Influence of Price and Product Variety on Purchasing Decisions at Kedai HR Talang Serut Blitar. International Conference on Multidisciplinary Studies Integrating Entrepreneurial Strategies and Digital Transformation. 2025;1(1):496-508. Accessed February 2, 2026. https://ejournal.unisbablitar.ac.id/index.php/icms/article/view/5184