THE EFFECT OF SHOPEE BRAND PERSONALITY ON INTEREST IN USING SHOPEE PAY LATER FEATURES IN SURABAYA MILENIAL GENERATIONS. josar [Internet]. 2023 Mar. 31 [cited 2025 Dec. 15];8(1):42-56. Available from: https://ejournal.unisbablitar.ac.id/index.php/josar/article/view/2597