FACTORS AFFECTING ENTREPRENEURSHIP INTEREST IN “KURASA” STUDENT ENTERPRISE OF UNISBA BLITAR

This research aims at investigating factors affecting enterepeneurship interest in a young entrepreneur program known as KURASA (Kelompok Mahasiswa Wirausaha/Student Enterprise of UNISBA Blitar). This research adopted descriptive qualitative approach. Data were collected through interview, participant observation, and documentation. Then, the student enterprise was selected, and access to informants was built. This research was carried out by collecting data, recording information, comprehending contents, and restoring data. The result shows that young men‟s interest in entreprenurship involved in student enterprise was affected by three factors: personality, entrepreneurship education, and environment factors.

support a country"s economy. In preparing skilled human resource and independent graduates with entrepreneurship spirit, Universitas Islam Balitar entablished a student enterprise. This enterprise is formed to develop students" skill and creativity. Besides, students will be guided in joining experienced entrepreneurs in the field. It is to prevent them from getting puzzled to find jobs after graduation since they already have business and relation. Thus, they just need to develop their business.

Entrepreneurship Interest
According to Djamarah (2011), interest is preference or attention to a particular thing or activity, without any command or compulsion. Interest is basically an acceptance to a relationship between self and something beyond self. The stronger or closer the relationship, the greater the interest.
Entrepreneurship interest is an initial step of a process in an activity that earns longterm benefits. This long-term benefit needs a strong, independent, high commitment, and result-oriented personality.
Factors that affect entrepreneurship interest, according to Bygrave in Alma (2013), are as follows:

Personality Factor
This factor is closely related to personality of an individual: a. Dissatisfaction with someone"s job.
b. Result-oriented c. Age d. Bravery in taking risks. e. High commitment or interest in business.

Environmental Factor
This factor is linked to Entrepreneurship Education experienced by someone including: a. Competition in science and technology that gradually develops.

Sosiological Factor
This factor is associated with family environment in which an individual lives in, and environment in which an individual makes friend. The sociological factors cover: a. Encouragement and motivation from parents to start a business.

RESEARCH METHOD
This research was a kind of descriptive qualitative study. It aims at making systematic, factual, and accurate description on facts or particular objects. This research was neither testing hypothesis nor making prediction. Instead, it described situation by illustrating problems precisely, determining research procedures, collecting data, and analyzing data

Subject and Object of the Study
Either subject or subject as the focus of this study is factors that affect entrepreneurship interest in "KURASA" student enterprise at UNISBA Blitar.

Data Collection Technique a. In-Depth Interview
Interview is a technique of data collection performed when researchers want to conduct a preliminary study to find problems that must be studied, and if researchers want to know details from a small number of respondents (Sugiono, 2013: 194).

b. Documentation
The researcher used documentation to record information obtained from important notes either from institution, organization, or individual. In this research, documentation is a picture-taking done by the researcher to support findings (Hamidi, 2004:72). According to Sugiono (2013: 240), documentation can be in the form of written documents, pictures, or monumental creation made by someone.

c. Triangulation
Triangulation is integration of three above-mentioned methods: observation, interview, and documentation. Trinagulation is also used to test data validity, that is, to check the data by using varied techniques from diverse sources.

Data Analysis
This research used interactive model proposed by

Data Validation
The collected data is the crucial point in a research, from which the analysis is

Student Entrepreneurhip Interest
Entrepreneurship interest is someone"s attention to business or activities that make profits. Someone who has interest in entrepreneurship will carry on steps to become entrepreneurs. UNISBA students" interest in entrepreneurship and becoming entrepreneurs is evident from the establishment of "Kurasa" Student Enterprise.

Personality
Another factor affecting entrepreneurship interest is personality factor. Attitudes that must be possessed by entrepreneurs are self-confidence, risk-taking, leadership, workoriented, result-oriented, original, and future-oriented. Someone who has a resilient personality will have the courage to enter entrepreneur field with any risks either capital, energy, time, or social. That is why, a resilient personaltynever giving up and never having a feeling of despairis crucial. This is in line with Anindiaan Accounting student, the owner of veil business, and member or "Kurasa" Student Enterprsewho says the following. Anindia"s statement is supported by Daimilan Economic studentwith his product, telor bontot chips.

"…Competition in the present days is getting tight, even there is someone who sells veil under the market price. This once lowered my business. If
"…In the beginning of producing chips, I experienced failure multiple times, yet I kept trying till I successfully make crispy chips with delicious taste and balanced recipe…" The statement above is in line with Alma (2013) who studied personality factor in business. In her study, she found that personality affected entrepreneurship interest. The personality includes courage in taking risk, and strong commitment to business.
Creativity is vital in facing business competition. It is to deal with consumers" changing appetite, and to benefit any chances which is influential in business development.

Entrepreneurship Education
Entrepreneurship education is a vital point to start and develop a business. At Universitas Islam Balitar, there is a course named Kewirausahaan 1 which concerns entrepreneurship education covering business plan, business analysis, technique of determining price, counting profit and loss, packaging, halal status and safety of product, and marketing technique. In addition, there is a another course named Kewirausahaan 2the continuation of Kewirausahaan 1which provides students with chances to participate in entrepreneurship events such as special quality product exhibiton, student creativity program in entrepreneurship field, renotek, and product competition. By participating in these events, students will add their skills to motivate them to create and develop business. The statement above is made clearer by Daimil who says, "…I started my business in 2018. I got the idea since the egg price kept decreasing at that time. Finally, it came to my mind to make food made of egg so that it could increase the egg price. In addition, I learn a lot of entrepreneurship courses at university. My workplace facilite business capital as well…" The statements above are of one mind with Alma who found that entrepreneurship education involved business capilat facility (credit) and business guidance.

Environment
Family environment plays an important role on someone"s business interest. This is because family members are the first people to consult with regarding career choice.
Environment where someone lives in is influential since what he sees everyday indirectly affects his mind to follow that activity.
In addition, environment where someone socializes or make friends is another factor affecting someone to start business due to interest from his/her friend who earns a lot of profits from his/her business activity. This is made clearer by a participant named Winengku, a Management student: "…actually it is my mother who owns this cake business. I just often help my mother and I am getting interested to develop it. Besides, many of my friends have their own business so I join this enterprise. In addition to developing my mother's cake business, I also sell square veil like what my friends wear…" The statement above supports Alma"s research regarding environmental aspect that affected entrepreneurship interest; that is, prior business experiences from family, friends, colleagues who have business, and community who struggle on in developing business.