imam Bonjol. Jurnal Ilmiah Manajemen Dan Bisnis, 17(1).
Satria, B., Untari, D. T., Perdhana, T. S., Khasanah, F. N., Sukreni, T., & Prasojo, P. (2022). Edukasi Unsur Strategi Pemasaran Dalam Pengembangan Usaha Sayur Hidroponik. Jurnal Pengabdian Kepada Masyarakat UBJ, 5(2), 105–114.
Published
2024-11-30
How to Cite
Herry Nur Faisal. (2024). STRATEGI PEMASARAN USAHA SAYURAN HIDROPONIK DI IJAL FARM TULUNGAGUNG. VIABEL: Jurnal Ilmiah Ilmu-Ilmu Pertanian, 18(2), 143-155. https://doi.org/10.35457/viabel.v18i2.4001
Section
Articles
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