THE EFFECT OF SHOPEE BRAND PERSONALITY ON INTEREST IN USING SHOPEE PAY LATER FEATURES IN SURABAYA MILENIAL GENERATIONS. JOSAR (Journal of Students Academic Research), [S. l.], v. 8, n. 1, p. 42–56, 2023. DOI: 10.35457/josar.v9i1.2597. Disponível em: https://ejournal.unisbablitar.ac.id/index.php/josar/article/view/2597. Acesso em: 17 feb. 2026.