The Role of Social Media in Fostering Inclusive Digital Communication: A Bibliometric Analysis Using Scopus
Keywords:
Social Media , Digital Inclusivity, Digital Communication, Inclusive Communication, BibliometricsAbstract
This study aims to analyze global publication trends and key themes related to the role of social media in fostering inclusive digital communication using a bibliometric approach. A total of 102 articles from the Scopus database were analyzed using VOSviewer. The findings reveal that research on this topic has experienced fluctuating growth from 2008 to 2024, with the United States emerging as the leading contributor in total publications. RWTH Aachen University in Germany was identified as the most influential institution. The analysis identified four major themes: (1) AI and machine learning enhance accessibility, safety, and trust in social media by addressing cyberbullying, hate speech, misinformation, and professional communication; (2) Social media functions as a global hub for crisis communication, identity, and (mis)information, shaped by trust, inclusivity, and culture; (3) Social media shapes brand communication, political legitimacy, citizen engagement, accessibility, youth behavior, and opinion formation, while fostering new analytical approaches to content and sentiment in digital contexts; and (4) Social media and digital platforms shape professional practices, civic values, and tourism experiences, while also raising concerns about ethics, sustainability, and adaptation to emerging technologies. The implications of these research findings provide important insights to guide the direction of future academic research and policy development aimed at promoting a more inclusive digital environment.
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