Instagram account @surabaya as a Trusted Source of Information for Surabaya Students

This study proves that Surabaya students have high trust in the Instagram account @surabaya as a source of information. The @surabaya account is an official instagran account belonging to the Public Relations of the Surabaya City Government which provides information, entertainment, knowledge, development of education, food and tourism in the city of Surabaya. This study uses the theory of Uses and Gratifications. The classification of motives is used according to McQuail's motive categories: Information Motive, Personal Identity Motive, Integration Motive and Social Interaction, and Entertainment Motive. The research method used is descriptive quantitative. The population of this research is Surabaya students who access the @surabaya account with an age limit of 18-25 years. Determination of sampling in the study using purposive sampling technique, namely taking samples from certain considerations. The results showed that the percentage of the four motives (information, personal identity, integration, and social interaction) was high. This means that Surabaya students consider the Instagram account @surabaya as a reliable source of information about the ins and outs of the city of Surabaya.


INTRODUCTION
Communication and information technology is now constantly developing following the times to make it easier for humans to interact. The development of The new media that is currently popular and widely used is social media or what is called social networking. One of the social media that is often used by audiences is Instagram. This proves that Instagram is one of the most popular applications to date with a number spread all over the world, and Indonesia is ranked 4th. Seeing the shift in the audience to get news, information, entertainment, education and prefer to use the internet and access to social media applications, the government also uses and uses social media. One of them is the Public Relations of the Surabaya City Government to create an account @surabaya on the Instagram application to provide everything related to the City of Surabaya The @surabaya account is an official account created by the Public Relations of the Surabaya City Government, this is evident that the account is verified / blue ticked by Instagram. The @surabaya account also actively uses the Instagram Live Stories feature to provide information directly about an event in the city of Surabaya. The @surabaya account currently has 279 thousand followers, with 1,573 posts (https://instagram.com/surabaya?igshid=e3940wopq156), in the form of photos and videos.
In relation to the use of media, of course, it cannot be separated from the existence of a need and motive that arises from within individuals so that they use Instagram media. Motive is a natural urge from within humans to carry out or do something to meet their needs. Another opinion regarding motive is an understanding that completes all the motives of the human self which causes him to do something.
Each individual has a different motive for using the media. One of them is students in Surabaya, they are free to use and choose the media to be used (Pramiyanti, Putri, & Nureni, 2014 This motive is related to the need for media users to free themselves from problems and daily activities. Khayalak's reason for accessing the @surabaya account is to get entertainment in eliminating boredom and existing problems. Because the public has not received an entertainment to eliminate their problems, boredom, they hope that @surabaya can provide entertainment to be enjoyed. Based on the background of the problem above, the researcher wanted to know the motives underlying Surabaya students accessing the @surabaya Instagram account. Uses and Gratifications theory is used in this research. Because this approach emphasizes the motives of audience members to make specific consumption choices and the consequences of deliberate use of the media. This theory explains that the media do nothing to people; on the other hand, people actively do something about the media. In other words, the influence of the media is limited to what people allow the media to do. Because this approach emphasizes the motives of audience members to make specific consumption choices and the consequences of deliberate use of media (Baran, J, 2008: 106).
According to Katz, Blumler and Gurevitch (Prihatiningsih, 2017), explaining the Uses and Gratifications Theory, namely: The audience is considered active, meaning that the audience is an important part of the use of mass media which is assumed to have a purpose. In the mass communication process, the initiative to satisfy needs by selecting media rests with audience members. The mass media must compete with other sources to satisfy their needs. The needs that the media fulfill are only part of a broad range of human needs. How these needs are met through media consumption depends on the behavior of the audiences concerned. The purpose of selecting mass media comes from data provided by audience members. This means that people are JOSAR, Vol. Uses and Gratifications theory assumes that users have alternative choices to meet their needs (Prihatiningsih, 2017). Especially regarding the use and function of media for individuals, groups and society.
(1) to explain how individuals use mass media to satisfy their needs.
(2) to find the motives of individuals in using the media. and control the environment also satisfies our curiosity and impulse for our investigation.
(2) Affective Needs, namely needs related to affirming aesthetic, pleasant and emotional experiences. (3) (2010), the use of media depends on the satisfaction, needs, expectations, and motives seen from potential audience members. In

RESEARCH METHOD
This type of research in this study uses quantitative methods. Quantitative research methods can be defined as research methods based on the philosophy of positivism; used to research on a particular population or sample. The sampling technique is generally carried out randomly, data collection uses research instruments, data analysis is quantitative / statistical with the aim of testing predetermined hypotheses (Sugiyono, 2012: 7). The quantitative method used is descriptive survey research method, where this type of survey describes the population being studied. A quantitative descriptive approach will be able to interpret in detail the Surabaya Student Motives to access the @surabaya Instagram account.
The population in this study were students studying in Surabaya. Based on the data obtained, it is known that the number of students studying in Surabaya is 124,487. Picture 1: Instagram @surabaya account appearance.
Meanwhile, the motive for Personal Identity when using Instagram and other social media is an effort to find support for personal values to be able to explore or identify oneself in media use, namely: (1) searching for behavioral models. Identifying one's attitudes and actions with others and increasing a sense of belonging.
Based on the research findings, it appears that the four motives are in the high category ( Table 1). The motive category with the highest score is information motive with a total of 89 respondents or with a presents of 89%. While the motive category with the lowest score is the Integration and Social Interaction motive with a total of 57 respondents or 57%. Based on several question items related to entertainment motives, respondents found several uploads that could be used as entertainment for them to enjoy. The entertainment motive gets a high category after the information motive. This proves that respondents not only get or seek information on the @surabaya account but they also seek and get entertainment. The large number of busy activities they experience causes boredom that arises in them and the problems that always exist, or when they have free time, make respondents need an entertainment. And after accessing the @surabaya account, respondents can enjoy uploaded entertainment, such as displaying beautiful JOSAR, Vol.

CONCLUSION
Surabaya students who access the @surabaya Instagram account have various motives. The motive that has the most significant influence is the information motive to get the latest information about the city of Surabaya. This means that the main source of information about Surabaya is obtained by students from the Instagram account @surabaya.
Photo and video uploads about the ins and outs of the city of Surabaya were judged by Surabaya students to be very complete, including: education centers, tourist centers, culinary centers, city parks, historic sites, cultural heritage, hospitals, major holidays, markets traditional markets, shopping centers, hotels and exhibition venues, unique events, culinary centers to Surabaya figures. Due to the completeness and detailed information, the @surabaya Instagram account is a trusted source of information for Surabaya students. .