INSTAGRAM AS A CYCL ISTS’ EXISTENCY MEDIA DURING COVID-19 PANDEMIC

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INTRODUCTION
At the beginning of 2020, the Covid 19 pandemic began to enter Indonesia, namely in March. This virus originated in China, which is thought to be in the city of Wuhan. Starting from the first Covid case to the passing of the month the increasing number of positive patients made all activities ranging from education, economics and others which were initially carried out face-to-face or offline to digital or online. The first case of a patient affected by the corona virus occurred on March 2, and continues to grow rapidly, namely at the end of March the number of positive patients with the corona virus was 1,528 patients (Nugroho, 2020). The government has also decided to impose WFH (Work From Home) and PSBB (Large-Scale Social Restrictions) which aim to prevent the number of positive patients from increasing in Indonesia. All levels of education, entertainment and economy, to workers running their activities from home only and utilizing online media to carry out activities. A number of provinces such as Central Java, West Java, DKI Jakarta, due to the Covid-19 pandemic have decided not to hold teaching and learning activities (Septianto, 2020). This makes many people of all ages stay at home. After nearly seven months, the government restricted activities in early November 2020, namely November 1, when there were an additional 2,696 new cases, so that the Covid-19 cases in Indonesia reached 412,784 cases (Farisa, 2020).
Several months of doing activities at home, namely work, school and even worship at home, some people feel bored, especially at home there are no activities and interactions with other people. This condition is also influenced by doing the same or repetitive activities every day. Many people feel unproductive when limiting activities to reduce the spread of the Covid-19 virus. Unproductive or loss of motivation can be due to loneliness (Bryan Lufkin, 2020). To get rid of boredom, many people do several activities, one of which is by exercising. In addition to relieving boredom, exercising is also useful for increasing endurance.
Professor of the Faculty of Medicine, Public Health and Nursing (FKKMK) UGM, sunlight can help increase the production of vitamin D that the human body needs.
Calcium and phosphorus levels in the human body, muscle and nerve function and body resistance to fight infection can be increased by the presence of Vitamin D.
The process of basking in the sun is a process of producing vitamin D in the body (Olfah, 2020).
To increase endurance as a way to avoid the Covid-19 virus in March 2020 the emergence of a new phenomenon from the community, namely cycling. The phenomenon or trend of cycling can be seen from the increasing number of requests for bicycle purchases in online sales applications (Krisdamarjati, 2020).
The trend of cycling when the covide pandemic hit has made several experts respond, such as Jusri Pulubuhu, the founder of the JDCC (Kristian, 2020) cycling during a pandemic is an activity that is very beneficial for body health, and it can be done. However, cyclists also have to obey the rules on the road and must not be careless, for example not using devices when cycling. In addition to maintaining order when walking, you must also pay attention to health protocols.
The health protocol starts at the time of preparation, when cycling, when resting, and when returning home (Nursaniyah, 2020). The health protocol carried out by cyclists begins with paying attention to the appeal of local governments that are safe from Covid-19. Cyclists keep their bicycles clean, clean them with a disinfectant solution, especially the parts that come in contact with the hands.
Clean yourself and never forget to wash your hands first using soap and running water before cycling. Using closed clothing to protect from droplets, namely using long sleeves and long pants. It is advisable to use a bicycle helmet, and use a mask, gloves, goggles. Bring personal cleaning equipment such as small towels and hand sanitizers, don't forget to bring personal drinking utensils and utensils.
Health protocols that are carried out when cycling to avoid Covid-19, namely: prioritizing cycling alone and when in groups, the number is only two to 5 JOSAR, Vol. "Before the pandemic also cycling" "Because filling empty time and hobbies from the first" (Informant 20) There were even informants who had a hobby of cycling since they were in junior high school: "Actually, it's not just during a pandemic I've been cycling since junior high school" (Informant 2) Several informants answered that cycling during this pandemic was a way to increase immunity or body immunity: "Other sports alternatives during a pandemic" "Improve fitness and relieve stress after undergoing online activities" JOSAR, Vol.  One of the most important ways of information disclosure is that the government must be able to communicate convincingly without overdoing it (Sandman & Reserved, 2004 pandemic.

SUGGESTION
This study has not revealed the exact way cyclists need to run health protocols. Where from this research can be continued with research or community service on health protocol literacy for cyclists.

ACKNOWLEDGEMENT
The author would like to thank the Committee for the 2020 Digital Media Conference (KOMEDI): MENTIONAGE, which was organized by the communication science study program, for the opportunity to present and facilitate researchers to publish research results.