PERCEPTIONS OF TUBAN UMKM PREPETATORS ABOUT MICRO PPKM NEWS IN ONLINE MEDIA

The Micro PPKM policy is often a polemic in the community in the current pandemic conditions. This is related to the public perception that PPKM Micro is a very detrimental policy, but there are also people who agree with the Micro PPKM policy. This perception is inseparable from the news that appears in the media, one of which is online media that is often accessed in this millennial era. Therefore, the researcher wanted to know the perception of Tuban UMKM prepetators about micro PPKM news in Online Media. The choice of Tuban City as the research location was because Tuban had become the highest Covid case in East Java and there had also been a violation of the Micro PPKM by UMKM prepetators in Tuban. In this study, the method used is descriptive qualitative with data collection techniques using in-depth interviews. For the theory, the researcher uses the new media theory because it is in accordance with the object of research that is reported through online media. The results obtained from this researcher are that UMKM prepetators have a positive perception of PPKM Micro coverage in online media.

interpretations of what is seen and experienced by someone, one of which is the perception of online news (Haikal, 2020).
Online media is a communication technology that is used as a medium that functions as a communication tool between humans or also referred to as interactive media, where the media allows active participation of both the recipient and the sender. Online media can accommodate text, image, audio and video news. In contrast to print media which is only capable of displaying text and images. Online itself is the internet which means that information can be accessed anytime and anywhere as long as there is an internet network.
One example is the coverage of PPKM Mikro on the local online media in Tuban.  The current Covid-19 pandemic situation and also the existence of Micro PPKM in Tuban district raises a pro and contra that raises perceptions for MSME actors. This research was carried out for approximately 3 months, and as previously determined, the subjects in this study who were used as informants were not limited or determined in number, because the analysis used in this study was descriptive qualitative, the researcher described the perceptions of tuban MSME actors about PPKM Mikro news. in online media. The data obtained in this study is to conduct in-depth interviews (In-depth Interview

A. Interests in Accessing News in Online Media
The researcher asked the eight informants about the reasons for accessing news in online media, how often they access news in online media, accessing any news, and also knowledge about micro ppkm news in online media. The eight informants gave various statements, based on the information they received, they liked to access news JOSAR, Vol. in online media because it was simpler, easier to access using mobile phones, more effective, and able to find the information they wanted.
Based on the findings of the research data obtained in the field from the eight informants, the researchers found that at the sensing (sensation) stage, the informants ultimately had an intensity on micro PPKM reporting (following the news regularly), because they paid attention to the surrounding environment, which was heavily

CONCLUSION
The results of the data findings in the field, it was found that the process of perception was carried out through three stages. The first is Sensing (Sensation), at this stage, people have an intensity on the Micro PPKM news (following the news regularly), this is because the environment around them is heavily affected by the micro PPKM. In addition, the findings in the field state that the intensity of each So it can be concluded that in this study the public can accept with an open mind even though there are pros and cons in PPKM Mikro reporting, but they are still aware that not everyone feels disadvantaged by the news that is getting crowded, and is in the spotlight of this community. There are still many people who respond to this wisely and take the positive side of the news, moreover, it can be useful to be careful

SUGGESTIONS
The suggestions or inputs to be given by researchers are as follows:

Acknowledgement
This work is ostensibly supported by the Department of Communication